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First time in the world!! A toast was given with Awa sake during an official party overseas!! Part 2

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By Kosuke Kuji

A traditional Japanese ceremony of breaking open the sake barrel was held on stage, followed by the welcome beverage of “Awa sake” served in champagne glasses to approximately 300 Japanese and Italian guests to toast together at once. This sight had me dreaming of “Awa sake,” instead of champagne, being served at a large government-sponsored party, such as the 2020 Tokyo Olympics.
In Italy, where sparkling wine originated, I observed the Italian staff showed no sign of hesitation serving Awa sake at an official party sponsored by Japan. There’s no reason why we can’t do the same in Japan.

Not to deny champagne in anyway, but the conventional welcome beverage at past parties was the bubbly alcoholic beverage champagne, without question. At the same time, there is no reason why champagne should be the only beverage choice for foreign dignitaries to give a toast at the Tokyo Olympics. Although “the only beverage option for a toast” in the past was champagne, we now have “Awa sake” as another option, served successfully at a party in Italy to all attendees for a toast without causing any confusion in the operation.

We’d love to recreate this beautiful miracle again in 2020. Since we were successful in Italy, there’s no why we can’t serve Awa sake at an official party again, this time in Japan. Although challenges still remain, this day was a milestone that brought us one day closer to our goal to make Awa sake the “global beverage choice for a toast worldwide.”


世界初!!海外のパーティーでawa酒で乾杯!! パート2

ステージ上では日本の伝統的な儀式である鏡開きが行われ、その後ウエルカムドリンクで手に持っているシャンパングラスに注がれた日本酒である「awa酒」で、日本、イタリアの関係者約300人が一斉に乾杯するその姿は、2020年東京オリンピック・パラリンピックで政府主催のパーティーなどで行われる乾杯がシャンパンではなく「awa酒」で乾杯するその姿を予想する事が出来ました。

イタリアと言うスパークリングワインの本場で、公式な日本の主催パーティーで、イタリア人のスタッフが何の戸惑いも無くawa酒をサーブできる事もわかりました。これで日本で出来ないはずがありません。

シャンパンを否定するのではなく、今まではこういったパーティーのウエルカムドリンクは泡のお酒、シャンパンと言う事で当たり前に使われていましたが、日本で開催するオリンピックで海外の要人が乾杯をシャンパンでどうしてもしなければいけないことはありません。今までは「シャンパンしか選択肢に無かった」だったのが、今ではこの「awa酒」があり、awa酒で見事にイタリアでのパーティーでオペレーションから混乱も無く、会場全員でawa酒で乾杯をすることが出来ました。

この素晴らしい奇跡を2020年の日本で是非再現したいと思います。イタリアで出来たのだから日本で出来ないはずはありません。「世界の乾杯酒になる」とう大きな目標に大きく近づいた貴重な一日になりました。世界へのawa酒の挑戦はまだまだ続きます。世界の乾杯酒を目指して!!
#Awasake #Japanese #alljapannews #sake

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日本酒と食のペアリング

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特に日本酒と食のペアリングに対して、多くの人は「何を大げさな、あまり関係ない」と考えているのではないだろうか?

今回は、ちょっとした心がけで日本酒と料理のペアリング能力が上がるコツを教えたい。

まずは、なるべく性質の違う日本酒3銘柄を用意していただきたい。性質の違いは、本当は飲んでみないとなかなか分かりにくいが、とりあえずはラベルで判断できる情報で選んでみる。

たとえば、純米大吟醸、特別純米、純米生酛で全く違う産地のものを見つけてみる。秋田、新潟、兵庫など。米国産の日本酒も手軽な価格なのでこれらも入れると面白い。

3銘柄の酒は必ず同じ形状のグラスを使うこと。その際、3時間くらい冷蔵庫に保存し、55度Fくらいになるようにしておく。(白ワイングラスがベター)
さて料理だが、何も日本食に限らず、たとえば、中華、イタリアンなど(あまりスパイシーなものやニンニクの強いものは避ける)で試すのも面白い。
注意する点は、日本酒を飲んだ時の料理との調和、旨みの変化、その食特有の臭さの変化、後味だ。これらが心地よければペアリングは、「良い」こととなる。


Food and Japanese sake pairing

Especially when it comes to pairing Japanese sake with food, many people likely think, “What’s with the exaggeration…? It doesn’t really matter.”

In this issue, I’d like to pass on to our readers a trick that enhances one’s abilities to pair sake with food.

First, please select three brands of sake with very different properties. The differences in properties are hard to tell without drinking the sake, but first, let’s select the sake according to the information listed on each label.

For example, please select a Junmai Daiginjo, Tokubestu Junmai, and Junmai Kimoto, all produced in different regions like Akita, Niigata, and Hyogo prefectures, etc. Sake produced in the U.S. are reasonably priced, for including a few of these brands in the mix may also be fun. Please be sure to use the same shaped glass for each of the three sake brands. It’s best to store the glasses in the refrigerator for approximately 3 hours and to maintain their temperature at 55 degrees Fahrenheit. (white wine glasses are better)

And now, for the cuisine. There’s no need to stick with Japanese cuisine, for it’s fun to also pair sake with Chinese and Italian (please avoid excessively spicy or strong garlic-flavored dishes) cuisines. Please be careful to compare the balance between the sake and the food upon consumption, the changes detected in the umami flavors, and any changes in the aroma particular to that food, and aftertaste. If these factors in the pairing are satisfying, then it’s safe to say the pairing was a “success.”


清酒與食物的搭配

特別是對於清酒和食物的搭配,很多人都認為「何必煞有介事;其實並無甚關係吧」。
這一次,我想教你如何花一點心思就能提高清酒和料理的搭配能力。
首先,請儘可能準備三款具有不同特徵的清酒品牌。特徵的差異,很難透過實際嘗試以外的方法所得知;但首先可以試一下能夠從標籤判斷到的信息來進行選擇。
例如,嘗試找出完全不同產地的純米大吟釀、特別純米酒以及純米生酛。例如秋田,新潟,兵庫等。由於美國製造的清酒也能以合理的價格購買,故將之列為選擇之一,亦有其趣。
請務必使用相同形狀的酒杯來盛載這三個品牌的清酒。此時,將其存放在冰箱里大約三個小時,然後保持在華氏55度。(使用白葡萄酒杯能達到更好的效果)
好吧,接下來是料理。無須規限於日本料理;不防嘗試中國菜、意大利菜等(但儘量避免辛辣或大蒜味濃烈的料理),亦頗有意思。
要注意的事項,是喝清酒時與料理的調和、滋味的變化、該食物獨有的氣味的變化,以及其回味。如果以上皆令你感到愜意,則稱為「好」搭配。


