In Japan, we have what’s called a contingency fee. The term refers to compensation paid for outcomes. Although, it’s not a foreign concept in the United States. For example, commission sales, which refers to a percentage of a sale made by a salesperson, is a form of a contingency fee. With this in mind, it’s easy to see why a contingency fee exists in sales but not in marketing. Marketing, in itself, does not directly generate sales.
For example, marketing activities like increasing your Google ranking and writing reviews on social media don’t directly correlate to sales numbers. Therefore, I’m uninterested in marketing that evaluates effectiveness based on rankings and reviews alone. I understand that a product won’t sell unless it attracts people. But even then, there’s no guarantee that it will sell. Therefore, it’s necessary to also evaluate the sales generated from marketing tactics.
Many marketing firms value rankings and review numbers. However, I disagree. In my opinion, the leads generated from marketing and the ability to convert them into sales are what matter. As I’ve said before, marketing is an expense. And marketing that doesn’t lead to sales is a waste of money. When considering digital marketing, it’s also important to make sure there’s a system in place to sell to those potential customers. Some of my peers in this industry might get angry with me, but anyone can increase their ranking on Google. And they can get more reviews too, if that’s all they’re spending their money on.
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read. UCHIKURA CO
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My surgery and treatments costs almost what I paid for my house 25 years ago.
I am so happy to have a good insurance and I will continue to provide best health care insurance possible to my employees.
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It tales less than a minutes to read. UCHIKURA CO
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I thing this must have been the longest I have walked since I had my surgery. It was a nice afternoon, I went to the golf club for lunch and walked Issaquah downtown today.
I am publishing newsletter every Wednesday.
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It tales less than a minutes to read. UCHIKURA CO
Thank you.
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read. UCHIKURA CO
Thank you.
Because it is raining, I cannot put my one mile awl in today. Instead, I worked on Under Desk Stationary Bike for 30 minuets. Unfortunately it does not register on my Apple Watch.
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It is not much compared to playing a road of golf but it is the best I can do now.
I am trying to walk one mile a day and plus some weight training and stretch. I do not want to be truck in a bed anymore. I will try my best to be active.
I am publishing newsletter every Wednesday.
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It tales less than a minutes to read. UCHIKURA CO
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I was able to go to the Seattle Executives Association weekly meeting today. It was really nice to many people there. Our Ryan Heinrichs (CDO) did the presentation today. I think he does better job presenting our software development and Software as a Service (SaaS) products.
The SaaS product he focused on was a PassWizard, password management system. If you are interested please visit: https://www.pspinc.com/pass-wizard You can store 30 passwords for free.
I am publishing newsletter every Wednesday.
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It tales less than a minutes to read. UCHIKURA CO
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PSPinc In-house demonstration!We can customize buttons.
This is the first time that our sales and support people looked at the new feature of the Opinion Stand. Soon, people can change the icons you see on the screen. It can be simples starts to thumbs up or down. Or if your organization have a mascot we can turn your mascot into a button.
We have the videos to show you how Opinion Sand can work for you. https://www.opinionstand.com
Please ask us for demo.
Video 1
Video 2
Video 3
OpinionStand is a product and service of PSPinc
Please contact PSPinc for more detail.
Toll Free in the US 1-800-232-3989 or 425-957-0808
info@pspinc.com
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