PSPINC Official Company Blog

AI-Generated Search Engines: Bing Chat vs. Google Bard

Apr

18

After Bing announced they’d integrate the AI-generated chatbot, ChatGPT, Google announced their own rival chatbot, Bard. Since then, Google opened access to Bard via a waitlist (much like Bing) in late March. Unsurprisingly, now that users have access to both, it begs the question of which one is better. In the search engine game, Google has always been the clear winner, with about 93% of the global search-engine market compared to Bing’s meager 3%, according to Statcounter.

Now that Bing’s leveraging Bing Chat (their AI-powered assistant), Google may lose some of its longstanding power over the search engine market. Since releasing Bing Chat, there are now 100 million daily active Bing users, one-third of whom are using Bing Chat daily, according to Microsoft Bing Blogs as of early March. With that is also over 100 million recorded chats, according to Search Engine Journal. Both still insist they’re in their learning phase as Bing and Google figure out any major bugs and as they optimize each system. So, while both have their fair share of limitations and bugs, we’ll see that change as OpenAI (the company behind ChatGPT), Bing, and Google all work to improve their respective chatbots.

Differences Between Bing Chat and Google Bard

black samsung tablet display google browser on screen

While Bing Chat and Google Bard are both AI-generated, they’re distinctly different because while Bing uses the popular chatbot, ChatGPT, Google uses a LaMDA model, which results in less text-heavy responses. But it’s important to point out that Bing Chat and ChatGPT are not the same; Bing just uses the GPT-4 technology. The biggest difference between Bing Chat and ChatGPT is the fact that Bing Chat can generate images and offer sources that their AI is generating data from.

But so far, users who have tried both prefer Bing Chat over Google Bard. Google, however, hasn’t been out for nearly as long, so Bard is still in the early phases of optimizing the overall experience of the AI chatbot. Bing Chat, however, has the advantage of ChatGPT’s GPT-4 technology, which users have already proven to like, which we’ve seen from ChatGPT’s overall popularity. But regardless, one thing is clear: AI chatbots are here to stay. And we can only assume the technology will continue to grow as experts learn more about how to better optimize them.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #aichatbot #bing #bingchat #blog #business #businesstips #businesstools #chatbot #chatgpt #google #googlebard #microsoft #search #searchengine #smallbusiness #softwaredevelopment #tech #technology #web #website #webtools

What’s New Newsletter Vol. 163 “Easy Website Builders”

Apr

13

Today, it’s much easier to build a site for businesses, blogs, portfolios, or for any other reason. In the past, web developers and designers worked together to create a site from scratch. Now, there are a bunch of web builders out there that make it easier for non-developers to easily create a site, with features all designed for different goals people have in mind for their site. Businesses can add cart options, bloggers can choose how they want to rearrange their posts, and there are all sorts of templates out there designed to put the focus on images first. But with so many to choose from with a million different options, it’s hard to know which would work best for your website needs.

That’s why we created WebdeXpress, a simpler web-building tool! Compared to our competitors, WebdeXpress comes free with our premium web hosting service, Dreamersi, and includes great features fit for every website need. And for those who aren’t as tech-savvy, we even have a Done-For-You (DFY) plan, where our design team works with you to create your site in hours. And if you’re looking for a more custom solution, we also custom develop and custom design sites for our customers, too!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #digitalmarketing #hosting #marketing #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #webdevelopment #webdexpress #webhosting #website #websites #webtools #wordpress

What’s New Newsletter Vol. 162 “Localizing Content”

Apr

6

For businesses today, you want as many customers as you can get to buy from you. The problem is, when you try to market to everyone, your efforts end up sounding vague and uninspired. When you determine a focus for your campaign, however, you won’t only share better marketing content, but you’ll also end up with customers who are even more interested in what you offer. One way to narrow down your audience is by language; our products and services aren’t just for our U.S. customers, but also for our customers in Japan.

That’s why we work hard to help other small businesses do the same. We started localizing software between the U.S. and Japan in the 90s and it’s only gotten better since then. Today, we do more than just localize software; we also offer translation services so other businesses can feature both English and Japanese languages on their website and other marketing efforts. Doing so helps optimize your customers’ experience, especially for non-English speakers. And on the business side, it helps expand your potential customer base. Start localizing your content with us today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #businesstips #businesstools #marketing #marketingdigital #marketingtips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #tech #technology #webdevelopment

Create an Effective Marketing Strategy with a SWOT Analysis

Apr

4

The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company currently stands. One of the most important parts of marketing is research. After all, you can’t market for a company without knowing anything about what the company does, how it operates, what it sells, and how it compares to others on the market. The best way to start the research process is with a SWOT analysis.

A SWOT analysis also referred to as a situation analysis, stands for Strengths, Weaknesses, Opportunities, and Threats. It looks at what the company excels at, where it could improve, and where they stand amongst the competition while helping identify ways it could improve. It gives marketers a basic outline of the company, which will lead them to conduct further research on not only the company but also its competitors and their industry.

