Whether it's called branding or logo design, the important goals are to differentiate from your competitors (be unique), reflect the company's character, and the logo to have timeless quality, Logo/Brand is a first impression to the outside world. And design has the ability to bring potential clients and business. So, having a good logo/brand is important to success.
With enough money, I believe anyone can promote any company to anyone.
The design does play a role, however I do not think it is that important. What is important is the quality of products and services the company provide.
Posted at 2010-02-22 16:13
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Posted at 2010-02-23 18:30
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Posted at 2010-02-23 20:18
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