For example, if you are a consumer product company, you may want to focus on Facebook, Instagram, and other consumer-oriented platforms. But if you are a B2B service company, you may want to be visible to those who are on LinkedIn instead.
Instagram is all about photo sharing and end users will not read anything longer than a few hashtags. So if you have a product that is more visual, a bakery for example, Instagram is the perfect platform to show off your baked goods and entice customers to buy from you. But if you are a tax return service provider, lacking the visual appeal of a product, Instagram will not benefit you in the same way. The tax return service provider, however, may benefit by sharing a short informative video (commercial) on YouTube.
To figure out which social media sites are right for your business, first you have to define your audience and your brand story. When you do that, you’ll be able to place your business on social media sites that are relevant to your customer base and show off your product or service in the best way possible. Just remember, the social media sites that you engage in socially may not be the same platforms that work to promote your business.
Here are some questions for you to think about when considering where to build your company’s social media presence:
- What is your story, your brand, your product or service?
- What age group are you targeting for your business?
- Where do your consumers spend time and seek information from?
- Why do they want to purchase from you?
- Where do you want to be known?
Even within the consumer-minded social media sphere, you have several choices as to where to promote your business. Depending on how you would like to deliver your message, you will be able to choose different websites to join. But choose wisely - you don’t need to waste your valuable time trying to keep up with every single one.