일본주와 음식의 페어링

특히 술과 음식 페어링에 대해 많은 사람들이 "뭐 그렇게까지, 별로 관계 없다"고 생각하고 있지는 않을까요?
이번에는 약간의 노력으로 일본주와 요리의 페어링 능력을 높일 수 있는 비결을 알려주고 싶습니다.
우선 최대한 성질이 다른 일본주 3종류를 준비하십시오. 성질의 차이는 실제로 마셔봐야 알 수 있는 것이지만, 일단 라벨에서 확인할 수 있는 정보로 선택해 봅니다.
예를 들어, 쥰마이 다이긴죠, 특별 쥰마이, 쥰마이 키모토처럼 산지가 전혀 다른 것을 찾아 봅니다(아키타, 니가타, 효고 등). 미국에서 만든 일본주도 가격이 저렴하니 이것도 함께 비교해 본다면 재미있을 것입니다.
3종류의 술은 반드시 같은 모양의 유리컵에 담으십시오. 이때 냉장고에 3시간 정도 보관해서 55°F 정도가 되도록 합니다(화이트 와인잔이 더 좋습니다).
그리고 요리는 일본 음식뿐만 아니라 중식, 이탈리아 음식 등 (너무 맵거나 마늘맛이 강한 것은 피합니다.)과 함께 시도해보는 것도 재미있습니다.
주의할 점은 일본주를 마셨을 때 음식과의 조화, 맛의 변화, 그 음식 특유의 향의 변화 뒷맛입니다. 이러한 느낌이 기분이 좋게 느껴진다면 페어링은 "좋다"고 볼 수 있습니다.
#alljapannews #pearing #sake

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Taste local Hida-region cuisine and sake in an old Japanese house-like atmosphere! “Kaikagetsu NYC”

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Taste local Hid... Taste local Hid... Taste local Hid... Taste local Hid... Taste local Hid... Taste local Hid...
By Aya Ota

Characteristics of New York City are strongly reflected upon old brick buildings and graffiti on the walls of the Lower East Side. In this town, new hotels, galleries, restaurants, and bars have been appearing one after another in the past few years, and the scene of the town has been rapidly changing. One of them is “Kaikagetsu NYC” that has the Hida-region of Gifu prefecture as their theme, with a brand-new concept.

When you step into the restaurant, being enchanted and led by the elegant swaying paper lanterns hung in the front, its beautiful interior catches your eyes first. You see lamps standing in line like on a street in the space where deep charcoal brown grainy woods, white walls and ceilings are effectively laid out. As you keep walking forward towards the heavy door in the back, you feel like you are walking down the street of the Hida region where old houses stand in line along the streets. A truly relaxing and elegant ambience has been produced there with impressively presented Mino Washi paper and local artifacts, etc.

The dishes served there are dominated by the Hida-region’s local cuisine. Hida beef, a Gifu prefecture specialty, is featured as the main menu item, and they serve a wide variety of both traditional dishes such as “Hida Beef Hoba Yaki” ($60) and “Hida Beef Toban Yaki” ($60), and modern version dishes such as “Hida Beef Curry” ($24) and “Hida Beef Skewers” ($24). The “Hida Beef Nigiri Sushi Sampler” ($35), which is sushi of lightly char-boiled Hida beef, is particularly well received. Variations of possibilities of wagyu beef are exhibited one after another, which surprises and impresses you. As for Japanese sake, it is extremely carefully selected mainly amongst the Hida-region brands. “Tenryou Koshu” Junmai Daiginjo, which has a distinctive aroma, is especially popular, and many customers order it for pairing with Hida beef dishes. There, you can either choose to sit at a table to relax to enjoy a Kaiseki course, or sit at the bar to enjoy sake while having à la carte dishes.

“Their unprecedented unique concept, Hida, and the ingredient, Hida beef, which is very attractive to Americans, must be appealing to New Yorkers,” says Tomoyuki Iwanami, the owner. Mr. Iwanami was born and raised in New York. He has a unique background. He worked in both the music and fashion industries. He was specialized in marketing and branding. The joint effort with Mr. Yasuo Shigeta, CEO, Forrest Fooding, Inc., also his friend of 10 years, who runs 37 various types of restaurants in Japan, started extensive market research about 5 years ago for the main purpose of opening a Japanese fine dining restaurant in New York, which is the center of the world of eatery. What they took most of their time was to look for the location and building. They had their eyes on the Lower East Side since the beginning; however, they felt a special energy and growth potential of this area by seeing the past year’s remarkable changes there, and eventually decided to choose this location. I found out that they had decided on the theme as the Hida region later on. They first determined the condition of the existing real estate candidates, local clientele and their characteristics, etc., and then chose “Kaikagetsu” as their themed restaurant among the running business models of Forrest Fooding Inc.

The strong selling point of “Kaikagetsu NYC” is, no need to say, its particularity about ingredients and cooking style. They brought as many as 3 chefs from Japan, who are experienced and well established in Kaiseki cuisine. Their truly authentic and delicately crafted dishes are very well recognized. The colorful presentation of each dish that makes you feel the present season, looks like a piece of art. Playful arrangements are applied to daily changing ingredients by the chefs, and never bore even the repeating customers. Such strengths of theirs was taken into their branding strategy, and used for choosing the media that are particular about foods and drink, for their advertisements. They also invited concierges of nearby hotels to introduce their concept and dishes so they can recommend the restaurant to the hotel guests. Diligent efforts such as those worked out, and the restaurant has become a place where gourmet customers who want to eat good food, gather despite the location which, you cannot say, is really convenient to reach.

“As a Japanese who was born and raised in New York, I wanted to do something for Japan,” continues Mr. Iwanami. Aside from running the restaurant, he is contributing to the exchange of Japan/US food cultures by hiring novice chefs who are interested in Japanese cuisine, and training them, etc.

I’d really like you to visit this restaurant where you can fully enjoy good old Japanese elegant ambience and local cuisine.


飛騨地方の郷土料理と地酒を、古民家のような雰囲気で味わう
『海華月NYC』


煉瓦造りの古い建物や壁に描かれたグラフィティ…ニューヨークらしさを色濃く遺す街、ロウアーイーストサイド。この数年、ホテルやギャラリー、レストランやバーが次々登場し、急速に変貌を遂げる中、またひとつ個性的な店が誕生した。『海華月NYC』――岐阜県飛騨地方をテーマにした、全く新しいコンセプトの店だ。

店頭で揺れる上品な提灯に誘われるように足を踏み入れると、まず、その内装の美しさに目を奪われる。深い焦げ茶色の木目と白い壁や天井との対比を活かした空間に、街頭のように並ぶランプ。店の奥にある重厚感ある扉に向けて進むと、まるで飛騨地方の古民家が立ち並ぶ街を歩いているかのような気分になる。美濃和紙や民芸品を印象的に配置し、お洒落かつ心からくつろげる雰囲気を演出している。

