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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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Find out How your Website is Performing

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Google Analytics is a good way to see how your website is performing. You can see how many people visited and how they behaved (did they exit right away vs. staying on the site to browse?) and even better, you can learn where they’re coming from, what language they speak, and other demographic information. You can also use Google Webmaster Tools to evaluate your web performance. Both are free tools provided by Google:

Analytics:
https://analytics.google.com/analytics/

Webmaster Tools:
https://www.google.com/webmasters/

Webmaster Tools require you to embed HTML into your site. This HTML file is provided once you setup your website on Google Webmaster Tools. You will need to have access to your web server via FTP and place it on the website root directory. Basically, Google needs to “crawl” your site to take advantage of this tool.

Google Webmaster Tools work great in conjunction with Analytics because Webmaster Tools can provide you more detailed information on how people are finding you. It can also point you to issues and problems with your site, such as any broken links or missing pages called “404 Not Found” errors.

The biggest advantage of using Google Webmaster Tools for business is seeing how customers find you online. It provides data on the number of ad impressions or page views generated from search engines. You can also see the click through rates (CTR) from Google to your site.

In short, Google Webmaster Tools gives you the data you need to analyze how people are finding you and what’s driving traffic to your website, while Google Analytics can give you the data on who the visitors are and how they behave once they arrive on your site.

This kind of knowledge is powerful for your business and we encourage taking advantage of these free tools.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleAnalytics #GoogleWebmasterTools #Analytics

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Making Sense of Google AdSense and AdWords

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Making Sense of Google AdSen...
Sometimes we “techies” choose names for our products and services that don’t make a lot of sense and often warrants further explanation. When you first see a service like Google AdWords or Google AdSense, we don’t blame if you if you’re puzzled, and we’re here to help make AdSense make more sense to you.

Let’s cover some basics. Google makes money by selling ads on a pay-per-click (PPC) basis, which has become the industry standard for online advertising. Via Google AdWords, A business can create an ad which gets displayed on Google. If a user clicks on that ad during a search, Google charges the business an agreed upon price for that click.

PPC ads are available in different forms: text ads and display ads.

Text ads show up on Google search results based on the keywords and phrases you choose. They are marked “Ad” if you take a closer look and they tend to show up before the organic results.

Display ads can show up on other websites based on your searches browsing history. For example, if you have shopped cars online, Google might display an ad for cars while you browse the morning news on your regular news site. That’s because your news website has contracted with Google to display these ads via a platform called Google AdSense. In return, they will receive payments from Google based on the PPC performance of the display ads.

In short, AdWords is for businesses seeking to advertise. AdSense is for websites or blog owners seeking to monetize their space by allowing AdWords ads to appear next to their content.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #AdWords #AdSense #PayPerClick

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Local SEO is Key in Geomarketing

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We’ve been discussing how geomarketing and local SEO are critical to a company’s online success. Let’s review the key components of local SEO so you can strengthen your geomarketing efforts.

Local SEO is a way to optimize your online presence in a specific location (or multiple areas). There are a few critical components in local SEO:

Business Location

Your business loses credibility when location information isn’t obvious online. Everyone is cautious of fake sites these days; location information legitimizes your business. Search engines also try to provide end users more relevant information, therefore not having your business address or location weakens your online presence in search results. Search engines will look at who you are and where you are to provide accurate local search results to users. So be sure you list your address and the locations you serve within your web content.

Google My Business

One of the most important tools for local SEO is Google My Business. Those who have not yet claimed your business on Google, you really need to take immediate action and do so. Same is true for Yahoo or Bing if you care for them as well. Claiming your business is easy, just go to https://www.google.com/business/ and follow instructions on the screen.

For Geomarketing purposes, it’s important to make sure your business address is claimed and confirmed via a postcard with Google. Google does not like fake claims to business, therefore they use good old-fashioned means to verify your address by sending you a postcard with a code.

Other benefits include the ability to get customer reviews and get a pin on Google maps.

Citations

Aside from search engines, be sure to check any relevant business listings on Yelp and Facebook. You really need to be on top of these popular sites because you want to make sure your information is consistent and accurate across platforms (checking your hours and contact info too). If you don’t claim your business, you leave it open for someone else to hijack your business online.

Remember, search engines are trying to provide relevant information to end users. If you are not in control of your information online, you will lose the chance to earn that local publicity and the leads it could bring in.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GeoMarketing #LocalSEO

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Tune up your Geomarketing Campaigns

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Geomarketing is a powerful tool where we business owners can use people’s smartphone location information to our advertising advantage. There are over 250 million smartphone users in the U.S., which means about 3 out of 4 people has a smartphone. It’s not too far off to state that just about everyone except babies and small kids have a device of their own!

