PSPINC Official Company Blog

Benefits of Business Blogging

Jul

A blog is defined by Wikipedia as a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries.

So we know what a blog is, but now the question is - why should you as a business owner blog? There is more than one reason that your business should have a blog. So let's talk about the benefits of business blogging (I love alliteration)!

Make a personal connection with your customers

We are all looking for that edge that sets us apart from our competitors. One thing that we absolutely value at PSPINC is the personal customer support we offer. If you talk with one of our support technicians you will learn their name and be able to contact them easily again in the future.

Blogging is another way to establish that connection. It allows the author to speak in an informal manner to their customers and create a relationship of sorts. If a customer follows your blog, they may be more likely to call and request the blogger by name. Think of it as a way of laying the foundation for future lead generation and sales.

Good for search engine optimization

We’ve talked a lot about search engine optimization in the past because it is so important to get your website seen. Blogging has the potential to be a big part of that for a number of reasons.

Provides fresh content on your website which tells search engines that your site is actively being updated. This encourages search engines to crawl your website more frequently.

Blogging allows you to use keywords that your customers are likely to search to find your website. The more those keywords are organically found on your website through blog content, the more likely it is that a search engine will serve your site to your customers.

Allows you to reach a specific audience with each post. At PSPINC we offer numerous different types of services, from web design to web and mobile application development to technical support. Often each service caters to different types of customers. The keywords one type of customer uses in search engines to find you may be different from another. Blogging allows you to fill the gaps and cast the widest net possible.

An avenue for showcasing your company culture and news

When a customer is deciding whether or not to do business with you, or a potential job candidate is trying to determine if your company is the right fit, the company blog lets them know what you are all about. It’s an invaluable tool to share company culture, latest news, as well as brag a bit about your many accomplishments!

Those are just a few of the many benefits of business blogging. There are many blogging platforms out there that make it really easy to get started. We even have our own platform called Bloguru. Bloguru is totally ad-free, can be embedded on your website, and presents your content to Bloguru’s loyal and established user base to get extra eyes on your content. In fact, the blog you are reading right now was published to Bloguru. Did we mention it is totally free to sign up?

If you have any questions on blogging or need help getting started, please contact us by phone at 1-800-232-3989, by email at contact@pspinc.com, or by our online contact form.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #bloguru #businessblog #customers #pspinc #seo #smallbusiness #techsupport #webdesign #webdevelopment

PSPINC What's New Newsletter Vol.59 "So you posted a blog, now what"

Apr

Vol. 59

There are times when blogging is a stand-alone activity. However, when you use blogging as part of your marketing efforts, the goal is to distribute information and direct customers to your website. Which is just like many other social media platforms such as Facebook, LinkedIn, Twitter, YouTube, etc. Induction may be a difficult word to understand, but it simply means that the goal is to get people to come to your website, online store page, etc.

The content you write for your blog must make the readers of that blog want to know more information. Even if you write an interesting blog, it is meaningless if the website it leads to is not interesting. Think of blogs and social media as the entrance, the front door, to your website.

Once your blog is complete and you are writing regularly, make sure that your home page has a good amount of complete content. The best way to check is to see how long the visitors stay on your website. It is important to make sure that the customers who have come to your website do not leave immediately.

After blogs and social media, the next step is the website. These are the customers who have come all this way, so it is important to think about what they are looking for and whether or not you can provide it on your website.

Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#blog #marketing #newsletter #pspinc

PSPinc What's New Newsletter Vol.58 "How blogging regularly can help your website"

Apr

Vol. 58

Pacific Software Publishing, Inc. has been running an ad-free blog site (https://bloguru.com) for free since 2004. The content posted on this site often appears at the top of Google search results. The reason for this is that it is an ad-free platform. Also, because so many users write regularly, the site is often crawled by search engines.

Blogs are sometimes used for business purposes, but many posts are often written by managers and business owners who write about their normal lives. At first glance, the content may seem unrelated to business, but in many cases, when you start a business, you want to know more about the other person. Not to mention that being a blogger allows you to see a part of their normal life, which creates a sense of familiarity.

We believe that ad-free blogging is the most suitable platform to introduce yourself as such. It also features an RSS function (a feature that displays the latest information on your website), automatic posting to Twitter, and a Facebook share option.

At first glance, blogs may seem irrelevant to business, but with Bloguru, you can introduce yourself as part of your business. If you are interested, please register and use it.

Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#blog #blogger #bloguru #newsletter #pspinc

Opinion Stand Text Message Feedback

Mar

Vol.2

We developed the Opinion Stand as a way for business owners to determine what their customers think of their company and to gather contact information for marketing purposes. What sets Opinion Stand apart from traditional paper and online surveys is the ease-of-use and minimum required customer commitment to get true business insight. Meaning your customers will not have to invest a large amount of time to provide data critical to your business growth.