料理は飛騨地方の郷土料理を取り入れた内容。特に、岐阜県名産の飛騨牛をメニューの核に据え、「飛騨牛の朴葉焼き($60)」「飛騨牛陶板焼き$60)」などの伝統的な料理から、「飛騨牛のカレー$24)」「飛騨牛の串焼き(($24)」など現代的な料理まで、幅広く提供する。ごく軽く炙った飛騨牛で握る寿司$35)も好評で、和牛の可能性を次々に見せてくれ、驚かされる。日本酒は飛騨地方の地酒を中心に厳選。特に、純米大吟醸『天領古酒』は個性的な風味があり、飛騨牛とあわせて楽しむ客が多いという。ゆっくりとテーブルに着席して懐石料理コースを満喫したり、バーカウンターに座ってアラカルトをつまみながらお酒を味わったり、さまざまな楽しみ方ができる。

「飛騨という他にないコンセプト、飛騨牛という米国人客に魅力的な食材がニューヨーカーを引きつけている」と話すのは、オーナーの岩波智之氏岩波氏は、ニューヨークで生まれ育ち、音楽やファッション業界出身というユニークな経歴があり、マーケティングやブランディングが専門分野。同氏の十年来の友人であり、日本でさまざまな業態の飲食店を37店舗経営する『フォレストフーディング社』の代表取締役社長・重田保夫氏と提携し、約5年前に「世界の食の中心地・ニューヨークで、高級和食店を開店する」という軸を元に、徹底した市場調査を開始した。最も時間を割いたのは、立地と物件探し。当初からロウアーイーストサイド地区には目を付けていたものの、特にこの1年のめざましい変化を見る中で、他の地域にはないエネルギーや成長性を感じ、この場所に決定したという。「飛騨地方をテーマに据える」ことは、実は、後から決めたことだという。既存物件の状況や、この地域の顧客層や特性などを見極めた上で、フォレストフーディング社が経営する業態から『海華月』を選んだのだという。

『海華月NYC』の強みは、なんと言っても食材と料理にこだわっていること。日本から、懐石料亭で経験と実績を積んだシェフを3人も連れてきており、本格的で丁寧に細工された料理には定評がある。季節感や大事にした彩り豊かな盛り付けは、まるで芸術作品のようだ。毎日の食材に応じて、シェフたちが遊び心あふれるアレンジを施し、常連が何度訪れても飽きさせることがない。その強みをブランディング戦略にも取り入れ、ソフトオープン当初は、食や酒にこだわりの強い媒体を選んで、記事掲載を仕掛けたという。また、近隣のホテルのコンシェルジェを招待し、コンセプトや料理を紹介し、宿泊客に勧めてもらうように働きかけた。こういった地道な戦略が功を奏し、決して交通の便がよい立地とは言えないが、「美味しいものを食べたい」というグルメな客が集う店として注目されている。

「ニューヨークで生まれ育った日本人として、日本のために何かできれば」と岩波氏は続ける。レストラン経営の一方で、和食に興味のあるシェフの卵を見習いとして雇いトレーニングするなど、日米の食文化交流にも貢献する。

古き良き日本の風情や郷土料理を心ゆくまで楽しめる店、ぜひ足を運んでほしい。



Kaikagetsu NYC
162 Orchard Street
New York, NY 10002
Tel: 646-590-3900
URL: www.kaikagetsunyc.com
#alljapannews #beef #cusine #hida #kaikagetsu #sake

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First time in the world!! A toast was given with Awa sake during an official party overseas!! Part 1

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By Kosuke Kuji

The 43rd edition of Japan Week (http://www.iffjapan.or.jp/) organized by the International Friendship Foundation, a non-profit based in Tokyo, was held in Torino, Italy. The welcome reception was held lavishly at the Foyer of Teatro Regio, attended by Japanese and Torino affiliates, totaling approximately 300 guests. Japanese guests dressed in kimonos, while Consul General Amamiya, the Consulate General of Japan in Milan, gave a congratulatory address. The Deputy Mayor and many participants also attended from the Torino side, and the Japanese and Italian attendees intermingled with one another.

During the welcome reception, the “Awa sake” produced by a member sake brewery of both the Nanbubijin Awasake Sparkling and Japan Awasake Association were served to all participants as the welcome toast. Normally, champagne would be served, or Spumante this year, since the event was held in Italy. However, the Japan Awasake Association was behind the effort to serve Awa sake as the welcome toast at the official party!! This is a first, unprecedented feat worldwide!!


世界初!!海外のパーティーでawa酒で乾杯!! その1

公益財団法人国際親善協会が主催する第43回ジャパンウィーク (http://www.iffjapan.or.jp) がイタリアのトリノで開催されました。ウエルカムレセプションがテアトロ・レッジョ・ロビーで日本とトリノの関係者300名近くが参加して盛大に開催されました。日本側参加者は着物や演武で着る衣装で参加、さらに在ミラノ総領事館の雨宮総領事も参加してご祝辞をいただきました。

トリノ側からも副市長をはじめ、多くの参加者があり、日本とイタリアの交流が行われました。そのウエルカムレセプションで、南部美人あわさけスパークリングをはじめ、一般社団法人awa酒協会に加盟する蔵元の「awa酒」が全ての参加者にウエルカムドリンクと乾杯用のお酒として振る舞われました。例年ならばシャンパン、そして今年はイタリアなのでスプマンテなど泡のお酒が振る舞われますが、今年はawa酒協会が協力して、公式なパーティーの場で全てがawa酒でのウエルカムドリンク・乾杯酒の使用となりました。これは世界初の試みです!!
#alljapannews #japanweek #sake

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発想の転換

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最近は当たり前になった酒とのフードペアリングだが、少し思考を変えておこなってはいかがであろうか?

通常行われているのが、ワインはワイン同士、日本酒は日本酒同士、焼酎は焼酎同士の並列な比較である。これは、確かにその微妙な味の比較をするのには良いが、消費者にとって違う「こんなこと予想もしてなかった!」と喚起させる、楽しいフードペアリングを探ってみてはいかがであろうか?

生カキにシャンペンとスパークリングを同時に提供し、それぞれの美味しさを比較してもらう。

・チーズの盛合わせに赤ワイン、キモト造りの酒、古酒
・サラダにピノグリジオとフレーバー(柚子、ブルーベリー)酒
・刺身にシャルドネ、ピノグリジオと大吟醸
・メインの肉料理に純米酒と赤ワイン
・揚げ物やクリーミーなパスタには、麦焼酎と白ワイン

などと組み合わせて顧客に楽しんでもらう。

醸造方法、原料など全く違うこれら三種(ワイン、日本酒、焼酎)だが、どれも食を盛り上げる酒であることは間違いない。それらを組み合わせることにより、消費者に「なにこれ、本当に美味しい!」と感動を与えてみた企画をしても面白いのではないだろうか?



Perceptional changes

While sake and food pairing is now the norm, why not try to change your perception in your approach?

