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Price Comparison Between Japan and US

Aug

24

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From time to time, I will select a product that is available in both US and Japan and compare a price for you based on the current currency exchange.

LEXUS LS 460 Base Model
US Retail $66,000
JP Retail Y7,960,000 = $94,761

The same car costs $28,761 more in the US than it is in Japan. This is 43% more. This is because:

(1) US is the bigger and more competitive market than Japan, so TOYOTA sets base price lower for sale in the US.
(2) Currency exchange rate. TOYOTA may have set the exchange rate to be 120 yen to a US$. At 120 yen, US and Japan pricing would have been the same.

There is a great sales opportunities for the companies in the US to sell their products in Japan.

US$ = JPY Currency Exchange as of August 24, 2010 is 84 Yen to US$1.

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