Over 124 million people watched the U.S. presidential debate on YouTube last November in comparison to only 63 million viewers on TV. YouTube enabled people around the World to watch that historic debate.
While there are many ad-free video streaming services like Netflix and HBO, they require you to pay for the membership. YouTube does not require a paid subscription, but you will have to watch some commercial clips. People who have “channels” on YouTube (think web television station) make money by signing up for Google AdSense, a program that allows them to sell ad space on their site.
Quite a few people make money from this program. Some of the ads on AdSense sites are video ads. On YouTube, you’ve probably watched a short commercial clip before your intended video plays, as an example. Some research suggests the video ad market has become a $5 billion industry, and video streaming now accounts for 2/3 of our internet traffic.
Video messages can be very powerful if done right. Much of the younger generation does not tolerate long video ads - they are more likely to focus in on shorter clips, probably 15 seconds or less. So, if you have the right message in a short video ad, your message will come through loud and clear.
You can hire someone to create professional video ads, or if you’re savvy enough with your phone, you can record your own video ad. Whatever the means you choose to get your message out there, make sure it is consistent with what your brand represents.
In AdWords, Google charges you a cost-per-view (CPV) bid price for video ads. Then Google rates your ad’s “quality score,” how relevant your ad is to its intended audience, to figure out the “ad rank.” Your ad rank is how often your ad will show next to your competitor ads. Sounds complicated, right? Basically, it’s Google’s algorithm which determines the most quality, relevant ads that will get viewed or clicked on the most.
If you aren’t ready to commit to paid video ads, you can take baby steps into video marketing by making short video clips for your Facebook page, recording short Live feed videos, or uploading clips to YouTube. That’s a good way to get a feel for what kind of videos attract more attention than others. After all, even if you win a good video ad spot on Google AdWords, if your video is not appealing to the masses, your money is wasted.