While comparisons are made regularly, wine is compared to other wine, sake is compared to other sake, and shochu is compared to other shochu. This is great to compare the subtle differences in flavor with other brands. Why not try a fun food pairing that invokes a mind-blowing reaction like “I never imagined this type of pairing!” from consumers. For example, serve fresh oysters with champagne and sparkling wine together to have consumers compare the delicious flavors of both pairing.

*Try pairing red wine with cheese, along with Kimoto sake, aged sake.
*For salads, try pinot grigio and flavored sake (yuzu, blueberry)
*For sashimi, try pairing with chardonnay, pinot grigio and Daiginjo
*For main meat dishes, try pairing with Junmai sake or red wine
*For fried dishes or creamy pasta, try pairing with Barley shochu and white wine.

Try pairing with these combinations and have your customers sample them.

While these three types of beverages (wine, sake, shochu) differ greatly in brewing method and ingredients, each are no doubt successful in boosting the dishes they’re paired with. By trying these combinations, why not try to find creative ways to bring a moving culinary experience that would invoke reactions like, “What is this!? This is delicious!” from customers?



轉變觀念

最近,酒與食物的搭配變得理所當然;但何不稍微變更一下想法?
平常進行的比較,均是葡萄酒與葡萄酒、清酒與清酒,燒酒與燒酒的同酒類比較。當然,對同酒類那味道上細微的分別進行比較固不失為良案;但引起消費者不同的“我甚至沒有想過這一點!”,嘗試探索令人愉快的美食配對何如?
同時為生牡蠣提供香檳和氣泡酒,以比較它們的味道。

·什錦奶酪配以紅葡萄酒、生酛清酒、古酒
·沙拉配以灰皮諾和加香(柚子,藍莓)酒
·生魚片配以灰皮諾、夏多內和大吟釀
·主要肉類菜餚配以純米酒和紅葡萄酒
·油炸食品和奶油類意大利面,配以小麥燒酒和白葡萄酒

等等的組合供顧客享用。
雖然是三種釀造方法和原料等完全不同的酒(葡萄酒,清酒,燒酒);但能肯定全部都能襯托食物。通過組合它們,計劃出付予消費者“這是什麼,非常美味!”的感動的項目不是很有趣嗎?



발상의 전환

최근 술과 음식의 푸드 페어링이 당연시 여겨지는데, 생각을 조금 바꿔보면 어떨까요?
보통 와인은 와인끼리, 일본주는 일본주끼리, 소주는 소주끼리 나란히 비교하곤 하는데 이렇게 하면 분명 미묘한 맛을 비교하기는 좋습니다. 그러나 소비자 관점에서 "이런 건 생각하지도 못했다!"며 분위기를 전환시킬 수 있는 색다르고 즐거운 푸드 페어링을 찾아 보면 어떨까요?
생굴에 샴페인과 스파클링을 함께 제공하고 각각의 맛을 비교해 볼 수 있도록 합니다.

・모듬 치즈에 레드 와인, 기모토 방식의 술, 고주
・샐러드에 피노 그리지오와 과일맛(유자, 블루베리) 술
・생선회에 샤르도네, 피노 그리지오와 다이긴죠(大吟醸)
・메인 육류 요리에 쥰마이슈(純米酒)와 레드 와인
・튀김이나 크림 파스타에는 보리 소주와 화이트 와인

위와 같이 음식과 술을 함께 준비해서 고객이 맛을 즐겨볼 수 있도록 합니다.
와인, 일본주, 소주는 양조 방법이나 원료 등은 전혀 다르지만 모두 음식 맛을 더해주는 술이라는 점은 똑같습니다. 이 술들을 조합해서 소비자가 "와, 이거 정말 맛있다!’ 라며 감동할 수 있도록 기획해보는 것도 재미있지 않을까요?
#foodparing #sake #wine

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A place you can enjoy various kinds of Japanese local sake and cuisine to the fullest

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A place you can enjoy various... A place you can enjoy various... A place you can enjoy various... A place you can enjoy various... A place you can enjoy various... A place you can enjoy various... A place you can enjoy various... A place you can enjoy various...
By Aya Ota

Its unique exterior; walls without windows, which make it impossible to peek in, and the thick and heavy door, both of which remind you of a kura (an old-fashioned Japanese building for storage); catches your eyes. This is “Sakagura East Village” which opened its door in September of 2018. As soon as you step inside, its gracious interior space decorated with plentiful of woods and stones, and a small Japanese garden-like space open up in front of you, and you feel as if you suddenly stepped into another world.

“I want to pursue the basics of Japanese food culture. I want people to fully enjoy various kinds of Japanese local sake with authentic Japanese cuisine,” says Bon Yagi, CEO of T.I.C. Group. This Group’s motto is “Enjoy Japan without Airfare (You can enjoy authentic Japanese tastes and ambiences without actually going there)”. From true traditional Japanese foods such as sushi and soba to more current foods like curry and ramen, street foods such as takoyaki and rice burgers, Japanese sake bars and tea salons, a total of as many as 13 different kinds of business models are forming their 20 plus Japanese restaurants under the operation of this Group. It would not be an exaggeration to say that he is the person who has been making the history of New York’s Japanese cuisine scene for the last 40 plus years. He was awarded for his contribution. He was selected as one of the 5 winners in the world for the Minister's Award for Overseas Promotion of Japanese Food in 2018.

This place is positioned as a sister restaurant of “Sakagura” in Midtown, which has been running as a popular restaurant where the high number of customers has been sustained for more than 20 years, however, this place deserves more than positioned as the second location of a popular restaurant because it is filled with its own charms.

The person, who creates gracious dishes with plentiful seasonal ingredients imported from all over Japan, is Masaru Kajihara, Executive Chef. He has been displaying his skills at notable kaiseki restaurants in both Japan and the US, such as “Suzuki” in Tsukiji, Tokyo, and “Kyoya”, a New York Times 3-starred restaurant. The “Sakagura Omakase Course” is offered only at the East Village location. The first item of the course, the “Pintxo with Truffled Chicken Pâté and Pepitas on Rice Bread”, specially baked bread with cooked rice mixed in the dough, surprises you. The “Carpaccio Medley” is accentuated with ponzu gelee and salted konbu. The “Wagyu Ishiyaki”, served with sizzling sound and aroma, pleases your five senses fully. To show their particularity about rice and miso, the Japanese cuisine basics, a kamameshi, cooked super high-quality rice from Uonuma, Niigata, with a lot of seafood such as scallops, Snow crab meat, etc., is served accompanied by miso soup using uki-koji miso and nukazuke style pickled vegetables to finish the course.

The Japanese sake selection of nearly 100 different brands from about 80 breweries have been carefully selected by Ryoma Miki, General Manger/sake sommelier. There is even a premium kind of sake you cannot find anywhere else. Recommended pairing with the omakase course is well accepted, and it impresses you even more when the sake that matches each dish perfectly is served in each appropriate container that matches the sake. Many sake connoisseurs visits “Sakagura” which carries the most selection of sake in New York, and they like to order unique brands such as Nama-zake, Kimoto, and Yamahai. The casks of sake piled up high by the wall at the deep end of the restaurant are donated by the breweries from all over Japan. This display shows their passion and aspiration to convey enthusiasms of brewery owners and masters of sake brewers of each brand, and to represent characteristics of each sake to as many people as possible.

