PSPINC Official Company Blog

Your Website: The Look and Feel

Oct

17

The look and feel of a website tells you a lot about a company. If you visit a website with a bunch of text, low-resolution images, too many ads or pop-ups, what kind of impression does it give you? You might start to feel like the whole thing is spam, or low-budget – and all of that reflects back on the business. Your website is your first impression for most, so make it a good one.

First things first, image quality needs to be light, bright, clear and professional. If you are using your own photos, the subject should be back-lit. Watch for shadows or unnecessary things in the background of your pictures. Don’t use any pictures that come out grainy or pixelated.

Consider using stock images for free or for a small price. If you have specific things that need to be photographed, it might be worth hiring a professional photographer to do the job. It’s said ‘a picture is worth a thousand words,’ and if that’s true, well, depending on its quality, a picture can really sell something or turn people off.

Keep plenty of white space within your site. Don’t over-clutter with images or banner ads. Don’t have too much tiny text. If someone needs to put on readers to read your content, you’re doing it wrong. And finally, pick one or two easy-to-read fonts you can use throughout your site.

Just remember, keep it simple, keep it organized, and if at the end it feels like a site you would feel comfortable browsing, you’ve succeeded. Stay with us for a few more final tips next week.

#Blog #BusinessTips #ENnews #PSPinc #SmallBusiness #Technology #WebHosting #WebTools #Websites

Your Website: Smart Functionality

Oct

10

Whether you’re starting to design a website from scratch or considering improvements to what you have, think about websites you like to visit. What kind of website looks professional to you? What kind of website makes you feel comfortable and secure?

The first thing to consider is your domain. Is your URL address easy to remember? Is it easy to spell? Avoid a domain name with too many words and try to avoid hyphens altogether. A good rule of thumb to remember: if you tell someone to visit your domain and they can’t write it down, is it simple enough for them to recall from memory?

Keep your navigation menu as simple as possible. It looks cleaner, organized and professional. Remember to have contact information easily visible, but links to your blog, store hours or testimonials can be placed at the footer of your site.

Today, many people are searching and shopping on their devices, so it’s more critical than ever to have a mobile-responsive website design. This is where your website adapts to the screen size on which it’s viewed. Make sure all your links and forms are working in all versions of your site.

Finally, we recommend having an “About” section that tells a brief history and shares your company values or mission statement, so your customers can gain more trust in you by having a better understanding of who you are.

#Blog #BusinessTips #ENnews #PSPinc #SmallBusiness #Technology #WebHosting #WebTools #Websites

Web Mial Upgrade and Maintenance Announcement

Oct

7

Dear customers

Thank you very much for using PSPinc service.
We are always looking at improving our services to you.
As such, we will be conducting web mail server maintenance as per the below schedule.

* USA Pacific Daylight Time
-October 11 (Fri) 20:00-20:30

*Japan time
-October 12 (Sat) 12:00-12:30

* Details: Server redundant environment verification
* Purpose: Strengthen the support in case of server failure

You will not be able to access webmail sometimes during the maintenance, but you will not lose your emails.
If you have any question, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

お客様各位

平素よりPSPincのサービスをご利用いただき誠にありがとうございます。
当社では、お客様にご利用いただくサービスの環境改善を優先事項の一つとし、
これからも皆様に快適にご利用いただけるサービスの提供ができるよう努めてまいります。
つきましては、下記の日程でウェブメールサーバのメンテナンスを実施致します。
お客様にはご迷惑をおかけいたしますが、何卒ご了承くださいますようお願い申しあげます。

＊　アメリカ西海岸時間夏時間
　　- 10月11日 (金) 20:00−20:30
＊　日本時間
　　- 10月12日 (土)12:00-12:30
＊　実施内容：サーバ冗長環境整備
＊　目的：サーバ障害発生時の体制強化

