PSPINC Official Company Blog

Benefits of Business Blogging

Jul

A blog is defined by Wikipedia as a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries.

So we know what a blog is, but now the question is - why should you as a business owner blog? There is more than one reason that your business should have a blog. So let's talk about the benefits of business blogging (I love alliteration)!

Make a personal connection with your customers

We are all looking for that edge that sets us apart from our competitors. One thing that we absolutely value at PSPINC is the personal customer support we offer. If you talk with one of our support technicians you will learn their name and be able to contact them easily again in the future.

Blogging is another way to establish that connection. It allows the author to speak in an informal manner to their customers and create a relationship of sorts. If a customer follows your blog, they may be more likely to call and request the blogger by name. Think of it as a way of laying the foundation for future lead generation and sales.

Good for search engine optimization

We’ve talked a lot about search engine optimization in the past because it is so important to get your website seen. Blogging has the potential to be a big part of that for a number of reasons.

Provides fresh content on your website which tells search engines that your site is actively being updated. This encourages search engines to crawl your website more frequently.

Blogging allows you to use keywords that your customers are likely to search to find your website. The more those keywords are organically found on your website through blog content, the more likely it is that a search engine will serve your site to your customers.

Allows you to reach a specific audience with each post. At PSPINC we offer numerous different types of services, from web design to web and mobile application development to technical support. Often each service caters to different types of customers. The keywords one type of customer uses in search engines to find you may be different from another. Blogging allows you to fill the gaps and cast the widest net possible.

An avenue for showcasing your company culture and news

When a customer is deciding whether or not to do business with you, or a potential job candidate is trying to determine if your company is the right fit, the company blog lets them know what you are all about. It’s an invaluable tool to share company culture, latest news, as well as brag a bit about your many accomplishments!

Those are just a few of the many benefits of business blogging. There are many blogging platforms out there that make it really easy to get started. We even have our own platform called Bloguru. Bloguru is totally ad-free, can be embedded on your website, and presents your content to Bloguru’s loyal and established user base to get extra eyes on your content. In fact, the blog you are reading right now was published to Bloguru. Did we mention it is totally free to sign up?

If you have any questions on blogging or need help getting started, please contact us by phone at 1-800-232-3989, by email at contact@pspinc.com, or by our online contact form.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #bloguru #businessblog #customers #pspinc #seo #smallbusiness #techsupport #webdesign #webdevelopment

Tips for Optimizing your Website

May

Many tools make it easy to build a website yourself these days (we offer a super easy-to-use web builder ourselves). However, building your website is only part of the battle. Once you build your website you want to make sure it is optimized for performance and SEO. Whether you build your website yourself or hire a professional to do it for you - below are some useful tips for you to be aware of to make sure your website is well-optimized.

Don’t use extremely large images

This includes both the size of the file and the dimensions of the image being used. It is important for users that when they visit a page on your website, that it loads quickly. The more your customers have to wait for your page to load, the more incentive they have to leave your site and go elsewhere. It’s for this reason that Google and other search engines consider this when it comes to determining your rank. Want to be ranked higher? Load faster!

What you can do to decrease the size of your images:

Make sure your images are in the right dimensions. There is no need to load a 4000-pixel wide image on your website. Decreasing the dimensions will also decrease your file size.
Use the save for web feature in Photoshop to decrease the size of your images.

For more details on this, watch a video we made about optimizing your images for the web using Adobe Photoshop.

Use real text, don’t embed it within your images

When you include site content within your images rather than as actual text you create issues both with the page speed and search engine optimization. The more images that the web browser needs to load, the longer it will take to load. Whereas plain text loads much quicker.

Search engines also rely on real text to index your site and serve it to users who search for particular words or phrases. Web crawlers cannot read the content within images, even if it is extremely valuable information. You are doing yourself a huge disservice by not allowing search engines to know about this content and provide it to their users.

In addition to these points, embedding images within text create accessibility issues for visually impaired individuals who rely on screen readers to dictate content to them.

Make sure your site is mobile-friendly

Everyone has slightly different statistics to back this up, but one thing that is universally agreed upon is the growth of web viewing through mobile devices. If your website is not mobile-friendly, those users who are viewing it on their smartphone are going to bounce almost immediately - potentially costing you a customer.

Your website should be coded to be responsive so it will scale to fit whatever type of device your visitors are viewing it on. We’ve talked about responsive design before, so be sure to read that blog post for more valuable information.