A unique event called “Taste of Japan” which started to realize their hope to introduce Japanese local cooking specialties, is particularly noteworthy. Every other month, one of Japan’s regions is picked, and a special menu is created and offered featuring the picked region’s local specialty food and their local sake. For the first time of this regular event, Niigata prefecture was picked, and the highest-quality Uonuma-made rice and miso made by Hakkaisan brewery was used. They are planning to continue this event featuring prefectures such as Nagano, Hyogo, Miyagi, etc. in this respective order.

One big difference of this place from the Midtown location is its interior space. You can sit alone at the counter, you can enjoy and relax in a semi-private space with a friend, or you can even bring a group of 20 to use a private space for a large group. This place can accommodate almost any situation. There are plenty of spaces among the tables, and they are creating an ambience which draw a line between them and other casual and noisy East Village restaurant.
 
“Sakagura East Village” which is like a concentration of the wonderfulness of Japanese food culture, is definitely the kind of restaurant you want to visit again and again.


日本各地の地酒と郷土料理を心ゆくまで楽しめる

窓がなく中を伺い知ることのできない壁に、重厚感ある扉…まさに蔵を思わせる外観に目を奪われる。ここは2018年9月に開店した『酒蔵イーストビレッジ』。一歩足を踏み入れると、木や石をふんだんに使った端正な内装や日本庭園を思わせる箱庭が広がり、一瞬にして別世界になる。

「日本食文化の原点を追求したい。日本各地の地酒を、本格的な和食とともに堪能してほしい」と語るのはT.I.C.グループ最高経営責任者、八木秀峰氏。同グループのモットーは「日本に行かなくても本格的な日本の味や雰囲気を楽しめる」ということ。寿司や蕎麦など本格派和食から、カレーやラーメンなどの現代的和食、たこ焼きやライスバーガーなどのストリートフード、日本酒バーや日本茶サロンなど、実に13種類もの業態で約20店舗もの日本食店を経営している。40年以上の長きにわたり、ニューヨークの日本食の歴史を作ってきた人物と言っても過言ではない。その功績が認められ、2018年には、農林水産省の日本食海外普及功労者表彰受賞者として世界5人のうちの1人に選出された。

同店は、ミッドタウン地区で20年以上も客足が衰えることのない人気店『酒蔵』の姉妹店という位置づけではあるが、単なる2号店にとどまらない魅力にあふれている。

日本各地から取り寄せた四季折々の食材をふんだんに取り入れ、端正な味を作り出すのは料理長の梶原勝氏。東京・築地の『すず木』やニューヨーク・タイムズ三つ星『饗屋』など日米の会席料理店で腕を奮ってきたシェフだ。「酒蔵おまかせコース」はイーストビレッジ店のみの展開。はじめに登場する「お米のパンの鶏トリュフピンチョ」は炊いたごはんを練り込んだ特製のパンに驚かされる。「五種の旨味カルパッチョ」は、ポン酢ジュレや塩昆布がアクセント。ジュージューと音と香りを立てて運ばれてくる「和牛石焼き」は五感をフルに楽しませてくれる。日本食の原点であるコメと味噌にこだわり、〆の一品は、新潟県魚沼産の最高級米にホタテやズワイガニなど海産物をふんだんに炊き込んだ釜飯に、浮き麹味噌を使った味噌汁、ぬか漬けが登場する。

約80の蔵から約100種類にも及ぶ日本酒ラインナップは、ジェネラルマネージャー兼酒ソムリエの三木龍馬氏が厳選したもので、同店にしかないプレミアム酒もある。おまかせコースとのペアリングも好評で、それぞれの料理と酒に合った酒器で飲めるのが感動を増す。ニューヨークで最も多くの日本酒を取りそろえる『酒蔵』には、日本酒通の客が多く、生酒、生酛、山廃など、個性ある酒が好まれるという。店内奥の壁を埋め尽くす一斗樽は、全国の蔵から提供されたものだ。「蔵元や杜氏の酒に対する熱い想い、ひとつひとつの酒に込められた個性を、できるだけ多くの人に伝えたい」という同店の心意気が現れている。

特に注目したいのは、日本各地の郷土料理を伝えたいという意図で開始した「Taste of Japan」という独自企画。約2カ月おきに、ひとつの都道府県に焦点を当て、郷土料理と地酒を組み合わせて楽しめるメニューを提供する。初回の新潟県特集でも、魚沼産の最高級米や八海山が醸造する味噌を取り入れた。この後、長野、兵庫、宮城…と続く予定だという。

ミッドタウン店との違いのひとつは内装だ。一人でカウンターに座ってもよいし、個室風に仕切った空間で二人でくつろぐのもいいし、最大20人で使える個室もあり、どんなシチュエーションにも対応できる。客席間隔もゆったりしており、カジュアルで賑やかな店が多いイーストビレッジ地区の中では、一線を画す雰囲気を醸し出している。
 
日本食文化のすばらしさが凝縮されたような『酒蔵イーストビレッジ』、何度も通いたくなる店だ。



Sakagura East Village
231 E 9th Street
New York, NY 10003
Tel: 212-979-9678
https://www.sakagura.com/eastvillage

Tue–Thu: 6:00PM–10:45PM
Fri & Sat: 6:00PM–11:45PM
#Japanese #NY #alljapannews #eastvillage #sakagura #sake

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Nanbu Bijin Introduced to Los Angeles: Part 2

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By Kosuke Kuji

The most important objective of this business trip to Los Angeles was the “30th Japanese Food & Restaurant Expo,” sponsored by Mutual Trading, held at the Pasadena Convention Hall. This business-to-business event, held for the thirtieth time this year, drew 133 food and sake producers, etc., and 2,667 customers in one day, the highest number of exhibitors and attendees in it’s thirty-year history. Nearly seventy-percent of customers are restaurant industry professionals, with twenty-percent of the consumers consisting of Japanese nationals.

These statistics indicate how many non-Japanese professionals and consumers in the U.S. today are working in the Japanese cuisine and sake industry, or consuming Japanese cuisine, indicative of the widespread consumption of Japanese cuisine among non-Japanese consumers. In other words, Japanese cuisine and sake are no longer consumed only by Japanese nationals homesick for their homeland.

Sake producer Nankabijin never received such high customer turnout at their booth as they did this year. Their “Awasake Sparkling,” debut in the U.S. during this expo, was especially popular with many orders received. High-end sparkling Japanese sake is definitely accepted in the U.S. market.

Also, my college classmate from the Tokyo University of Agriculture, currently residing in Los Angeles, attended this expo. It was truly encouraging to receive support in the U.S. from my college classmate.

