What to Consider Before Looking at Your Google Ranking

Much like before, we still get many spam emails saying, “We will increase your site’s Google ranking”. In general, your site’s Google ranking attracts more website visitors, which means it’ll result in more people coming to your site. This would be like opening your physical store in a busy shopping district opposed to having your store located on the outskirts of town where no one comes. However, is it right to think that a higher Google ranking will lead to an increase in business?

The real question is, is there a direct correlation between a business’s Google ranking and sales? Will the number of customers increase as the ranking goes up? What percentage of users attracted because of your site’s Google ranking are actually interested in your business. Would it be meaningful to attract customers from other countries if your company is physically located in the U.S or Japan? And if you do promote to a specific region, will you be able to attract users that actually need your services?

Before considering the ranking, I think the site itself should be investigated. There’s no point to it if people visiting your site don’t know what your company’s offering. Especially for sites that don’t include videos or audio that. For those sites, users must read the text to figure out what your site’s offering. If, at a glance, customers can’t determine if your site meets their needs or not, they won’t move forward. Instead, they’ll click out and try to find what they’re looking for elsewhere.

When a user visits your site and immediately leaves, the technical term is “bounce”. Even if you’re able to attract many people by improving your Google ranking, it’s meaningless if you have a large bounce rate. Therefore, it’s necessary to make the site easy for users to understand before you consider the ranking. It’s also wrong to think that giving users a large amount of information upfront will keep them interested. If you don’t design your site that’s easily understandable in a short amount of time, improving your Google ranking is meaningless. Big chunks of text is a big turn-off for users, especially since many people surf the web on their mobile phones.

The homepages for our sites, C-Sagaseru(for Japanese users) and Loud Nerds, are designed to specifically present three different options for different purposes. I think this kind of device is necessary to put into account in addition to improving your business site’s Google ranking.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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