PSPINC CEO Kenichi Uchikura's Blog

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Blog Thread

Customer Relationship or Publicity

Customer Relationship or Publicity

Aug

1 tweet

This restaurant/Bar/Izakaya in Japan posted the price of beer based on how polite or rude you are.

You can pay as much as 1000 yen ($9.00) if you are rude in ordering a beer. If you are polite in ordering, the same glass of beer will cost 370yen or $3.30. The restaurant owner said they have never charged anyone 1000yen but because of this publicity, the store has more customer than ever.

There are customers who used rude language just to see what happens. That was unexpected. Now the store change the policy to self served all you can drink beer. There is no need to order beer any more.