PSPINC Official Company Blog

Making Sense of Google AdSense and AdWords

Sep

5

Sometimes we “techies” choose names for our products and services that don’t make a lot of sense and often warrants further explanation. When you first see a service like Google AdWords or Google AdSense, we don’t blame if you if you’re puzzled, and we’re here to help make AdSense make more sense to you.

Let’s cover some basics. Google makes money by selling ads on a pay-per-click (PPC) basis, which has become the industry standard for online advertising. Via Google AdWords, A business can create an ad which gets displayed on Google. If a user clicks on that ad during a search, Google charges the business an agreed upon price for that click.

PPC ads are available in different forms: text ads and display ads.

Text ads show up on Google search results based on the keywords and phrases you choose. They are marked “Ad” if you take a closer look and they tend to show up before the organic results.

Display ads can show up on other websites based on your searches browsing history. For example, if you have shopped cars online, Google might display an ad for cars while you browse the morning news on your regular news site. That’s because your news website has contracted with Google to display these ads via a platform called Google AdSense. In return, they will receive payments from Google based on the PPC performance of the display ads.

In short, AdWords is for businesses seeking to advertise. AdSense is for websites or blog owners seeking to monetize their space by allowing AdWords ads to appear next to their content.

#AdSense #AdWords #Blog #BusinessTips #ENnews #Google #PSPinc #PayPerClick #SmallBusiness #Technology

10 Dos and Don’ts for your Company Newsletter

Aug

29

image source: newsmail.com

We discussed the ease in which you can create a newsletter using NewsMail templates in our last blog post, but why do you need to send a newsletter in the first place?

Newsletters are a critical line of communication with your existing or potential customer base. You want to maintain that relationship with your customers and feed them new information about your company as it comes in. Let’s look at some Dos and Don’ts for your company newsletter:

1) Do make a schedule. Decide whether to send your newsletter weekly, monthly or quarterly depending on your company goals.

2) Don’t send a newsletter every week simply because you want to get in front of people more often. If you’re not telling them anything new and important, expect a lot of ‘unsubscribes’ to follow.

3) Do share: promotions, company news, new products or services, holiday greetings, customer surveys and feedback, instructional content or videos (how-tos), customer testimonials, cause marketing efforts (community giving), employee spotlights and more.

4) Don’t share all of those things in one email! Spread it out. Keep the content to a minimum, featuring just two to three things, so as not to overwhelm the reader.

5) Do provide your contact information: phone, email, web forms and social media sites.

6) Don’t send your newsletter without having a fresh set of eyes review it for content or grammatical errors.

7) Do cross-promote your blog and social media sites. Informative blog articles can boost your website’s SEO, and as a bonus, they make for great newsletter content. Once you’ve sent out your newsletter, you can deconstruct the newsletter, using its content for social media posts, expanding your reach to existing and potential customers. See how they all work together?

8) Don’t be shy about testing out different subject lines. See what works and what doesn’t to get a better open rate. Same goes for when to send – do people tend to open your newsletter more when you send in the morning versus the afternoon; early in the week or later in the week?

9) Do look at the analytics to see what people are clicking on to get an idea of what topics your customers find interesting.

10) DO contact us at PSP to help you get started using NewsMail, and let’s get your newsletter off the ground!

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools

How to Send a Newsletter with NewsMail

Aug

27

image source: newsmail.com

It couldn’t be easier to create a professional newsletter, create email marketing campaigns, broadcast, and track emails using NewsMail. Create unlimited mailing lists to target the exact audience you want to reach. Get detailed reports and statistics for monitoring your email campaigns’ effectiveness. And choose from HTML, text, or professionally-designed themes to get you started!

1. Once you’re logged into NewsMail, click on the “Mail Admin” tab and choose “Compose Mail.”

2. On the next screen chose between three email formats. We recommend “Theme Email.”

3. After choosing “Theme Email” you’ll have the option to choose between 6 different categories.

4. Click on one of the templates from the list and then click “Select Theme.”

5. Now, choose a mailing list from your lists.

6. At the bottom, fill in the mailing information including your reply to email and subject line. This is also where you can add attachments. Click Next.

7. From here, you will be able to customize your newsletter with text and images. Use the edit buttons under each section to add text, rearrange sections, and add sections.

8. Once you’re happy with your newsletter, click broadcast in the top-right corner. You can either send it immediately or you can schedule your newsletter for a future date. You will also have the ability to save your newsletter before sending.

Congratulations, you’ve just sent your first newsletter! Remember to log back into your NewsMail account and check the logs for open rates and click through rates.

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools

How to Create and Schedule a Post on Hootsuite

Aug

22

image source: pixabay.com

Once you’ve created and setup your Hootsuite account with all your social channels you’ll be able to start creating and scheduling posts for your social media channels. To get started follow our steps below…

1. From your Hootsuite dashboard click on the “New Post” button located in the top-right corner.

2. Click on the drop-down menu labeled “Select social networks…” to choose which social media accounts you want to publish to.