In the evening, I visited “Chateau Hanare,” the Los Angeles branch restaurant of the Japanese restaurant “Washoku-en,” very popular in New York, along with sake “Houraisen” from Aichi prefecture, and “Tatenokawa” from Yamagata prefecture. I greatly enjoyed the wonderful cuisine prepared by chef Abe, visiting from New York.

The restaurant scene changes quickly in Los Angeles leading California, the most populous state in the U.S., where the market for Japanese cuisine is anticipated to continue growing. We must continue producing even higher quality of sake to bring satisfaction to our U.S. consumers!

P.S. Right after I left, restaurant “Chateau Hanare” welcomed Leonardo DiCaprio as a customer…! Very disappointed to know I missed his visit!


南部美人ロサンゼルスへ その2

今回のロサンゼルス出張の最大の目的でもある共同貿易主催の「第30回レストランエキスポ」がパサディナコンベンションホールで開催されました。今回で30年を迎えたこのアメリカ最大のB to Bイベントは、何と133の食品、お酒などのメーカーが集まり、2667名ものお客様を1日だけで迎えて開催されました。30回の開催で歴代最高の出展者、入場者の数だったそうです。お客様は70%近くがレストラン関係者、お客様全体に占める日本人の割合はたったの20%しかいません。それだけ今のアメリカでは日本人以外が日本食、日本酒をビジネスにしている、食べたい、飲みたいと思っている、ということで、ノンジャパニーズ、アメリカ人への浸透がすさまじい勢いで進んでいるということです。もう日本人が日本を懐かしみながら食べるのが和食や日本酒なのではありません。

南部美人も今年ほどブースにお客さんが来てくれた年は無いくらい忙しかったです。特にこのエキスポにあわせてアメリカデビューを果たした「あわさけスパークリング」。これが大人気で、たくさんの注文をいただきました。アメリカでも確実にスパークリングの日本酒の高価格帯のものが受け入れられています。

さらに、このエキスポには私の東京農業大学時代のロス在住の同級生も来てくれました。本当に農大のつながりがアメリカでも心強く感じます。

夜はNYで大人気のレストラン「和食えん」のロサンゼルス店の「シャトー・ハナレ」に愛知の「蓬莱泉」さんと山形の「楯の川」さんとお邪魔しました。NYから駆けつけている阿部シェフの素晴らしい料理とお酒を楽しみ増した。
どんどん様変わりするロサンゼルス。アメリカ最大の州カリフォルニアをリードして、和食の市場がどんどん伸びていく予感しかありません。私達も今まで以上に高品質なお酒を醸し、アメリカ人の皆さんに喜んでいたけるようにさらに頑張っていきたいと思います!

追伸:シャトー・ハナレさん、私達が帰ったすぐ後にディカプリオがご来店だったそうです・・・。残念、ニアミスでした!
#Japanese #alljapannews #expo #food #restaurant #sake

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Sake for the holiday season

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By Yuji Matsumoto

While restaurants serve a lot of wine and champagne during the holidays, it’s unfortunately still uncommon to see sake served during the holidays. However, when considering the compatibility with the food served, sake is truly the winner in my opinion. Enjoyed in a wide range of emperatures, hot sake is perfect to warm both the heart and mind. A small change in presentation enhances the enjoyable experience of drinking sake.

First, let’s start with the glass. Let’s put aside the usual small sake glass and use white wine glasses to enhance the luxurious appearance on the dinner table.

Also, let’s use the white wine cooler to keep the sake chilled. For those who prefer sparkling wine like champagne, I highly recommend serving sake in a fruit glass. Also, I recommend trying flavored sake that is commonly enjoyed during the holidays. For those who prefer hot sake, I recommend the sake set with bottles heated with candles, sold in local stores. These sake sets goes great together with western dishware.

I recommend chilled kimoto sake for assorted cheese plates, and sparkling wine with caviar and other appetizers. For those who don’t enjoy much alcohol, I recommend flavored (lyche, apple, and yuzu-flavored) sake.


ホリデーシーズンの日本酒

この時期ワインやシャンペンは多くレストランでも出るようになるが、日本酒となるとややこれらにおされ気味になるのが残念である。

しかし、食との相性を考えると日本酒が勝ると思う。しかも温度帯も広く、寒い時期には燗酒を飲みことにより身体とも暖めてくれるのがうれしい。

ちょっとした演出により、おしゃれに日本酒を飲むことができる。

まずは、グラス。いつもの小さい日本酒グラスではなく白ワインのグラスを使用することにより、食卓に豪華さが増す。また、同じく白ワインクーラーで使うものを併用して日本酒を冷たくキープするのに使用してみる。シャンペンなどの発砲酒が好みならフルートグラスで提供してみると面白い。また、同じくフレイバー酒もこの時期に好まれるのでぜひトライしていただきたい。

燗が好きな方は、市販で買えるロウソクで暖める燗セットをお勧めする。これなら、洋食の食卓にもとてもマッチするのである。

チーズの盛り合わせには、冷やしたキモト系の酒、キャビアなどのアペタイザーにはスパークリング酒。アルコールが苦手な人は、フレイバー(ライチ、リンゴ、柚子)酒をお勧めする。


假期季節的清酒

在這時期,許多餐廳均會出現葡萄酒和香檳;但遺憾當談及清酒時會有一種被前述酒類蓋過其氣勢的感覺。
然而,考慮與料理的配合度時,便會覺得清酒勝於其他酒類。而且清酒的溫度範圍寬廣,在寒冷天氣品嘗熱清酒以溫暖身體,頗感快意。
通過少許心思,便能時尚地品嘗清酒。
首先是酒杯。通過使用白葡萄酒杯而非平時使用的小清酒酒杯,能為餐桌增添奢華感。此外,與前者相同,嘗試併用用於冷卻白葡萄酒的儀器,用以將清酒保冷。若你喜歡香檳等發泡酒,能嘗試使用香檳杯盛載,別有韻味。另外加香酒作為此期寵兒,務必一嘗。
鐘情熱酒的人士,推薦使用市面上的蠟燭用作加熱。與西餐的餐桌極為配襯。
以冷藏生酛清酒配搭各種各樣的奶酪;以氣泡酒配搭魚子醬等前菜。不擅長酒精的人,推薦加香酒(荔枝,蘋果,柚子)。


