PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
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Missing a Target

Sep

1 tweet

SPAM is one of the most used ways to market products and services. Nowadays, even SPAM is more targeted recognizing "Gender", "Age Group", "Race", "Income Demographics" and "Location". When those qualities are considered, can you really call it a SPAM.

But when the targeting is off, email marketing becomes very ineffective. For instance, this is an email I received today. It is a SPAM but it is targeted to female. I think they miss the mark on this one.

#Business #Marketing