3. After you chosen which accounts to post to, enter you text in the text box located below.

4. Add mentions using the @ symbol followed by the username or page name.

5. Add emojis by clicking on the smile icon in the bottom left corner.

6. Copy and paste any links you want to add into the text box. At the bottom of the text box you’ll see an option for shortening any links using Ow.ly.

7. Add images to your post by both dragging and dropping them or by clicking on “Open Media Library” to search for free images or gifs.

8. Add videos to your post by dragging and dropping them into the drag & drop area.

9. Add your location with Geo-tag.

10. In the bottom-right corner you can either post immediately or you can schedule for later by choosing a time and date in the future.

#Blog #BusinessTips #ENnews #Hootsuite #PSPinc #SNS #SmallBusiness #SocialMedia #Technology #WebTools

What is Hootsuite and Should you Use It?

Aug

20

image source: pixabay.com

Whether you’re on social media for personal or business reasons, it can be a lot of work managing multiple profiles across different social media platforms. Just trying to manage all of your accounts can become a full-time job. Simplifying this process through Hootsuite can be a huge help – and can save you lots of time.

So what is Hootsuite?

Hootsuite is a social media management tool that allows users to log into a single dashboard, which is connected to multiple social media accounts. Users can create and schedule posts for their Facebook, Instagram, Twitter, LinkedIn accounts and more. With this tool you’ll be able to post the same content across multiple accounts, schedule posts for the future, and post to each social media account separately.

What are the features of Hootsuite?

• Manage Multiple Social Media Accounts
• Directly Post To Individual Accounts
• Schedule Posts
• Messaging
• Organize Assignments With Your Team
• Analytics For Each Account

You should use Hootsuite if you…

• Manage multiple social media accounts – Hootsuite is a great tool for managing all your social accounts from one dashboard.

• Work with a team to manage multiple accounts – if you work with multiple team members to manage accounts, Hootsuite can help assign tasks and keep everyone on the same page.

• Use Twitter to manage customer service - if your company is using Twitter to manage your customer service questions and concerns, Hootsuite is a great way to get everything under control.

• Cross platform management – if your team uses different platforms like Windows, IOS, or Linux.

• Combined social media reports – get one report that has all your social media account analytics.

#Blog #BusinessTips #ENnews #Facebook #Hootsuite #Instagram #Linkedin #PSPinc #SNS #SmallBusiness #SocialMedia #Technology #Twitter

How IP Targeting Works

Aug

15

image source: pixabay.com

By now, most of us realize we are the targets of geomarketing ads. When we search for something on our phones, or visit a website, you can bet you’ll see an ad for it (or something like it) the next time you log into Facebook or another social platform.

In all digitally-generated ads, businesses have an opportunity to target not only the type of users they want but also the regions they’re in. Choosing the right region and market will help you be more effective in bringing the right audience to you.

When creating digital ads, you can pinpoint the country, region, or city in which your ad will be shown. If you are techy, you might understand IP targeting (targeting an IP address) which is another way to target a specific customer base. Although it’s not quite the same as geomarketing, it targets the connectivity of people, so for example, you may have the same IP address for a mother and a daughter, or a friend who is connected at the same household.

An IP address remains in your device history and through IP targeting it may be used to remind you about a service or store you visited. For example, a car dealer may know you’ve been to their service department from IP targeting and therefore get an ad in front of you for the newest model of your car. You might see these types of paid ads in Google when you’re doing a search or on Facebook.

Regardless of your budget, you could take advantage of these features and spend your money more wisely. If you have questions about how to get started, contact us at PSP and we can guide your targeted marketing efforts.

#Blog #BusinessTips #ENnews #GeoMarketing #IPAddress #IPTargeting #LocalAds #PSPinc #SmallBusiness #Technology

Local SEO is Key in Geomarketing

Aug

13

image source: pixabay.com

We’ve been discussing how geomarketing and local SEO are critical to a company’s online success. Let’s review the key components of local SEO so you can strengthen your geomarketing efforts.

Local SEO is a way to optimize your online presence in a specific location (or multiple areas). There are a few critical components in local SEO:

Business Location

Your business loses credibility when location information isn’t obvious online. Everyone is cautious of fake sites these days; location information legitimizes your business. Search engines also try to provide end users more relevant information, therefore not having your business address or location weakens your online presence in search results. Search engines will look at who you are and where you are to provide accurate local search results to users. So be sure you list your address and the locations you serve within your web content.

Google My Business

One of the most important tools for local SEO is Google My Business. Those who have not yet claimed your business on Google, you really need to take immediate action and do so. Same is true for Yahoo or Bing if you care for them as well. Claiming your business is easy, just go to https://www.google.com/business/ and follow instructions on the screen.