Not everyone has location information enabled on their device, but it’s safe to say enough of us have it turned on. Many large SNS and online services capture this location information and we, as small business owners, can take advantage of such knowledge in order to be more effective and efficient in our efforts to reach our targeted audience.

Google likes to show “relevant” information by providing local search information near you. This means you have a better chance to get engaged with potential customers near you. In general, customers are more likely to choose companies near them. Which means if your business doesn’t have a local presence on the search engines, you’re missing a huge marketing opportunity.

But you must make sure your web content is also optimized for local marketing. What does that mean?

First, you need to make sure you insert local keywords into your content, such as cities and states. If you’re outside of a city limit, you really need to put some effort into using location names and service area zip code information within your content. Content is king but you have to add in keywords naturally. Overdoing it will make your content feel like a scam to both visitors of your site and search engine crawlers.

Consider creating a web page optimized for a specific city or area so people land on information that’s relevant to them. Or consider paid ad campaigns targeting people in a specific city, town or zip code. By limiting the areas in which you advertise online, you can control your campaign cost at the same time. You can use your geotargeted landing page in your paid ads to get better conversions.

There are many ways to use geomarketing for your business but have a goal in mind and a tracking method in place such as Google Analytics. There is more than one way to find success online, but it takes time and effort to tune up your campaigns.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GeoMarketing #LocalSEO

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What is Geomarketing?

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“Geomarketing” is a relatively new term combining two words: geography and marketing. It’s the practice of using geographic location information in our marketing activities. With today’s technology, even companies that lack the large marketing budgets can find ways to access demographic information about their customers, allowing them to really target a specific audience when it comes to marketing.

Defining what “geo” means as it pertains to technology can help you understand the opportunities and limitations of geomarketing, so let’s dig deeper.

The word “geo” means “relating to the earth,” and when it comes to technology, “geo” means any form of location intelligence. For example, when your cell phone tracks your location to the point it knows what store you’re at, what map location you’re looking for, or it can reference the location tags in your social media posts.

The opposite end of geotargeting is geofencing, which acts as a boundary of sorts and limits the geographical area in which you can advertise. Companies that use geotargeting tools can really pinpoint the potential customers in their target area, helping them advertise more efficiently and effectively.

We will cover some examples in the following articles so you can take advantage of today’s geomarketing technology to better advertise your business online.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GeoMarketing #GeoFencing #LocalSEO

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5 Marketing Trends in 2019

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5 Marketing Trends in 2019
Check out the following 5 marketing trends that can help your business stay on track with the ever-changing landscape of the digital business world.

1. Use audio to reach new audiences.

There may be more screens in front of us than ever before, but audio is far from being dead. Think about all the ways audio has been integrated into our lives, from the smart speakers we talk to, the podcast we listen to, and the music we stream. Creating audio content can be an attractive way for your audience to interact with your business. One easy way to start creating audio content is to try a free trial of our service – Click It Audio.

2. Be the expert in your field.

This is a trend that is unchanging. When was the last time you worked with a company that was uninformed in their area of expertise? If you have knowledge in a certain field you should be sharing that with your customers. This can be in any form as long as you’re proving that you have a passion and knowledge in that area. An easy way to become a leader in your field is to start your own blog.

3. Be aware of security updates.

Last summer we covered the GDPR (General Data Protection Regulation) set in place by the European Union. Security is still high on our trend list in 2019 because of upgrades to TLS and requirements by Google and other companies to have SSL certificates for your websites.

4. Create native ads.

Have you ever liked or commented on an Instagram or Facebook post - only to realize it was an ad? More brands are taking a less obvious approach to their marketing by creating native ads that are more subtle and blend into the platform environment. Google search results ads blend into the list of results and can appear to be organic versus paid. The same goes for social media ads that appear to be normal posts, but are in fact, ads.

5. Show CEO transparency.

Following CEOs on social media has become a common way to keep up with the “personalities” of our favorite brands. CEOs like Mark Zuckerberg, Elon Musk, and John Legere attract millions of social followers. Putting a face and personality to your company’s online presence isn’t just for Fortune 500 companies. Small businesses can take a page from Elon’s playbook by becoming the company’s spokesperson. CEOs that step into a spotlight and interact with their customers on a direct basis can help improve their businesses trust, authenticity, and relationship with their customers.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #BusinessTrends #2019Trends #Marketing #DigitalMedia #OnlineMarketing #WebTrends #DigitalTrends

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How to Set Up Google My Business

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How to Set Up Google My Busi...
1. First, you must verify that your business listing doesn’t already exist. To do this you’ll need to Google your business name and location. On the search result page, look to the right; if there isn’t a business-listing box, it probably doesn't exist. If it does exist, it may ask you to claim the listing.