홀리데이 시즌의 니혼슈

이 시기에는 레스토랑에서 와인이나 샴페인을 많이 소개하곤 하는데, 니혼슈(일본 전통술, 청주류)가 이러한 주류에 다소 밀리는 것 같아 안타깝습니다.
그러나 음식과의 궁합을 생각한다면 니혼슈가 좀 더 나은 것 같습니다. 더군다나 온도를 다양하게 선택할 수 있어서, 추울 때는 간자케(따뜻하게 데운 술)를 마시면 몸을 따뜻하게 해줘서 기분도 좋아집니다.
조금만 연출한다면 더욱 멋지게 니혼슈를 즐길 수 있습니다.
우선, 유리잔을 준비해 봅시다. 평소에 사용하는 작은 술잔이 아니라 화이트 와인잔을 사용하면 식탁에 고급스러움을 더할 수 있습니다. 그리고 화이트 와인용 쿨러로 니혼슈를 차갑게 유지하는데 이용해보면 좋습니다. 샴페인같은 발포주를 좋아한다면 플룻잔에 담아보는 것도 재미있습니다. 그리고 역시 이 시기에 많이 찾으시는 과일맛 주류도 한 번 도전해 보셨으면 합니다. 간자케를 좋아하시는 분들은 양초로 따뜻하게 마실 수 있도록 만들어진 세트 제품을 추천합니다. 이 세트라면 서양식 식탁과도 잘 어울릴 것입니다.
모듬 치즈에는 차가운 기모토계의 주류를, 캐비어 등의 애피타이저에는 스파클링 주류를. 술이 약하신 분들에게는 과일맛 (리치, 사과, 유자) 주류를 추천한다.



※這篇文章使用機器翻譯成中文。我們會用作今後參考,如果可以的話,請給我們意見。請聯繫alljapannews@gmail.com)

※이 기사는 기계 번역을 이용하여 한국어로 번역되었습니다. 앞으로 참고하겠사오니 alljapannews@gmail.com으로 연락주시기 바랍니다.


※この記事は機械翻訳を使って中国語に翻訳されています。今後の参考にさせていただきますので、よければご意見ください。alljapannews@gmail.comまでお願いします。

※この記事は機械翻訳を使って韓国語に翻訳されています。今後の参考にさせていただきますので、よければご意見ください。alljapannews@gmail.comまでお願いします。
#alljapannews #holiday #sake

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Replicating the worldview of the 1920’s in Japan, this bar proudly presents its lineup of not only its drinks, but also its meals.

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By Aya Ota

In a street corner of the West Village where old buildings provide a classy ambience, you will find a richly thick wooden door. Once you step in, there is a space which gives you both nostalgic and new feelings at the same time. You feel as if you have gone back to a different era. This is “Bar Moga”, a cocktail bar which has replicated the images of 1920’s Japan.

“Moga” is short for modern girls. In the 1920’s in Japan (from the Taisho era to the early Showa era), brand-new cultures and fashions were being born one after another under the influences of the Western cultures. Young women at that time, who were leading the world of fashion, were called “Moga”. This bar which has replicated a unique and classic, yet also modern worldview of that time has been well received by New Yorkers, and is being visited by a lot of customers every day. The word, “Moga”, also symbolizes a better status for women in society, so many women, and women groups like to visit this bar.

The most popular items in this bar are its original cocktails. Those unique, and full-of-character cocktails contain Japan-made whiskey and shochu brands, and are accentuated by Japanese ingredients such as yuzu, shiso, shichimi, and yuzu-kosho. Those cocktails also have names such as “Naomi”, “Princess Mononoke”, “Kunoichi”, etc., to give Japan-like impacts. Many customers order Japanese whisky and sake brands. As for sake, “Iki na Onna (Tedorigawa Daiginjo)” brand is especially popular. They provide short and effective translations to Japanese sake brands that they carry, and the translation, “Lady Luck”, is extremely well-received.

This place is unique because, although being a drink bar, it also offers a very comprehensive food menu. Its concept is “Yoshoku comfort food”. For Japanese people, the place gives a nostalgic feel, which makes you reminisce of your childhood, and for Americans, it offers a new unknown genre. Takanori Akiyama, Executive Chef of “All Blue” Group which runs the restaurant, and Shintaro Eleazar Okuda, Chef de Cuisine, created many authentic Yoshoku menu items after multiple trials and errors.

The “Omu Rice ($18), their signature dish, is superb. When you slice into its top, soft-cooked egg omelet slowly runs out, and coats the chicken rice underneath. The house-made Demi-glace sauce has been created to offer the same quality and taste of Japan’s long-lasting Yoshoku restaurants. The chicken rice is flavored with the house Demi-Glace sauce with a touch of house ketchup, and the taste is loved by people of all ages. “Moga Mini Rice Burgers ($14)” is so surprisingly authentically made. Cooked rice mixed with potato starch is formed into the shape of buns, and Kobe beef, flavored with sweet and spicy teriyaki sauce is sandwiched between the buns. Shiso accentuates the burger, and gives it a refreshing taste. Sakura-buta pork is used for the katsu on the“Katsu Sando ($16)”, and they are the only restaurant in the East Coast that uses it. The thickly-sliced pork coated with raw panko, and fried slowly, is very tender, and the juice from the meat flows out and fills your mouth when you bite into it. The house miso katsu sauce that is a mixture of 5 different misos including Nagoya Haccho miso, has been cooked for 4 hours, and coats the fried pork katsu which is sandwiched between Japanese sandwich bread slices.

Every food menu item is addictingly delicious, and makes you want to order the same thing over and over again, but also want to try a different dish at the same time, making you suffer from the dilemma.

Some American customers ask whether they serve sushi, but they end up being satisfied once their concept is explained, and taste the food. They originally planned to serve a 70/30 drink/food percentage ratio, but the food menu is so popular, and now accounts for almost 40%.  

They pursue the Japan-like service as well. They want every customer to be sitting down, so sometimes, you have to wait outside. It is also nice that the jazz music they play in the restaurant is not loud, so you can talk comfortably.
I bet everybody mysteriously feels nostalgic, and comfortable in this stylish bar. I strongly suggest that you visit this place, and enjoy the non-routine and out-of-ordinary time.


日本の1920年代の世界観を再現…ドリンクだけでなく食事も自慢のバー
『Bar Moga』


古い建物が並び趣あるウェストヴィレッジの街の一角、重厚感ある木の扉を押して足を踏み入れると、懐かしさと新しさを同時に感じるような空間が広がる。まるで違う時代にタイムスリップしたかのようだ。ここは、日本の1920年代をイメージしたカクテルバー『Bar Moga』だ。

“Moga“とはモダンガールの略。日本では、1920年代(大正から昭和時代初期)に西洋文化の影響を受け、新しい文化やファッションが次々に生まれた。当時、その流行の最先端をいく若い女性たちのことを“Moga”と呼んだ。クラシックでもありモダンでもあるこの独特な世界観を再現したバーは、ニューヨーカーたちにも受け入れられ、連日多くの客で賑わっている。“Moga”は、女性の社会進出を象徴する言葉でもあることから、女性客や女性団体の利用も多いという。

