Competing with a Giant
Jan
3
1 tweet
01/03/2019
Competing with a Giant
This is my 5th newsletter and the first newsletter of 2019. I hope you have enjoyed the last 4 newsletters. Happy New Year to everyone.
2019 has arrived and we all are one year younger. Hopefully, we are all one year wiser as well. In the US, there are more people working for companies with less than 100 people than those working for large companies combined. But when you watch TV commercials, you only see advertisements from large companies. I own and operate a software development company which produces web and email hosting services. We serve over 40,000 companies but we are not large like Google, Yahoo, Amazon, Microsoft, GoDaddy …
We have a smaller R&D budget. We have a much smaller marketing budget. How do you compete with those giants? They have everything and we have nothing. It is impossible to fight against those giants. But when you look closely, there are a few areas you can always compete and even win. Those areas are:
(1) Speed of development
(2) Personalized customer service
(3) Listening to customers
These areas are the ones that smaller companies can always win over large corporations. I understand you may have a better product than giants, but you will never win until you focus on what made you better than them in the first place. I am focusing on those elements to make our company grow. Products we develop will not have all the bells & whistles of those from larger companies, but it is more focused on our clients’ needs. We can always customize our products to fit the needs of companies which large companies will not.
So, I want small business owners and staff to stop complaining about the lack of budget. Enjoy the freedom you have to provide better service to your customers. Take care of every customer, one customer at a time. You will always be a go-to company for your customer. You want to be the most popular local restaurant instead of the national chain. And when you grow to be a giant, you need to make sure you leave some room for small guys to grow. That is the responsibility of being big.
If you have a question about computers and IT … please let me know. If you have a good experience, please share it with me. I would like to learn from you. If you had a bad experience, let me know. I would like to learn that too. I am writing this newsletter to let you know what I know, but at the same time, I really like to know what you know. By you hearing from me, if you come up with a business idea, please share it with me. That is the purpose of my newsletter.
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