2. Login to your Google account. If you have multiple accounts, use the account you want associated with your business. If you do not have an account, you can learn how to create a Google account here.

3. Once you’re logged into your Google account go to https://www.google.com/business/

4. Fill in your business name and address. Confirm that your address is written correctly. Make sure you read and check the delivery box option if applicable.

5. Choose a business category that best matches your company. If you can’t find an exact fit choose a category as close to yours as possible.

6. Add your phone # and your website when prompted.

7. Choose your verification method. Google will mail a postcard to your physical location (to legitimize your company address) with a verification code within 5 days.

8. Once you have the postcard, log back into your Google My Business account and verify your listing to complete the set up!
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleReviews #GoogleMyBusiness #GoogleMaps #GoogleLocal

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What is Google My Business?

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Google My Business (GMB) is a tool built for businesses to manage their online presence – and it’s FREE! The GMB dashboard lets you control multiple business listings on map and search results.

When you first start with Google My Business, you’ll need to verify your business. Once verification is complete, you can manage how your business information is displayed on Google, including your hours of operation, store locations, and pictures.

“Businesses (who) verify their information with Google My Business are twice as likely to be considered reputable by consumers.” – Google

Responding to customers online is another way to benefit from Google My Business. All your Google reviews can be found in your GMB dashboard, which makes it easy to reply individually to your loyal customers.

“Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.” - Google

Expand your understanding of your online presence by using Google My Business insights to see how your customers are searching for your business and the locations they’re searching from.

It’s easy to manage and update your business listing online and from your mobile device.

Next time we’ll go over setting up your Google My Business account and how to verify your business.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleReviews #GoogleMyBusiness

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Will the End of Google+ Affect my Business Reviews?

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Google+ is starting to delete user accounts as part of their consumer-side shutdown of the failed social media platform. What concerned us and many other small businesses, were the consequences of shutting down part of the Google eco-system.

At its best, Google+ was a virtual storefront for many small businesses. At its worst, it was a struggling social network. At the beginning of its lifespan, in an effort to spread awareness, Google integrated Google Maps with Google+ accounts. This created a Google+ page for all business listings and was home to online reviews and other business information.

This made it easy to manage your business locations in one place while responding to all of your reviews online. But now that Google+ is gone, what will happen to business listings and reviews?

Don’t worry, all of your business reviews and information will remain.

Google+ is being replaced with Google My Business. The only part of the platform that had success gave small businesses a tool to manage their online identities within the search engine. It gave owners a place to communicate with their customers and find new ones. This is now a separate service called Google My Business.

There isn’t any reason to worry about your business listing or Google reviews being deleted when the social network goes away. If you log into your Google account and navigate to Google My Business, you will see a star labeled ‘Review’ on the left tab. This will bring you to a page where you can read and reply to any reviews.

We’ll be diving into Google My Business over the next two blogs to give you more information about its features. For now, rest easy knowing the Google+ shutdown won’t affect your business.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleReviews #GoogleMyBusiness #GoogleBusiness

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Google+ is Deleting User Accounts

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Google has begun phase two of shutting down its social network Google+, which it announced it would do back in 2018. February was the last time anyone could create a new Google+ account.

On Tuesday, April 2nd, Google began deleting user accounts, data and content, including those of its top executives. This doesn’t come as much of a surprise. But what is surprising, however, is what Business Insider discovered was being deleted from public record – pertinent company history.

Four notable accounts were deleted on Tuesday, including co-founders Sergey Brin and Larry Page as well as former CEO Eric Schmidt and current CEO Sundar Pichai. Most of the content on the executive profiles wasn’t important but some of it may be, including company announcements and insight into the decision-making process.

No one has any problem with old selfies being deleted, but when quotes like this one are erased, eyebrows get raised: “We have not joined any program that would give the U.S. government-or any other government-direct access to our servers.” - Larry Page

It’s unclear if Google will make an announcement or respond to any questions about the deleted accounts. And it’s unclear how much information was really lost when accounts were deleted. All we know for now is that Google+ is history.

Source: Business Insider: https://www.businessinsider.com.au/google-plus-executive-profiles-deleted-2019-4?r=US&IR=T
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleReviews

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