Ken Uchikura Newsletter Vol. 68

Speech is Silver, Silence is Golden

“Not to say anything is often better than speaking too much or saying something inappropriate.”

Unfortunately, this does not apply anymore as you need to speak up to be heard. This works when people are looking at each other and reading people’s minds by evaluating facial and body expressions. These days people do not look at each other. They tend to look at their iPhones most of the time. That means that unless you speak you will not be heard. Better yet, you should email or text. Instead of speaking in public, you should consider an email broadcast or a social media post.

Another thing - people’s attention spans are getting shorter and shorter. Instead of long articles, your message should be very short and to the point. However, you should make sure you send out that message often. Things have changed. What was considered a virtue is no longer relevant. As a business owner, I always try to be up-front and easy to understand. I am still not very good at it.

Anyways, my point today is that if you want people to know your business, you need to communicate with the tools people use. That is not a speech, it must be digital and short.

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