Blog Thread
- Ken Uchikura Newsletter Vol. 241 Building a Website Isn’t the Last Step
Building a Website Isn’t the Last Step
Many businesses invest in creating a website and designing a beautiful site. However, these companies often complete the website but fail to update it. It’s not uncommon to come across homepages with outdated copyright information, which indicates a lack of updates over the years.
Maintaining a clean and updated website is crucial. Failing to update pages can be counterproductive to search engine optimization (SEO). SEO affects the website’s ranking on search engines like Google and provides users with no incentive to revisit the site in the future. Thus, it is essential to keep the website current, not only by adding the latest information but also by including new and relevant photos.
The next step is your website and company to a larger audience through blog posts, social media posts, reviews, directories, and other channels. Naturally, to attract people to your website, you need to engage in marketing activities.
While some may believe that a website alone is enough to attract visitors, the truth is, a website on its own doesn’t have any significant promotional impact. Therefore, it’s necessary to leverage both free and paid media to increase awareness of your company. Free media platforms include blogs, Facebook, LinkedIn, Instagram, Twitter, and YouTube. On the other hand, advertising with Google ads has proven to be one of the most effective methods.
By effectively using these channels and dedicating time to them, you can significantly increase your website traffic. If you are interested in any of these marketing services but aren’t sure where to start, please feel free to contact us.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
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