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  • Essential Business

Essential Business

Essential Business
Vol. 11

There are many businesses that, despite the ‘stay home’ order, need to operate. Those include hospital, medical professionals, police, fire departments, waste collection, government, utilities, janitorial services, drugstores, delivery services, gas stations, auto repair, warehousing, transportation, supermarkets, plumbing, electricians, telephone, cellular services, internet and other businesses that deal with the well-being of humankind.

When you think about the list of essential businesses, there are only few that are not a part of this list. Which includes those that deal with entertainment, food/beverages and retail stores. However, because of the ‘stay home’ order, people that are working for essential businesses are staying home. This is causing a decline in spending.

People are now getting used to not having contact with other people. It will take a long time before individuals are comfortable being around other people, even after the ‘stay home’ order is lifted. Whether we like it or not, people are spending even more time communicating through the Internet. Companies, whether they are essential or not, need to be able to communicate better with people using the Internet.

Here is a checklist:

(1) Make sure your website is up-to-date.
(2) You should have a strong social media presence (Facebook, LinkedIn, etc.).
(3) Your contact information is up-to-date and you have established a method to maintain regular communication.

There are many more things you can do but these are things you should be doing at the very least before we even try to get back to where things were. Whether you are an essential business or not, we are all affected by the Coronavirus. We need to do what we need to do to make ourselves ready for the ‘new normal’.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at or visit us online at
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