What you can do to make sure your website is mobile-friendly:

Test it out for yourself, open your website on a mobile device. If it is really hard to read and everything looks small, chances are your website is not mobile-friendly. You could be due for a redesign. If you don’t know where to start, reach out to use or a free quote!
If you are building a website yourself, make sure your web builder offers responsive themes. Our web builder, WebdeXpress, offers a ton of mobile-friendly themes.
If you have hired a Web Developer and the website they are building for you isn’t readable on a smartphone, consider that a huge red flag. Every website we build at PSPINC is responsive and meant for devices of all types.

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These are just a few of the things we take into consideration when we build websites for customers. There are so many other things we do to ensure the websites we provide are well optimized, extremely visible, and perform to the best of their ability.

If you are looking for a free quote, or have a question for us please contact us on social media, by phone at 1-800-232-3889, or email at contact@pspinc.com. We would be happy to help make sure your website is a valuable tool for your business!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

#ApplicationDevelopment #PSPINC #PacificSoftwarePublishing #SEO #SeattleBellevue #SoftwareDevelopment #WebDevelopment #WebsiteOptimization #hosting

PSPinc What's New Newsletter Vol.57 "What is SEO?"

Apr

For website owners, have you ever wondered why you have a website? The purpose of a website is to let people know about your company, products, and services. This is the same as a billboard or a brochure, which is why it is important to put signs where more people can see them and to distribute brochures to more people.

So what can you do to get more people to see your website? Many people use search engines such as Google to find the services or products that they need. Therefore, it is important to make it easy for people to find you on search engines. This act of making it easy to be found on search sites is called SEO.

SEO stands for “Search Engine Optimization”, which generally means making changes to the structure and content of the website you want to promote to increase its visibility for search engines. By making these specific and targeted changes, you make it easier for people to find your website by increasing its ranking on search sites.

What do you need to change and how? How long does it take to see results after doing SEO updates? I'm sure you have a lot of questions. If you do, please feel free to contact us.

Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#newsmail #pspinc #seo

Impact of Website SEO with Search Engines: Keywords

Jan

Website SEO (search engine optimization) is an extremely important factor in creating a website. It is the process of optimizing a website so that it can maximize the number of visitors that find it by being ranked high on the list of results in search engines.

Today we are going to discuss keywords and the impact they can have on your website.

What are keywords?

Keywords are ideas and topics that define what your content is about. In terms of SEO, they are the words and phrases that searchers enter in search engines. If you boil down everything on your page — all the images, video, copy, etc. — to simple words and phrases, those are your primary keywords. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for, so they have a better chance of finding your content among search results.

Why are keywords important?

Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages. The keywords you choose to target will determine what kind of traffic you get.

Keywords are as much about your audience as they are about your content. You might describe what you offer in a slightly different way than how your customers may search for it.

To set the right keywords, create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors. It is not a stretch to say that setting appropriate keywords is a basic element of online marketing.

Planning to get started with your own website? PSPinc is here to support you!

PSPinc offers WebdeXpress, an easy-to-use web builder tool, to establish your website. We develop our software tools such as WebdeXpress with SEO in mind!

Contact us online or call us toll-free 1-800-232-3989 today if you want help getting started!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

Company Website

Apr

Vol. 05

There are many types of websites around the world, but I have been saying that creating a long marketing message is bad. People do not have a long enough attention span to read lengthy text and messaging. The same can be said for websites. If your website is long, no matter how useful the information is, people will not spend the time to read through it.

You need to understand what people are looking for when they visit your website. Here are some general things people look for:

(1) Your location
(2) Your email address, telephone number or contact form
(3) Business hours
(4) Product information
(5) Company history / background
(6) Employment information

You should be careful how you place “Product Information” on your website, this is where it can get out of control. You want to explain what your product does and write a lot about it. This approach will make your website very busy. I recommend you write a summary or introduction on your company website and create a separate website for the product.

This way people who need more information about a product can get it without making your company website huge. There is no rule saying that you must have everything under 1 website. Many Web Consultants tell you that having multiple websites is not good for SEO (search engine optimization). That may be true but do you want a Google Crawler to visit your website, or have people visit and understand it? I think you should organize your website by having a core company website and satellite websites for your key products.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.

#Bloguru #PSPinc #PSPincWhatsNewNewsletter #pacificsoftwarepublishing

Keywords: Why They Still Matter

Jan

image source: pixabay.com

What are keywords?