 同店の一番人気はオリジナル・カクテルだ。日本産ウィスキーや焼酎を取り入れ、柚や紫蘇、七味や柚胡椒など和食材でアクセントを付けた個性あふれる内容だ。ネーミングも『Naomi』『Princess Mononoke』『Kunoichi』など日本らしさを印象づけている。日本産ウィスキーや日本酒を飲む客も多く、特に日本酒は『いきな女(手取川大吟醸)』が好まれる。同店では日本酒銘柄に気の利いた短い英訳を付けているが、「Lady Luck」という英語名が好評なようだ。

 同店はバーでありながら、食事メニューが充実しているのが特徴的だ。コンセプトは「日本の洋食」。日本人にとっては子供時代を思い出す懐かしさがあり、米国人客にとっては未知のジャンルだ。同店を運営するレストラングループ『All Blue』で総料理長を務める秋山剛徳氏と、同店の料理長を務める奥田慎太郎エレアザル氏が試行錯誤を重ね、一見カジュアルに見えるが、本格的な洋食メニューの数々を考案した。

シグニチャーの「オムライス」(18ドル)は絶品だ。ナイフを入れると半熟卵がとろりと流れ出し、チキンライスを包み込む。自家製のデミグラスソースは、日本の老舗洋食屋で提供されているような風味を追求した。チキンライスは、自家製デミグラスソースに、さらに自家製ケチャップを加え味付けしてあり、子供から大人まで愛される味だ。「ライスバーガー」(14ドル)はその本格ぶりに驚かされる。炊いたコメに片栗粉を混ぜてバンズ状に成形し、甘辛いテリヤキ風ソースで味付けした神戸牛を挟んでいる。紫蘇がアクセントになり、さっぱりと食べられる。「カツサンド」(16ドル)は、東海岸では唯一同店でしか使っていないというサクラブタを使用。生パン粉をつけてじっくりあげた豚肉は分厚いけれど柔らかく、一口頬張ると肉汁があふれ出る。名古屋の八丁味噌をはじめとする5種類の味噌を合わせて4時間かけて作る自家製の味噌カツソースに絡めて、日本の食パンで挟む。どれも、やみつきになる美味しさで、何度も同じメニューを食べたくなるし、他のメニューも頼んでみたいという葛藤に悩まされる。

 米国人客の中には「寿司はないか」と聞く客もいるというが、コンセプトを説明して食べてもらうと、誰もが満足するという。同店は、当初からドリンク70%、フード30%という割合で計画していたが、フードの人気が高く、今では、フードの割合が40%近くなっているということにも納得できる。
 
サービス面でも日本らしさを追求しており、客には必ず着席してもらうため、時には店の外に客が待つこともある。ジャズの音量も控えめで静かに話すことができるのもうれしい。

 不思議に誰もが懐かしさと居心地の良さを感じる、でもお洒落なバー。ぜひ足を運び非日常を味わってはいかがだろうか。



Bar Moga
128 W Houston Street
New York, NY 10012
Tel: 929-399-5853
www.barmoga.com
Sun-Thursday: 5PM-12AM
Fri-Sat: 5PM-2AM
#NY #alljapannews #bar #katsu #moga #sake #shochu #オムライス

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Enjoy sake more casually

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By Yuji Matsumoto

Japanese sake is still a largely unfamiliar beverage to American consumers.
Ninety percent of sake is consumed in restaurants, indicating the unfortunate reality that sake is still far from being casually enjoyed in private homes and parties.

One of the reasons is because the true flavors of sake and how they’re enjoyed is not widely introduced. Therefore, to American diners, sake is still a unique beverage to be enjoyed at local sushi bars. Also, because the prices can be at times higher, products may not be lined visibly on store shelves and information may be lacking on labels, which may be contributing to this issue.

In this issue, I will give you a simple overview of how to select sake.

First, it’s important to decide what menu selections to enjoy the sake with. Similar to how wine enhances the foods you eat, sake is also to be enjoyed during meals.

Meat dishes: Junmai or Junmai Kimoto is recommended (from Kyushu, Tohoku, Kanto, Hokuriku or Nada regions)

Chicken dishes: Ginjo class (from Hiroshima, Niigata, Nada, Hokuriku, and Kanto regions) is recommended

Fish dishes: Ginjo and Daiginjo class (Niigata, Hiroshima, Shikoku, Kyoto regions) are recommended.

Of course, flavoring and preparation methods will influence your choice of sake, but first, it would be interesting to sample sake by region.


日本酒をもっと気軽に

日本酒は、まだまだアメリカ人にとって馴染みの薄い飲み物である。

日本酒の消費の9割はレストランであり、まだまだ家庭やホームパーティーで気軽に楽しむ飲み物には、残念ながらなっていない。

その理由の一つに、まだまだその本当の味や飲み方が紹介されていないため、日本酒(サキ)はアメリカ人にとってスシバーに行った時に飲む特殊な飲料の位置づけがあるためであろう。また、価格も高く、マーケットでの商品陳列方法やラベル情報が乏しいのもその原因であろう。

さて、今回は大雑把ではあるが、日本酒の簡単な選択方法をお教えしよう。

まず、合わせたい料理は何かを決めることが重要。日本酒は、ワインと同じく料理を引き立てる食中酒だと理解していただきたい。

牛肉料理:純米や純米生もと造り(九州、東北、関東、北陸、灘産)がお勧め。
鶏肉料理:吟醸クラス(広島、新潟、灘、北陸、関東産)がお勧め。
魚料理:吟醸クラス、大吟醸クラス(新潟、広島、四国、京都産)がお勧め。

もちろん、味付け、調理方法によって合わせる酒は異なってくるが、とりあえずは、産地によって試してみるのは面白いのでは。


※這篇文章使用機器翻譯成中文。我們會用作今後參考,如果可以的話,請給我們意見。請聯繫alljapannews@gmail.com)←*これは機械翻訳されている旨の但し書きで中国語訳文の上にお願いいたします。
更隨意飲日本酒

日本酒是對美國人來說還是不太熟悉的飲料。
日本酒的消費9成是餐廳,很遺憾地還未成為在家庭和家庭派對中輕松享受的飲料。
其中原因之一是,真正的味道和飲用方法還沒有受到介紹,所以日本酒(sake)對美國人來說,大概定位是在去壽司店時喝的特殊飲料。另外,價格也很高,市場上商品陳列方法和標籤信息缺乏也是原因之一。
那麽,這次雖然很籠統,但我要告訴你日本酒的簡單選擇方法。

首先,重要的是要決定想搭配的菜式。請理解日本酒是和葡萄酒一樣,可以襯托菜式的食中酒。

牛肉料理:推薦純米、純米生酛製造(九州、東北、關東、北陸、灘產)。
鷄肉料理:推薦吟釀等級(廣島、新瀉、灘、北陸、關東產)。
魚類料理:吟釀等級、大吟釀等級(新瀉、廣島、四國、京都產)值得推薦。

當然,根據調味、烹飪方法的不同,相配的酒也會不同,但是首先試著按產地嘗試一下比較有趣。
#Daiginjo #Ginjo #Junmai #alljapannews #sake

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