この間、ウェブメールにアクセスできなくなる時間帯がありますが、メールが紛失することはございません。
ご不明な点がございましたら、425-957-0808、もしくは、support@pspinc.com まで日本語でお問い合わせ下さい。

#DomaiWebEmailHosting #Dreamersi #PacificSoftwarePublishing #blog #businesstips #ennews #pspinc #smallbusiness #technology #webhosting #webtools

DIY a Professional Website

Oct

3

In 2019 a professional website is easy to come by at just about any budget. Even if you don’t sell online and have no need for an e-commerce site, your brick and mortar store should still have an online presence – otherwise you may be selling yourself short. You may be missing out on exposure from potential customers who are searching online for a business like yours.

A website doesn’t have to be elaborate with many pages or functionalities. It can be a few simple pages with great imagery, information about your business, and contact information for how and where you can be reached.

Let’s say you own a small yoga studio. A website would serve as a place where people can learn about the different types of classes you offer with details about your schedule, rates, location, contact info, liability info, photos of your studio, info on what to wear or bring, and more. For people who find your website online, you’ve just answered a lot of questions for them before they ever stepped foot inside your building. Your website is your best opportunity for a great first impression.

At PSP, we have a smart program called Dreamersi, offering web and email hosting for just $250 a year. This plan includes:

- Free domain with hosting plan
- 1 Website
- 10 GB Web Space
- Free WebdeXpress Website Builder
- Easy WordPress Install
- Website Reporting
- SSL Certificate (add-on)
- Secure Hosting Environment
- 24/7 Monitoring
- 10 GB Email Space
- Unlimited Email Accounts
- Online Webmail
- Website & Email Backup
- Privacy Protection (add-on)

We’ve made it easy to get your website up and running. You can choose to build it yourself, or if you prefer help, let’s talk about customization options. We’re here to get your business noticed online. Follow along this month as we continue to give tips on designing a smart website for your small business.

#Blog #BusinessTips #ENnews #PSPinc #SmallBusiness #Technology #WebHosting #WebTools #Website

Best Domain + Web + Email Hosting

Sep

27

Your online presence starts here!
http://www.dreamersi.com

What sets Dreamersi apart from other hosting companies is our superior customer service. We offer 24/7 support to our clients, and you'll speak to a real person, not some automated machine.

Get your 20% Off Coupon here!

#blog #businesstips #dreamersi #ennews #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webhosting #webtools

Celebrate Diversity in the Workplace

Sep

26

image source: pixabay.com

Recently, PSP was named one of Washington State’s Largest Minority-Owned Companies by the Puget Sound Business Journal. Diversity in the workplace is something we value as a company, and something we also like to celebrate.

Here are some simple ways your office can celebrate diversity too:

A Bulletin Board. Set up a bulletin board in the break room or a main hallway and highlight employees with pictures and a short bio. You might also hang a world map and invite employees to pin their birthplace. Brag about the number of languages spoken in your office by advertising the count on the board.

Holidays. Acknowledge multicultural religious or holiday celebrations in your office by keeping them on your calendar and asking how employees (who take part) plan to celebrate. Be mindful and respectful of those days when scheduling meetings and allow employees flexibility if needed.

Staff Lunches. Host occasional lunches for your staff featuring foods from different cultures. Consider hosting a staff potluck and ask employees if they wish to bring a common or favorite dish from their country of origin. While indulging in a delicious lunch, you could also ask employees (make it optional, with advance warning) if they wish to share an aspect of their culture others may not know about.

Consulting. Consider hiring someone who is an expert in diversity training to help improve mutually-respectful communication throughout your office.

Survey. Send out an anonymous survey to your staff asking for their ideas too! You may be surprised at the response you get back, and bring in some new ideas. But most importantly, your employees might appreciate that you’re thinking of ways to celebrate diversity and appreciate their unique cultural differences.