Opinion Stand Papyrus is a versatile application that puts the power of the Opinion Stand into your customer’s hands. You can print flyers, menus, table tents, and receipts with QR codes they can scan with their smartphones. From there they can do all of the Opinion Stand operations in the palm of their hands.

Previously users would need to scan a QR code to gain access to the Opinion Stand on their mobile device. Which is a fantastic and simple feature. Though if you were unfamiliar with QR code technology, it involves educating yourself a bit on it.

Since we are so focused on making this the absolute simplest and quickest way of gathering feedback from your customers, we are always thinking of new features to lean into that mindset.

With that in mind we just released the text message feature!

The vast majority of smartphone owners know how to send text messages, even if you are unfamiliar with QR codes. With Opinion Stand Papyrus you can now define a unique text code for each of your Stands. Simply add the text message code and the phone number to your print collateral and you are set! Customers can now text the code and instantly receive a reply with a link to the Opinion Stand.

Does this type of tool sound useful to your business? If so, please don’ hesitate to contact us. We would love the opportunity to learn more about your business and see if Opinion Stand is the right fit for you.

Website: https://www.opinionstand.com
Email: info@opinionstand.com
Telephone: 1-800-232-3989 or 1-425-957-0808

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.

We are coming to the Restaurant Leadership Conference!

Hello there, this is Mayumi Nakamura, Director of Business Development here at PSPinc. You may have heard through our newsletters and social media channels that we will be attending the Restaurant Leadership Conference this year. I wanted to provide you with a bit more information regarding our involvement in the conference.

The Restaurant Leadership Conference will be held between March 22nd - 25th in Phoenix, AZ. It is an event where restaurant leaders will gather to learn about the trends in the industry.

I will be in attendance to showcase our Opinion Stands throughout the venue so these leaders will get a chance to provide their opinions on the conference itself. And obviously we will be showing off our latest features such as “text-to-give-feedback” and our latest stats enhancements during the Market Place exhibitions.

If you are planning to attend this show, please let us know. We would be delighted to meet you in person in Phoenix!

Mayumi Nakamura
Director of Business Development
Pacific Software Publishing, Inc.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#Blog #PSPinc #PSPincWhatsNewNewsletter

Newsletter Changes Coming Soon

Mar

Vol. 1

Hello, this is Ken Uchikura from Pacific Software Publishing, Inc. We are combining our What’s New and blog-driven company newsletters into one. Each week with the all-new PSPinc What’s New newsletter, we will continue to keep you up-to-date on what we are doing and promise to keep it informative and entertaining.

Speaking of entertaining, we are stating to gear up for the annual PSP Children’s Foundation Charity Golf Tournament. The tournament will take place at Aldarra Golf Club on August 10th, 2020 and is to support the University of Washington Foster School of Business by providing scholarships to deserving students.

If you are interested in reserving a spot to play or want to know about sponsorship opportunities available please email me or visit the PSPCF website .

I hope you continue to use this newsletter as way to get to know myself, our employees, and PSPinc. As always if you have any suggestions, questions or comments I would love to hear from you.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.

#Blog #Newsletter #PSPinc

Why your Business Needs a Help Desk

Feb

image source: pilot.pspinc.com

The point of Help Desk software is to help you provide better customer service more efficiently.

You can have wonderful, friendly and knowledgeable customer service representatives, but if they don’t know the first thing about a customer’s history of issues, calls or emails, you’re still going to run into unsatisfied, unhappy customers. In this day of social media, reviews and connectivity, you need to make sure your customers are spreading great feedback about your customer service, not the opposite.

How would you feel as a customer calling or emailing to follow up on an issue that wasn’t resolved, only to get a response from someone new who needs the whole background story again?

Help Desk eliminates this problem and PSP has the software to help you keep track and manage customer questions and issues efficiently. PSP Pilot acts a communal inbox for all your customer inquiries. This way your customer service representatives can easily access customer communication and quickly track and view all correspondence.

With PSP Pilot, there are no lost tickets or ghosted conversations – each employee with the proper credentials has access to a client page with the client's history.

Find out more about PSP Pilot Help Desk and how easy it is to sign up: https://pilot.pspinc.com/helpdesk

#Blog #BusinessTips #CRM #ENnews #HelpDesk #PSPinc #SmallBusiness #Software #Technology

Opinion Stand Now Supports Text Message Feedback

Feb

A table tent and delivery flyer featuring the new Opinion Stand text message feature.

