Why should business use Blog?
Mar
17
Ordinary sales processes have been replaced by buyer-controlled buying processes, whereby prospective customers move at their own pace and measured by their own criteria.
Sales people are no longer in charge of customers buying processes. One of the few ways left for the sales people is to proactively inform prospects via very tool that they use to get information.
Generation X and Y get their information form peers via Blog and Social media. You need to use those tools to reach out to those people as peers, as fellow consumers, not as sales person.