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All Brick and Mortar Stores are Dead!!!

Apr

0 tweet

IKEA is Booming
At least today.

Saying "All Brick and Mortar Stores are Dead!!!" is very stupid.
I went to IKEA today ... there were so many people (buying), I needed to wait about 5 minutes just get to the cashier. COSTO is also the same. Some of the malls are so packed, it is incredible.

So why are some of the big name brick and mortar stores are struggling?
Here are my theory.

(1) Price/Value Perception
(2) Product/Separation
(3) Atmosphere/Family Experience
(4) Access/Location/Parking/Convenience
(5) Fun/Brightness

I was at Sears few months ago. There was a sign for a coupon in the store which asked me to scan the QR code. When I took out my iPhone and start scanning the QR code, one of employees came over and ask me not to take picture. I told her, the sign ask me to take scan QR Code ... She looked at the sign and said, "That's fine then..."

Do you know why Sears is not doing well?

*「QRコード」は、株式会社デンソーウェーブの登録商標です。

#kiroboto #marketing #onlinesales #uchikuraco #valueproposition