PSPINC Official Company Blog

Print or Send Last-Minute Gift Cards

Dec

5

image source: pexels.com

Tis the season of giving, but sometimes shipping deadlines get in the way. If you’re in a time crunch to give gifts to friends and family, you’re still in luck. We tech-forward elves at PSP have created a list of great gifts you can easily download and print. That’s right, you don’t even have to leave your house – and who wants to brave the crowd of last-minute shoppers anyway? Not us.

Here’s a pro tip: You can still wrap a printed piece of paper in a bag or even a box. It’s a great way to put some more thought into your gift. After all, what’s represented on a small piece of paper is still a great big gift someone’s going to love. If you’re not going to see your gift recipient in person, pick a gift card you can email direct to their inbox!

The Gift of Entertainment

For the movie enthusiast who needs to see new releases on the big screen, give the gift of Fandango. If your recipient prefers a night in, Netflix might be a better choice. And for the gamer in your life, an Xbox (or other console) gift card might be the perfect fit.

The Gift of Transportation

Especially this time of year with holiday parties, merry celebrations and forthcoming New Year’s Eve gatherings, which often involve drinking, give the gift of convenience and safety with an Uber or Lyft gift card.

The Gift of Travel

Give the gift of adventure and travel, but let your recipient pick the destination and accommodations with a gift card from Airbnb.

The Gift of Dinner Delivery

This time of year there is so much cooking and entertaining to be done. Give your recipient a break from it all with a gift card from Postmates, dinner or grocery delivery in most major cities.

The Gift of Something Artisan

You can’t send your recipient something handmade in time for Christmas, but you can send them a gift card to pick out something handmade on their own time. Etsy is an online mega mall of artisan retailers from all over the world. There is something for everyone.

Since we’re on the topic of ‘click and send,’ PSP offers professional email marketing complete with analytics and templates so your company’s email blast can be sent in a matter of minutes! Check out NewsMAIL for your e-marketing needs, and start by sending a holiday greeting or a special discount exclusively for your email subscribers.

#Blog #BusinessTips #Christmas #Christmas2019 #ENnews #GiftCards #Holidays #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #eMarketing

10 Dos and Don’ts for your Company Newsletter

Aug

29

image source: newsmail.com

We discussed the ease in which you can create a newsletter using NewsMail templates in our last blog post, but why do you need to send a newsletter in the first place?

Newsletters are a critical line of communication with your existing or potential customer base. You want to maintain that relationship with your customers and feed them new information about your company as it comes in. Let’s look at some Dos and Don’ts for your company newsletter:

1) Do make a schedule. Decide whether to send your newsletter weekly, monthly or quarterly depending on your company goals.

2) Don’t send a newsletter every week simply because you want to get in front of people more often. If you’re not telling them anything new and important, expect a lot of ‘unsubscribes’ to follow.

3) Do share: promotions, company news, new products or services, holiday greetings, customer surveys and feedback, instructional content or videos (how-tos), customer testimonials, cause marketing efforts (community giving), employee spotlights and more.

4) Don’t share all of those things in one email! Spread it out. Keep the content to a minimum, featuring just two to three things, so as not to overwhelm the reader.

5) Do provide your contact information: phone, email, web forms and social media sites.

6) Don’t send your newsletter without having a fresh set of eyes review it for content or grammatical errors.

7) Do cross-promote your blog and social media sites. Informative blog articles can boost your website’s SEO, and as a bonus, they make for great newsletter content. Once you’ve sent out your newsletter, you can deconstruct the newsletter, using its content for social media posts, expanding your reach to existing and potential customers. See how they all work together?

8) Don’t be shy about testing out different subject lines. See what works and what doesn’t to get a better open rate. Same goes for when to send – do people tend to open your newsletter more when you send in the morning versus the afternoon; early in the week or later in the week?

9) Do look at the analytics to see what people are clicking on to get an idea of what topics your customers find interesting.

10) DO contact us at PSP to help you get started using NewsMail, and let’s get your newsletter off the ground!

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools

How to Send a Newsletter with NewsMail

Aug

27

image source: newsmail.com

It couldn’t be easier to create a professional newsletter, create email marketing campaigns, broadcast, and track emails using NewsMail. Create unlimited mailing lists to target the exact audience you want to reach. Get detailed reports and statistics for monitoring your email campaigns’ effectiveness. And choose from HTML, text, or professionally-designed themes to get you started!

1. Once you’re logged into NewsMail, click on the “Mail Admin” tab and choose “Compose Mail.”

2. On the next screen chose between three email formats. We recommend “Theme Email.”

3. After choosing “Theme Email” you’ll have the option to choose between 6 different categories.

4. Click on one of the templates from the list and then click “Select Theme.”

5. Now, choose a mailing list from your lists.

6. At the bottom, fill in the mailing information including your reply to email and subject line. This is also where you can add attachments. Click Next.

7. From here, you will be able to customize your newsletter with text and images. Use the edit buttons under each section to add text, rearrange sections, and add sections.

8. Once you’re happy with your newsletter, click broadcast in the top-right corner. You can either send it immediately or you can schedule your newsletter for a future date. You will also have the ability to save your newsletter before sending.

Congratulations, you’ve just sent your first newsletter! Remember to log back into your NewsMail account and check the logs for open rates and click through rates.

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools