PSPINC CEO Kenichi Uchikura's Blog

Marketing

Sep

6

Nike thought people would endorse NIKE for this ad.
If the target is to create people to talk about Nike, they have succeeded.
I personally would not approve this ad campaign.
I think it is a bad taste.

It is not like Apple's Think Different Ad.

#marketing #nikeAd #valueproposition

Bloguru video testing 480P ... M4P file

Sep

4

Bloguru video testing 480P ... M4P file (iPhone Video)

This is a 12 MB video in 480p ... The original file was 41 MB in 1080p.
It did not work with 1080p ... So I am testing it with 480p.
We are monitoring the server load ... it is taking a lot of load when I upload video.
We need to look at the conversion process or check and see if we can play video without conversion.

#BloguruVideo #marketing #pspinc #valueproposition

What does it take to sell products online?

Aug

22

Have you ever thought about or researched what it takes to sell products online?
It is not as easy as you might think for small companies. It is easier to sell a product as individual.

We are trying to change that with Kiroboto.

http://www.kiroboto.com

#kiroboto #marketing #pompomwashere #pspinc #uchikuraco #valueproposition

Do you know what this marketing campaign is called?

Aug

16

If you buy a list from outside and blast email out to those email addresses you are SPAMMING. There i something you should know about SPAM.

United States

In the United States, most states enacted anti-spam laws during the late 1990s and early 2000s. Many of these have since been pre-empted by the less restrictive CAN-SPAM Act of 2003 ("CAN-SPAM").

Spam is legally permissible according to CAN-SPAM, provided it meets certain criteria: a "truthful" subject line, no forged information in the technical headers or sender address, and other minor requirements. If the spam fails to comply with any of these requirements it is illegal. Aggravated or accelerated penalties apply if the spammer harvested the email addresses using methods described earlier.

A review of the effectiveness of CAN-SPAM in 2005 by the Federal Trade Commission (the agency charged with CAN-SPAM enforcement) stated that the amount of sexually explicit spam had significantly decreased since 2003 and the total volume had begun to level off.[27] Senator Conrad Burns, a principal sponsor, noted that "Enforcement is key regarding the CAN-SPAM legislation." In 2004, less than one percent of spam complied with CAN-SPAM.[28] In contrast to the FTC evaluation, many observers view CAN-SPAM as having failed in its purpose of reducing spam.[

Source: https://en.wikipedia.org/wiki/Email_spam

#marketing #pompomwashere #pspinc #uchikuraco #valueproposition

Taking Tesla Private

Aug

7

Following email was posted on TESLA website ... What do you think?
It is very similar to Michael Dell taking Dell to Private.

https://www.tesla.com/blog/taking-tesla-private

August 7, 2018
The following email was sent to Tesla employees today:

Earlier today, I announced that I’m considering taking Tesla private at a price of $420/share. I wanted to let you know my rationale for this, and why I think this is the best path forward.

First, a final decision has not yet been made, but the reason for doing this is all about creating the environment for Tesla to operate best. As a public company, we are subject to wild swings in our stock price that can be a major distraction for everyone working at Tesla, all of whom are shareholders. Being public also subjects us to the quarterly earnings cycle that puts enormous pressure on Tesla to make decisions that may be right for a given quarter, but not necessarily right for the long-term. Finally, as the most shorted stock in the history of the stock market, being public means that there are large numbers of people who have the incentive to attack the company.

I fundamentally believe that we are at our best when everyone is focused on executing, when we can remain focused on our long-term mission, and when there are not perverse incentives for people to try to harm what we’re all trying to achieve.

This is especially true for a company like Tesla that has a long-term, forward-looking mission. SpaceX is a perfect example: it is far more operationally efficient, and that is largely due to the fact that it is privately held. This is not to say that it will make sense for Tesla to be private over the long-term. In the future, once Tesla enters a phase of slower, more predictable growth, it will likely make sense to return to the public markets.

Here’s what I envision being private would mean for all shareholders, including all of our employees.

First, I would like to structure this so that all shareholders have a choice. Either they can stay investors in a private Tesla or they can be bought out at $420 per share, which is a 20% premium over the stock price following our Q2 earnings call (which had already increased by 16%). My hope is for all shareholders to remain, but if they prefer to be bought out, then this would enable that to happen at a nice premium.

Second, my intention is for all Tesla employees to remain shareholders of the company, just as is the case at SpaceX. If we were to go private, employees would still be able to periodically sell their shares and exercise their options. This would enable you to still share in the growing value of the company that you have all worked so hard to build over time.

Third, the intention is not to merge SpaceX and Tesla. They would continue to have separate ownership and governance structures. However, the structure envisioned for Tesla is similar in many ways to the SpaceX structure: external shareholders and employee shareholders have an opportunity to sell or buy approximately every six months.

Finally, this has nothing to do with accumulating control for myself. I own about 20% of the company now, and I don’t envision that being substantially different after any deal is completed.

Basically, I’m trying to accomplish an outcome where Tesla can operate at its best, free from as much distraction and short-term thinking as possible, and where there is as little change for all of our investors, including all of our employees, as possible.

This proposal to go private would ultimately be finalized through a vote of our shareholders. If the process ends the way I expect it will, a private Tesla would ultimately be an enormous opportunity for all of us. Either way, the future is very bright and we’ll keep fighting to achieve our mission.

Thanks,
Elon

#marketing #valueproposition

PSPinc Online Marketing Team

Aug

6

I went to lunch with PSPinc online marketing team. We now have two new interns from Japanese Universities. Doshisya University and Meiji Gakuin University learning about online marketing.

#marketing #pspinc #uchikuraco

Would You Try It Out?

Aug

2

Dear Web and Internet professionals,

I really would like you to try our Domain, Web and Email platform which already has over 40,000 corporate users. If I give you 1 year 90% off to try it out, would you try this?

http://www.dreamersi.com

#marketing #pompomwashere #pspinc #uchikuraco #valueproposition

Just Do It

Jul

25

I like Nike's slogan ... "Just Do It."
People talk too much.
So much that they always come up with the excuses that make it not work.
Do it. Speed is the key.

#marketing #pompomwashere #uchikuraco

Getting Ready for Japan Fair 2018

Jul

6

See us at the Jaoan Fair 2018 starting tomorrow.

http://www.pspinc.com
http://www.uchikura.co
http://www.japanfairus.org

#japanfair2018 #marketing #pspinc #uchikuraco

ihop -> ihob ???

Jul

1

International house of WHAT?

I am glad it iOS just a temporary ... ipob does not sound good.

---

IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers.
It's only a marketing campaign. IHOP isn't changing its name. But the chain of breakfast diners took social media by storm last week with the cryptic announcement that it was flipping the lowercase "p" in its logo and making it a "b."

IHOP, of course, stands for International House of Pancakes. But IHOP — sorry, IHOb — wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It's adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top.

http://money.cnn.com/2018/06/11/investing/ihob-ihop-burgers-name-change/index.html

#marketing