How do you target younger audiences?
Jun
23
I think their success is due to many things but (1) Store Locations (2) Lower Pricing (3) Large Selections. So that means, younger audiences are looking for (1) Convenience (2) Save Money (3) Choices ... We really have to think about how we can provide all those.
https://www.zara.com/us/
PS: Looking at their website ... there is nothing for people ver 40.