If you want to keep it really simple, ask just one question: “Are you happy?”
Here are two ways PSPinc is doing that:
We implemented a simple email survey through our CRM (Customer Relationship Management) system so whenever our support staff helps a customer, the customer immediately gets a follow-up email asking them to rate their experience with us. This can tell us a lot about how we are doing, and also what kinds of issues customer are having.
On a tablet next to our lobby entrance, we ask customers, “How did we do?” and they have the option to give their feedback on the tablet as they exit.
Don’t miss an opportunity to connect with your customers. These simple and quick surveys can provide a lot of great insight into what you’re doing right and what you need to do better.