How to Create a SWOT Analysis

a woman standing in front of a white board with a swot analysis drawn on the board

Research should always be at the start of every marketing process. A SWOT analysis just makes it easier to organize that research. There’s basic information like a company’s name, history, among others. Then, you can look into identifying what makes this company different than others. What are the best parts of this company and where can they improve? It’s through this research that you’ll get a better idea of what the industry looks like as a whole and where this company fits in.

Creating the SWOT analysis after that is simple; instead of writing it all out in a report, draw out a two-by-two table, labeling each quadrant with Strengths, Weaknesses, Opportunities, and Threats. Then, as your research progresses, fill them out with the appropriate data. It’s that easy. While this won’t be everything you need to know before creating an effective marketing plan, it will, at the very least, give you a good start. A SWOT analysis tells you what issues you should address and how the business can grow, all of which will only strengthen your overall marketing strategy and plan moving forward.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingonline #marketingresearch #marketingtips #research #sales #smallbusiness #socialmedia #swot #swotanalysis #tech #technology

What’s New Newsletter Vol. 161 “Last Chance for 50% Off Pass Wizard Pro!”

Mar

30

Today is your last chance to get 50% off Pass Wizard Pro! As a fully encrypted system, you can store, manage, and even share passwords securely without worrying about forgetting or exposing them to potential cyber criminals. Pass Wizard Pro not only gives you the space to store and manage as many passwords as you want, but you can also add an extra layer of security with 2FA. All for just $0.84 a month (after taking 50% off)! Not to mention group features that make it easier to share select passwords securely.

To claim this deal, just sign up for Pass Wizard for free and upgrade to Pro. Then, when you check out, enter the promo code, PRO50, and you’ll get your first year of Pass Wizard Pro for 50% off! So, protect your passwords in a secure vault, perfect for personal and business uses. But hurry, this sale only lasts until the end of today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #cyber #cybersecurity #discount #passwizard #passwordgenerator #passwordmanager #passwords #passwordsecurity #passwordstorage #passwordvault #promo #promocode #promotion #pspinc #sales #smallbusiness #tech #technology #web

PSP Pilot: Company Search Results Update

Mar

23

1 Enhanced Company Search

Before:
Whenever a user searched, “PSP Pilot”, the only result that appeared was “PSP Pilot”.

After:
Now, when a user searches for “PSP Pilot”, the results page would show “PSP Pilot”, “PSP-Pilot”, “PSP&Pilot” etc.
※ The search results will now include partial matches rather than only showing exact matches.

2 New City Filter Added

• In addition to searching the company name, you can now search by city for companies that register a particular city name in their company address.
• Please note that this will only work if you check the “Location” filter box. Otherwise, it’ll grey out.
• This search box includes the same enhancement as the company search
• New autocomplete feature: when typing in the search box, it’ll suggest terms in the dropdown menu and allow you to automatically choose an option.

※You must type more than three letters to see the drop-down menu.
※Please make sure there is no blank space before the letters. It may cause the wrong result.
※This feature also isn’t sensitive to capitalization, so if you were to search for “san diego”, “san diego” and “SAN diego” would both display in the drop-down menu.

https://www.pspinc.com

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#PSPPilot #blog #business #businesstips #businesstools #clientdatabase #employeeportal #smallbusiness #taskmanagement #tech #technology #web

What’s New Newsletter Vol. 160 “Email Marketing Compared to Other Marketing Tactics”

Mar

23

One of the most effective marketing tactics today is email. With so many advancements in technology today, email still delivers the highest return on investment (ROI) compared to other marketing tactics. According to Omnisend, the average return per dollar spent on email marketing is $40. While social media and paid search are popular efforts, email marketing still delivers the best results. Why? Because everyone uses email. So, if anything, it makes it much more likely people will at least see your content whereas being seen on paid search and social media is determined by many other factors that are mostly out of your control.

The best way to ensure your email marketing campaign is successful is by having a definitive goal set in mind, testing email broadcasts, making emails visually appealing, tracking how well it performs and adjusting over time. And that’s exactly why we built NewsMAIL, our email marketing tool that makes it easy for businesses to easily create effective email marketing campaigns. Get started at just $20/month or take a look at some of our prepaid plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #email #google #marketing #marketingdigital #marketingtips #newsmail #pspinc #seo #smallbusiness #socialmedia #tech #technology #web

How Recommendation Systems Work on Social Media

Mar

21

Have you ever liked a post about your local baseball team on social media, come back a day later, and see another post about baseball on your feed? That’s the recommendation algorithm doing its job. Recommendation systems, in short, predict based on a ranking system and will use those rankings to recommend items that they think users will like. And it’s widely what social media platforms use to populate users’ timelines.

The first wide-scale use of the recommendation algorithm was when Amazon started recommending users products in the late 1990s. And Netflix followed suit a year later in 2000. At the time, they started with a simple collaborative filtering technique. The general concept of collaborative filtering is customers who bought this also bought that. Amazon and Netflix have since refined their algorithms, and social media finally decided to adopt recommendation algorithms for themselves in 2010.

