PSPINC CEO Kenichi Uchikura's Blog

Marketing is an Investment

Jul

20

Any money that you spend in the hope of generating income is considered Investment. If you are not receiving more than you spend, it is foolish to keep doing the same thing.

So, is your marketing generating more than what you spend?

If you are, keep doing it. If you are not ... think about alternative.

KIROBOTO is coming.

#Kiroboto #marketing #pspinc #pspinc30 #uchikuraco #valueproposition

Selling Web Development Service to PSPinc

Jul

19

Come on!!!

Do they know what we do? I'm sure they don't.

Dear Ken,

After reviewing Pacific Software Publishing’s website, I was wondering if you have considered a search engine optimization/adwords program, content marketing initiative, or website re-design? My firm, __________, is a _________ based digital marketing agency that works specifically with companies in the IT services industry.

May I set up a brief intro call to discuss some ideas I have for helping Pacific Software Publishing achieve more traffic, more leads, and more sales? Or, if you’d prefer, I’d be happy to send you some more information, including client video testimonials and case study examples of how we have helped some of your peer companies dramatically increase their online presence.

Thanks and I look forward to your reply.

#marketing #pspinc #pspinc30 #valueproposition

Importance of Localization

Jul

18

Japanese Seaweed and Salt Potato Chips

When you sell your products to over seas, you need to make you product to adopt to their culture. One bad example of that is American Auto in Japan. In Japan, people drive on the left side of the street. So the car naturally have steering wheel on the right hand side of the car. Well, until recently American cars never change the left hand steering wheel to the right ... Although those American cars are sold in the UK and Australia with right hand steering wheels.

It is called localization. In addition to the translation of the documentation, you really need to understand the culture and make your products adopt to that.

#marketing #pspinc #pspinc30 #pspinc30thanniversary #valueproposition

PSPinc 30th Anniversary Related Posting

Jul

17

Please use hash tag #PSPinc30 for PSPinc related post. Thank you.

#marketing #pspinc #pspinc30 #pspinc30thanniversary

Double Edge Sword ... Consequence of Negative Campaign

Jul

13

The result of the genitive campaign is not usually great. Look at Hillary Clinton's campaign during 2016 election. Here is the another example of Negative campaign. Well, it works both ways. I do not like to purchase any products that is promoted using scare tactics or saying anything negative about their competitors. I also I will not buy anything from the company that counterattack. Just acknowledge the attacking campaign and ignore it or take legal actions.

http://try.harrys.com/lp-welcome-back-k

#marketing #valueproposition

High-Tech Startups with Low Tech Marketing

Jul

13

Interesting Marketing Technique ...

http://www.rover.com

#marketing #pspinc30 #valueproposition

Brick and Motor Mentality Check

Jul

11

Picture Taken at Japan Fair 2017

What would you do someone is at your store taking picture of your item?

(1) Thank him/her for taking picture and sharing it on the net ... even if it may be negative comment.

(2) Ask him/her who took pictures what and why they are taking picture?

(3) Ask him/her not to take picture and leave.

This will tell you how you are prepared to deal with the generation Y?

#marketing #pspinc #uchikuraco #valueproposition

Fidget Spinner

Jul

11

I need a hand cream!

Sometime for the product to successful (usually short term), a product does not have to have any purpose or contribution to anything. That is exactly what I think about this spinning thing.

Do you remember Clackers (two ball on the string)?
At least Fidget Spinner is not dangerous like Clackers.

#marketing #uchikuraco #valueproposition

Hinoki / Cypress Tree Shavings

Jul

10

Hinoki / Cypress Tree Shavings

Hinoki / Cypress Tree Bath in Japan

Hinoki (Cypress) is one of the most popular and admired bathing bath building materials in Japan because of the the smell. One of the companies we work with in Japan creates handmade wood products which produces Hinoki / Cypress Tree Shavings. They packed them in the plastic bag. You can out the package in the soaking bath and turn it in to Hinoki Bath.

What a great ides. If you would like to know more about it, please contact me.

#marketing #pspinc #pspinc30 #uchikuraco #valueproposition

Why don't we have sandwich like this in the US?

Jul

6

Overtime I go to Japan, I buy those Japanese sandwiches and eat them for dinner and breakfast. I really like them. I wish there are sandwiches like that here in the US.

I am not saying the sandwiches are bad here ... but Japanese sandwiches are different from here. You really need to eat it to understand the difference.

#marketing #pspinc #valueproposition