First things first: What is the difference between VR and AR? Because they are not the same.
VR is within a closed screen that simulates a new environment, and it brings new experiences outside of the viewer’s reality within view. Virtual Reality happens with some sort of viewer you wear; a headset.
AR happens in the real world in front of you. It combines the real world with digital information; it enhances your reality. It’s often referred to as a layer of information over what you’re seeing in front of you. For example, an app that takes a picture of your living room, and let’s you digitally place a couch in the room so you can see how it looks and fits before purchasing the real thing. Or an app that allows you to “try on” a new lipstick color by digitally placing it over a picture of your lips.
You see, VR and AR aren't just for gamers. Yes, games with headsets are played within virtual worlds, and Pokémon Go is an AR game where the Pokémon world gets layered over your real world through an app. But altered realities can work in our real lives too, and in our business environments. We’ll discuss this topic more thoroughly through case studies all month long.