We worked with them closely not only on the design of their website, but with taking their existing source material written in Japanese and creating content for their website that was written specifically for the North American market. It was up to us to determine what content they wanted to showcase to American audiences, and how they wanted that content laid out. Once we figured out a content strategy, we started coming up with various layout options.
Next, our Designers began working on mockups to provide a visual of how the home page would look when their customers visited it. It is important to make sure the visuals, navigation, and home page structure are intuitive and everything a customer wants is accessible in as few clicks as possible.
When visiting the home page for the first time we wanted to provide visuals that inspired a feeling of confidence. The use of red was done to strongly tie in the website with their brand color scheme.
All of the navigation links and those within the home page content are straightforward and can tell users where to go at a glance when it comes to learning about the system, the company, trial programs, and where they can go to buy Reve21 products.
Reve21 also wanted to showcase the hair restoration process that they provide, so we created a “How it Works” page where website visitors can see the step-by-step process customers go through and start to get a feel for how Reve21 combats hair loss.
Check out Reve21’s North American website for yourself!
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