For Geomarketing purposes, it’s important to make sure your business address is claimed and confirmed via a postcard with Google. Google does not like fake claims to business, therefore they use good old-fashioned means to verify your address by sending you a postcard with a code.

Other benefits include the ability to get customer reviews and get a pin on Google maps.

Citations

Aside from search engines, be sure to check any relevant business listings on Yelp and Facebook. You really need to be on top of these popular sites because you want to make sure your information is consistent and accurate across platforms (checking your hours and contact info too). If you don’t claim your business, you leave it open for someone else to hijack your business online.

Remember, search engines are trying to provide relevant information to end users. If you are not in control of your information online, you will lose the chance to earn that local publicity and the leads it could bring in.

#Blog #BusinessTips #ENnews #GeoMarketing #Google #LocalSEO #PSPinc #SmallBusiness #Technology

Tune up your Geomarketing Campaigns

Aug

8

image source: pexels.com

Geomarketing is a powerful tool where we business owners can use people’s smartphone location information to our advertising advantage. There are over 250 million smartphone users in the U.S., which means about 3 out of 4 people has a smartphone. It’s not too far off to state that just about everyone except babies and small kids have a device of their own!

Not everyone has location information enabled on their device, but it’s safe to say enough of us have it turned on. Many large SNS and online services capture this location information and we, as small business owners, can take advantage of such knowledge in order to be more effective and efficient in our efforts to reach our targeted audience.

Google likes to show “relevant” information by providing local search information near you. This means you have a better chance to get engaged with potential customers near you. In general, customers are more likely to choose companies near them. Which means if your business doesn’t have a local presence on the search engines, you’re missing a huge marketing opportunity.

But you must make sure your web content is also optimized for local marketing. What does that mean?

First, you need to make sure you insert local keywords into your content, such as cities and states. If you’re outside of a city limit, you really need to put some effort into using location names and service area zip code information within your content. Content is king but you have to add in keywords naturally. Overdoing it will make your content feel like a scam to both visitors of your site and search engine crawlers.

Consider creating a web page optimized for a specific city or area so people land on information that’s relevant to them. Or consider paid ad campaigns targeting people in a specific city, town or zip code. By limiting the areas in which you advertise online, you can control your campaign cost at the same time. You can use your geotargeted landing page in your paid ads to get better conversions.

There are many ways to use geomarketing for your business but have a goal in mind and a tracking method in place such as Google Analytics. There is more than one way to find success online, but it takes time and effort to tune up your campaigns.

#Blog #BusinessTips #ENnews #GeoMarketing #Google #LocalSEO #PSPinc #SmallBusiness #Technology

What is Geomarketing?

Aug

6

image source: pexels.com

“Geomarketing” is a relatively new term combining two words: geography and marketing. It’s the practice of using geographic location information in our marketing activities. With today’s technology, even companies that lack the large marketing budgets can find ways to access demographic information about their customers, allowing them to really target a specific audience when it comes to marketing.

Defining what “geo” means as it pertains to technology can help you understand the opportunities and limitations of geomarketing, so let’s dig deeper.

The word “geo” means “relating to the earth,” and when it comes to technology, “geo” means any form of location intelligence. For example, when your cell phone tracks your location to the point it knows what store you’re at, what map location you’re looking for, or it can reference the location tags in your social media posts.

The opposite end of geotargeting is geofencing, which acts as a boundary of sorts and limits the geographical area in which you can advertise. Companies that use geotargeting tools can really pinpoint the potential customers in their target area, helping them advertise more efficiently and effectively.

We will cover some examples in the following articles so you can take advantage of today’s geomarketing technology to better advertise your business online.

#Blog #BusinessTips #ENnews #GeoFencing #GeoMarketing #Google #LocalSEO #PSPinc #SmallBusiness #Technology

How to Backup Emails in Mozilla Thunderbird

Aug

1

image source: thunderbird.net

First, you’ll need to add on the Import and Export mail feature to Thunderbird.

1. Open your Thunderbird desktop app.
2. Click the drop-down menu in the top-right corner.
3. Find and select the “Add-ons” button from the right menu.
4. Click “Get Add-ons.”
5. In the search bar, type in “ImportExportTools.”
6. Add the “ImportExportTools” to Thunderbird.
7. When prompted, click the Install Now button
8. From the upper-right corner, select the “Restart Now” button.

Now, we can export your emails.

1. Open your Thunderbird desktop app and select the email folder you want to back up.
2. Right-click on the folder and select “ImportExportTools.”
3. Select Export all messages in the folder from the drop down menu.
4. Select a file type to save your emails. We suggest EML format or HTML.
5. Select a folder to save your emails to.

#Blog #BusinessTips #ENnews #Email #EmailBackup #Mozilla #MozillaThunderbird #PSPinc #SmallBusiness #Technology