One obvious place for you to get the word out is thru social media. If you post interesting and intriguing information about it, people will share and spread the word about your mobile app. Of course, don’t forget to include a link to your app right on your website homepage. It has to be easy for people to download if you want them to install it. Linking to your apps from your website or social media will encourage users to try it out. Sometimes a banner on your Facebook or homepage will remind them about your apps.
Make the benefit of your mobile app clear to customers. Be sure to state your reasons for developing the app and how it can make life easier for your them. If your app is worth trying, people will usually try it out as long as it's free. Some basic apps are free to everyone but may require a fee or subscription to unlock all the features once it’s downloaded. You might be able to use this to your benefit, allowing potential customers to download the app and try you out or see what you have to offer before they commit to the full version of your app (or commit to becoming a customer).
Offer people a special discount or promote an incentive campaign. Depending on your business, you might want to consider giving an extra incentive for downloading your mobile app. This will encourage users to take the extra step to download your app. But remember, ultimately your app needs to be helpful and beneficial to the user in order to entice user downloads.
Obviously your App Store Optimization (ASO) could bring some traffic to your app if you have the right keywords and the product/service users are looking for, but you the bottom line is you will still need to take advantage of all the media and marketing you have in your power to bring attention to your company’s new mobile app.