In terms of SEO (Search Engine Optimization) and websites – keywords are the words and phrases that define your content. If you take a single web page and you only look at the text, your keywords are the words or phrases that appear repeatedly.

Why are they important?

When someone goes to a search engine they type in keywords or “search queries.” Keywords are the road between what a person is searching for and the content you’re providing. When building a website, writing a new blog post, or even when adding pictures to your website - keywords matter. If your goal is to drive organic traffic to your website, the keywords you choose will define what kind of audience you attract.

Take Mars bars for example (yes, the candy bar). If they try to rank for just the word “mars” they might rank really high on search engines, but they’ll get extremely different types of traffic. Some people might be searching for the planet, while others are looking for something to satisfy their sweet tooth. It’s important to think about the searchers intent and align that as best as you can to the types of keywords you use.

What are long-tail keywords?

Keywords can be broad or they can be specific. Broad keywords will get you lots of searchers (and lots of competition!) but might not bring people at the right stage of their search. Long-tail keywords, 3 words or more, have more intent behind them. For example, the phrase “used cars” is broad and might have a different meaning depending on who is searching for it. But, “used sedan in Spokane Washington” is a long-tail keyword that might indicate they’re looking for a used car to buy, and soon. Using long-tail keywords might bring you less traffic but they will have less competition and bring you a more targeted audience.

Does it matter how I use keywords on my website?

Trying to rank for certain keywords isn’t about jam-packing your website full of them. Search engines, and your visitors, want to read content that brings actual value by providing an answer to a search. The goal is not to trick search engines into ranking you high; it's to provide information that’s relevant to the keywords. Part of SEO 101 also includes adding keywords to your URL, headers on the page, meta descriptions, and in the alt attributes of images.

#Advertising #B2B #Blog #ENnews #Keywords #Marketing #OfficeTips #PSPinc #SEO #SearchEngineOptimization #SmallBusiness

Defining Backlinks & Why They Matter

Jan

image source: pixabay.com

What is a backlink?

A backlink is a hyperlink from one website to another website; they’re also called “inbound links” or “incoming links.”

Why do they matter?

Ultimately, backlinks matter for search engine optimization (SEO) purposes. When multiple websites link to the same web page, it signals to search engines that this content is worth linking to. Backlinks are a way of vouching for a web page or website, which makes it more worthy of showing up on search engine result pages (SERP). If your web page about grooming horses has a lot of inbound links from other relevant sites, it’s more likely to show up in the search results when someone types in “how to groom horses” or “horse grooming.”

How do you earn backlinks?

Not all backlinks are created equal. Backlinks from popular and trustworthy sites will be worth more to search engines than backlinks from sketchy or spammy websites. Earning these backlinks can be as simple as posting quality content and receiving backlinks without any promotion or effort. Or, you can actively share your web pages and push promotions to get more reach from your content in the hopes people who view it will also link to it.

Linking to other web pages.

When you choose to link to a web page, the value your website brings depends on the specific page you link to, the anchor text you use, and whether you choose to follow or nofollow the link.

#Advertising #B2B #Backlinks #Blog #ENnews #Marketing #OfficeTips #PSPinc #SEO #SearchEngineOptimization #SmallBusiness

Internal Links: Establishing Site Architecture

Jan

image source: pixabay.com

What are internal links?

Internal links are hyperlinks that point to a subpage within the same domain. In other words, internal links point to another page on the same website.

Why do you need internal links?

Internal links fulfill a few different purposes. They provide site architecture by linking web pages to each other and creating pathways within your website. These pathways are beneficial for users and for search engines like Google. Internal links allow Google to crawl through your website content easily, and helps the Google crawl bot make connections between subpages. The anchor text used on these links can also tell Google bots why certain pages are relevant to search terms. Internal links are a critical piece of your website’s search engine optimization (SEO).

For users, internal links provide a way to navigate the website. Having the appropriate internal links on each of your web pages can keep a user on your website longer. This in turn can lead to positive user behavior on your website, which will be relayed to search engines and help with rankings.

What makes a good internal link?

• Ideally, internal links should be at the start of a page so that a click is more likely.
• The anchor text of an internal link should offer insight into what the user can expect once they click.
• The internal link should expand, add to, or match the topic of the page it’s linked from.
• The quantity of links on a page should be limited to a helpful amount and not be overdone.
• Internal links should not be in the footer or sidebar.