#Blog #BusinessTips #CelebrateDiversity #Diversity #ENnews #Inclusion #MinorityOwnedBusiness #PSPinc #SmallBusiness #Technology

FREE CRM

Sep

24

Try our easy to use CRM software at no charge.
This is not a trial version. It is full functional system.

https://pilot.pspinc.com/

#PilotCRM #PacificSoftwarePublishingInc #PSPinc #FreeSoftware #SoftwareAsAService #SaaSCRM

#PilotCRM #blog #businesstips #dreamersi #ennews #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webhosting #webtools

PSPinc Among Top Minority-Owned Companies in WA State

Sep

19

image source: pixabay.com

PSP was recently ranked number 36 for Largest Minority-Owned Companies in Washington State by the Puget Sound Business Journal.

According to bizjournals.com, “To qualify for The List, companies must be headquartered in Washington and should be at least 51 percent minority owned. Companies must have recorded revenue of at least $500,000 in 2016 and operate as an independent, privately held corporation, proprietorship or partnership (not a subsidiary or division of another company).”

To be ranked among the top 100 and even within the top 50 companies in Washington is a high honor. Not only are we a majority minority-owned company, we are also proud of our diverse staff, clients and partnerships. We are largely staffed with employees from various cultural backgrounds as well as work for and alongside other minority-owned companies.

“We value diversity in our workplace and we're so happy to see so many other companies on the list too. We will do our best to rank better than 36th next year by delivering better products and services.” – PSP Founder and President, Kenichi Uchikura

To mark this achievement, we want to highlight some ways businesses can celebrate and recognize diversity in the workplace. Stay tuned for our next blog post with some simple ideas for your office.

#Blog #BusinessTips #CelebrateDiversity #Diversity #ENnews #Inclusion #MinorityOwnedBusiness #PSPinc #SmallBusiness #Technology

Here is how to review a page on Google.

Sep

13

Search Google by the Company Name.
On the Google result page, you see a company info on the right-hand side.

When you click on the "Reviews" ... above popup will appear.
Click on the "Write a Review" button.

You will be directed to the review page.
This is where you will write a review.

If you had a good experience with any company, people would like to hear about it by means of "Reviews". If you want to write a reviews, here is how you do it. Please check the process above.

If you walked like to know more about Google Review for you business, please contact us at info@pspinc.com
We are more than happy to explain what you would like to know about Reviews and Web Promotions.

#blog #businesstips #dreamersi #ennews #geomarketing #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webtools

Find out How your Website is Performing

Sep

12

image source: pixabay.com

Google Analytics is a good way to see how your website is performing. You can see how many people visited and how they behaved (did they exit right away vs. staying on the site to browse?) and even better, you can learn where they’re coming from, what language they speak, and other demographic information. You can also use Google Webmaster Tools to evaluate your web performance. Both are free tools provided by Google:

Analytics:
https://analytics.google.com/analytics/

Webmaster Tools:
https://www.google.com/webmasters/

Webmaster Tools require you to embed HTML into your site. This HTML file is provided once you setup your website on Google Webmaster Tools. You will need to have access to your web server via FTP and place it on the website root directory. Basically, Google needs to “crawl” your site to take advantage of this tool.

Google Webmaster Tools work great in conjunction with Analytics because Webmaster Tools can provide you more detailed information on how people are finding you. It can also point you to issues and problems with your site, such as any broken links or missing pages called “404 Not Found” errors.

The biggest advantage of using Google Webmaster Tools for business is seeing how customers find you online. It provides data on the number of ad impressions or page views generated from search engines. You can also see the click through rates (CTR) from Google to your site.

In short, Google Webmaster Tools gives you the data you need to analyze how people are finding you and what’s driving traffic to your website, while Google Analytics can give you the data on who the visitors are and how they behave once they arrive on your site.

This kind of knowledge is powerful for your business and we encourage taking advantage of these free tools.

#Analytics #Blog #BusinessTips #ENnews #Google #GoogleAnalytics #GoogleWebmasterTools #PSPinc #SmallBusiness #Technology