Differentiation

When thinking about the term "differentiation," many people focus on the product. They often consider aspects like having more features or being cheaper. However, differentiation should not be about how the product is consumed but about understanding the customer's feelings. It is essential to communicate that this product has the features that meet their needs. Making customers feel special is crucial. This may be a marketing gimmick, but customers don’t understand the technical details. Differentiation means understanding what the customer needs and recommending the product that fits those needs.

差別化

寂し家という言葉を考えたときに、多くの人は商品の差別化を考える。より、たくさんの機能が付いているとか、安いとかを考えることが多いのではないだろうか。しかし、差別化という言葉は、商品の食べ方ではなく、買う人の気持ちになって差別化を行うことが必要なのではないか。 この商品はあなたの必要とするこの機能がありますといったように、お客様にとって寂しをしてあげることが本当に必要だと思います。これはマーケティングのギミックかもしれませんが、お客様は細かい技術的な話などをしてもわかりません。お客様の必要な事は何なのか と言うことを考え、それに合った商品をお勧めすることが差別化だと思います。

 Embracing Our Roots: The Journey from Double-Byte Specialists to Modern-Day Innovators

Back in the 90s, PSPINC was widely recognized for our expertise as double-byte specialists. Our core mission was to create and assist in the development of Japanese language and culturally localized software. This foundation, deeply rooted in understanding and catering to the nuances of the Japanese market, set us apart in the industry. 

 The Origins: Double-Byte Specialization

During the early days of computing, handling double-byte character sets was a significant challenge. Languages such as Japanese, which use complex characters, required specialized knowledge and technical skill to ensure proper display and functionality in software applications. PSPINC excelled in this area, providing solutions that enabled US companies to seamlessly enter and thrive in the Japanese market. Our focus on linguistic and cultural localization helped bridge the gap between different markets, fostering better communication and business opportunities.

 Transition to the Internet Age

As technology evolved and the internet became a dominant force, the landscape of software development transformed dramatically. The emphasis shifted from standalone software applications to web-based solutions. Despite these changes, the core need for cultural and linguistic localization remained relevant. Websites and online services still required adjustments to resonate with Japanese users, ensuring that cultural subtleties and language intricacies were accurately represented.

 The Continued Relevance of Cultural Localization

Today, the need for culturally sensitive and linguistically accurate software and websites is as pertinent as ever. While the term "double-byte enablement" might not be as commonly discussed, the principles behind it continue to drive our work. At PSPINC, we remain committed to our roots, leveraging our deep understanding of Japanese culture and language to help businesses succeed in this unique market.

 Modern-Day PSPINC: A Unique Expertise

In the current digital age, PSPINC stands out as one of the few companies in the US that specializes in Japanese cultural and linguistic localization. Our experience and dedication to this niche market enable us to provide unparalleled services to our clients. Whether it's developing bilingual websites, offering email marketing solutions like NewsMail, or integrating the latest web technologies, our focus on cultural relevance ensures that our clients can effectively connect with their target audience.

 Conclusion: Honoring Our Heritage

As we move forward, we continue to honor our heritage by embracing the principles that have guided us since our inception. By staying true to our mission of bridging cultural and linguistic gaps, we help businesses navigate the complexities of the Japanese market. Our journey from double-byte specialists to modern-day innovators is a testament to our adaptability and unwavering commitment to excellence.

At PSPINC, we are proud of our past and excited for the future. As we embark on new ventures and embrace emerging technologies, we remain dedicated to our core values, ensuring that our clients receive the best possible solutions tailored to their specific needs.