Social Media and Recommendation Systems

person scrolling Instagram feed on their phone

Today, recommendations largely dominate users’ social media feeds. This is evident by the For You page on TikTok and Twitter. Instead of just only showing posts from the people you’re following, it shows posts that their algorithms think you’d like based on past activity (likes, comments, replies, shares, etc.). Additionally, Facebook and LinkedIn feeds are also engagement-based by default, and the video recommendations section is the first thing you’ll see on YouTube’s homepage.

While social media platforms are relatively secretive about the specifics of how each of their algorithms works, one thing is clear: they reward posts that garner more engagement by showing them first. Even though every social media platform is different in its own ways, they all have similar goals: generate ad revenue, keep users happy, and encourage users to come back. The problem, however, is there’s no direct way to accomplish those goals when thinking about how platforms arrange content on users’ timelines. By focusing on engagement, the algorithm can then populate users’ feeds with more relevant posts, making it more likely they’ll stay on as well as return to the platform.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#amazon #blog #facebook #foryoupage #fyp #instagram #linkedin #marketing #marketingdigital #netflix #recommendations #socialmedia #socialmediaalgorithm #socialmediafeed #socialmediatimelines #tech #technology #tiktok #twitter #web #website #youtube

What’s New Newsletter Vol. 159 “2 More Weeks to Get 50% Off Pass Wizard Pro”

Mar

16

In case you missed it, the Pro version of our password manager, Pass Wizard, is currently on sale for 50% off your first year. And it has been for a few months now. But that time is slowly coming to end on Thursday, March 30. That gives you two weeks to claim this offer!

With Pass Wizard Pro, in addition to a secure password storage and password generator, you gain access to multi-factor authentication (MFA) options via either SMS or an authenticator app, as well as group sharing features. To get 50% off, sign up for Pass Wizard for free (if you haven’t already) and upgrade to Pro. While checking out, enter the promo code, PRO50, to get 50% off. Then, you’re all set!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #newsletter #pacificsoftwarepublishing #passwizard #passwordmanager #passwords #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #tech #technology #web #webdevelopment #webtools

5 Marketing Misconceptions Debunked

Mar

14

For businesses today, there are so many resources designed to help marketers promote their business. And with where technology is now, most marketers focus on digital avenues, as they’re much easier to track and are tailored to fit smaller budgets. But there are plenty of misconceptions about marketing that many people don't realize. So, let’s break some down and uncover the truth behind them. Because if you want to obtain the results you’re looking for, it’s important to base your strategy on facts, not myths.

1. Target everyone

five people of varying ages and races sitting next to each other in front of a window looking at their phones

Even if your product is comparatively among the best on the market, it doesn’t mean everyone will want it, let alone buy it. Everyone has different needs and interests. Certain products will always have buyers. But even within that large audience, different segments buy from different brands for different reasons. For example, there are plenty of different toilet paper brands out there: some are stronger, and now, there are even ones made from recycled materials.

Toilet paper is something everyone buys. The kind and brand they buy, however, differs depending on how much weight they put on price, quality, and other factors. So, even though toilet paper is something everyone buys, it doesn’t mean those that sell it should target everyone in their marketing efforts. Because when you target everyone, you end up with generic, vague, and uninspiring messaging that doesn’t really appeal to anyone.

2. Marketing Only Attracts New Customers

woman in white long sleeves holding yellow floral dress

From the outside, it might look like marketing just applies to bringing in new customers. But marketing also includes retaining customers, encouraging them to come back time and time again, and creating brand evangelists. When done effectively, companies will have a steady flow of new business while still appealing to their past customers as they bring in additional sales. Your past customers helped get your company to where it is today, so don’t ignore them in favor of new potential customers. It’s important to maintain a healthy balance between the two for future success.

3. Quantity is Better than Quality

A big number of new sign-ups or new sales is nothing to scoff at. But the better question is how many of those customers will come back? And how many of those new sign-ups will still be there in a year? Or even next month? Big numbers are impressive, but it only means so much if those customers aren’t going to come back. If you only focus on attracting new customers, you may risk losing the ones you already have. Getting customers to purchase isn’t where the overall customer journey stops: you don’t just want a one-time customer; you want a repeat customer.

Instead, delegate time to focus on customers you already have by creating the best experiences for them. With so many products and companies out there, customers like feeling like they matter rather than just another sales number. To do this, brands can work to personalize the overall experience by addressing customers by their first names, remembering their preferences, and offering stellar customer support.

4. Digital Marketing Costs Too Much

With so many advertising options out there, it’s only natural to realize that costs add up. And they do. But the great part of digital marketing is that the cost of advertising on social media and Google is not only affordable but also flexible. To make sure your efforts are both effective and inexpensive, have a goal and strategy in place. Without one, you’ll end up spending money to advertise, hoping it’ll have the outcome you want it to.

5. Digital Marketing Produces Immediate Results

two woman looking at calculators with papers and notebooks around them

Digital marketing can be great for businesses, regardless of size. But many people expect results to appear immediately. The truth of the matter is that it’s not fast. On average, results take about six to 12 months before results start rolling in. And if you’re a B2B business (one that sells to other businesses), results take even longer. So, digital marketing can be a great help to your business. But it’s also important to recognize that it’ll take time before you start seeing the results you’re looking for.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.