PSPINC CEO Kenichi Uchikura's Blog

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Blog Thread

Importance of Localization

Importance of Localization

Jul

1 tweet

Japanese Seaweed and Salt Potato Chips

When you sell your products to over seas, you need to make you product to adopt to their culture. One bad example of that is American Auto in Japan. In Japan, people drive on the left side of the street. So the car naturally have steering wheel on the right hand side of the car. Well, until recently American cars never change the left hand steering wheel to the right ... Although those American cars are sold in the UK and Australia with right hand steering wheels.

It is called localization. In addition to the translation of the documentation, you really need to understand the culture and make your products adopt to that.

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