The Opinion Stand is a great way to get valuable feedback from your customers on your business. It also allows you, as a business owner, to have a direct line of communication with your customers when they send you their contact information.

Opinion Stand Papyrus is a versatile application that puts the power of the Opinion Stand into your customer’s hands. You can print flyers, menus, table tents, and receipts with instructions on how they can use the Opinion Stand with their smartphone.

We are focused on providing your customers with the absolute simplest and quickest way of letting you know how well your business is performing. With Papyrus, that just got a whole lot simpler. Previously users would need to scan a QR code to gain access to the Opinion Stand on their mobile device. Which is a fantastic and simple feature. Though if you were unfamiliar with QR code technology, it involves educating yourself a bit on it.

We are happy to announce the release of the text message feature!

Almost everyone knows how to send text messages these days, so this feature will help reach audiences of all backgrounds. With Opinion Stand Papyrus you can now define a unique text message code for each of your Stands. Simply add the text message code and the pre-defined phone number to your print collateral and you are set! Customers can now text the code and instantly receive a reply with a link to the Opinion Stand. Customer feedback just got even easier.

Have questions or want to learn more?

Visit OpinionStand.com or call us toll-free 1-800-232-3989 and our team will be there to answer any questions you have. We would love the opportunity to learn more about your business and see if Opinion Stand is the right fit for you.

You can also find us on the road!

This year we will be at the Restaurant Leadership Conference in Phoenix, AZ from March 22nd - 25th. We are excited to show restaurant owners and executives how powerful the Opinion Stand is for gathering feedback, collecting contact information and engaging with their customers. If you are a restaurant owner, we hope to see you there!

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#Blog #CustomerFeedback #CustomerReviews #OpinionStand #Technology

FREE CRM Software for your Small Business

Feb

image source: pilot.pspinc.com

There’s no doubt about it: If you have customers, you should have a program for Customer Relationship Management (CRM).

To grow and scale, every company needs a process in place by which employees can follow. Good customer service, communication, and standardized internal processes will strengthen your business reputation and help you grow. These are all things that can be managed by a CRM.

PSP offers a service called PSP Pilot, which is a CRM software that automates and captures your customer data and tracks all communication. Our program eliminates the need for manual tracking in spreadsheets or files. It eliminates the need for a singular person to manage those files. And it eliminates the possibility of customer information getting lost or mismanaged.

Our cloud-based system is easily accessible to whomever is granted the right to view the data. We also offer premium add-ons such as tracking customer feedback and satisfaction.

Furthermore, this service is FREE to companies with less than 20 employees! Check out all the great features you can get with PSP Pilot and see how easy it is to sign up: https://pilot.pspinc.com/

#Blog #BusinessTips #CRM #CustomerRelationshipManagement #ENnews #PSPinc #SmallBusiness #Software #Technology

Our Founder / CEO has returned from Japan!

Feb

After being out of the country for a couple of weeks our Founder/CEO Kenichi Uchikura has returned from his business trip. One of the real treats is when he returns with... treats for the staff!

Happy Monday everyone!

#Blog #BusinessTrips #ENnews #PSPinc #SmallBusiness #Technology #Treats

Website Etiquette your Business Needs to Know

Feb

image source: pixabay.com

Last week we talked about the importance of having a company privacy policy visible to customers on your website. Today let’s discuss more etiquette to consider when it comes to your website:

1) Is your contact information easy for customers to find?

If you don’t have a customer service or info email on your homepage, have an online form for customers to fill out. It’s actually better to not list your email address on your homepage as spammers tend to grab those.

2) Does your website load quickly?

Do not load your website with too many images or videos. It won’t matter how pretty those images are if your website loads slowly, because people will not wait to see it. We are impatient beings and you can expect your bounce rate to skyrocket. Have a good balance of content and visual appeal without overdoing large files that slow down your load time.

3) Is it easy to navigate through the site?

Be kind to your visitors and make sure your navigation is easy to follow. You may know your business well but your visitors don’t, so be thoughtful when organizing your layout and navigation. It may be worth asking for some feedback from new customers to see how easy it was for them to navigate your site. Again, people have little tolerance and patience for getting lost online.

4) Have you tested your site?

The simplest way to make sure your website is user friendly is to test it with a focus group. Sometimes we’re “too close” to the product to understand how others experience it. Consider asking some outsiders (friends, family, business associates) to check your site and provide feedback so you can update accordingly.

If you would like a professional analysis of your website, contact us at PSPinc. We can do a free evaluation and give you some pointers for improvement. Contact us toll free at 1-800-232-3989.

#Blog #BusinessTips #ENnews #PSPinc #SmallBusiness #Technology #WebDevelopment #Website #WebsiteTips