At the beginning of this process, we spoke with the SEA team to discuss their goals with the website beyond the visual refresh. Web browsers have become more powerful and new design trends have emerged since the last time their website’s look and feel had last been updated.
One of their goals was to make it easy for people to find the businesses they need so our Developers upgraded the search feature on the Member Directory to pick up additional keywords. We also added a new feature allowing members to add their social media icons to their member profile page. This enhancement provides website visitors with the ability to connect with businesses through social media and increases the chances of being picked up by search engines such as Google.
When it came to the visual design we added a video banner to the home page to draw the website visitor’s attention. The ability to add video has become a powerful trend as it is more visually engaging than images, can convey a lot of information, and can add a more personal touch than plain text.
Throughout the site, we selected photos from the client’s library to break up large sections of text and to showcase the professional and fun networking style that SEA brings to their weekly meetings. We also used Seattle imagery and a color palette that best represented the Seattle Executives Association to members and visitors of all types.
It was a pleasure to work with the team at Seattle Executives Association to help deliver a website that not only looked beautiful but met their goals in what they wanted out of their website!
View the new Seattle Executives Association Website.
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