PSPINC CEO Kenichi Uchikura's Blog

PSPinc 30th Anniversary Related Posting

Jul

17

Please use hash tag #PSPinc30 for PSPinc related post. Thank you.

#marketing #pspinc #pspinc30 #pspinc30thanniversary

PSPinc 30th Anniversary

Jul

16

This week, PSPinc is celebrating its 30th anniversary.

#PSPinc30 #pspinc #valueproposition

Beautiful Chalk Art

Jul

15

I saw this when I walked this morning. It is beautiful.

PSPinc 30th Anniversary

Jul

14

Thank you icom America for a great gift.

http://www.icomamerica.com/en/

#pspinc #pspinc30 #valueproposition

Double Edge Sword ... Consequence of Negative Campaign

Jul

13

The result of the genitive campaign is not usually great. Look at Hillary Clinton's campaign during 2016 election. Here is the another example of Negative campaign. Well, it works both ways. I do not like to purchase any products that is promoted using scare tactics or saying anything negative about their competitors. I also I will not buy anything from the company that counterattack. Just acknowledge the attacking campaign and ignore it or take legal actions.

http://try.harrys.com/lp-welcome-back-k

#marketing #valueproposition

High-Tech Startups with Low Tech Marketing

Jul

13

Interesting Marketing Technique ...

http://www.rover.com

#marketing #pspinc30 #valueproposition

Keep on moving !!!

Jul

12

Albert Einstein said ... Insanity is doing the same thing over and over again and expecting different results.

Well, in this fast moving age, keep doing the same thing may be same as going backwards. You must try to go forward ... Just adopting or keeping up the pace with environment is a full time job.

http://www.pspinc.com
http://www.uchikura.co

#pspinc #uchikuraco #valueproposition

Brick and Motor Mentality Check

Jul

11

Picture Taken at Japan Fair 2017

What would you do someone is at your store taking picture of your item?

(1) Thank him/her for taking picture and sharing it on the net ... even if it may be negative comment.

(2) Ask him/her who took pictures what and why they are taking picture?

(3) Ask him/her not to take picture and leave.

This will tell you how you are prepared to deal with the generation Y?

#marketing #pspinc #uchikuraco #valueproposition

Fidget Spinner

Jul

11

I need a hand cream!

Sometime for the product to successful (usually short term), a product does not have to have any purpose or contribution to anything. That is exactly what I think about this spinning thing.

Do you remember Clackers (two ball on the string)?
At least Fidget Spinner is not dangerous like Clackers.

#marketing #uchikuraco #valueproposition

Hinoki / Cypress Tree Shavings

Jul

10

Hinoki / Cypress Tree Shavings

Hinoki / Cypress Tree Bath in Japan

Hinoki (Cypress) is one of the most popular and admired bathing bath building materials in Japan because of the the smell. One of the companies we work with in Japan creates handmade wood products which produces Hinoki / Cypress Tree Shavings. They packed them in the plastic bag. You can out the package in the soaking bath and turn it in to Hinoki Bath.

What a great ides. If you would like to know more about it, please contact me.

#marketing #pspinc #pspinc30 #uchikuraco #valueproposition