PSPINC CEO Kenichi Uchikura's Blog

Onigiri at H-Mart costs around $2.99, which is 2-3 times higher than in Japan, despite rice and most ingredients being cheaper in the US. This price difference likely stems from higher labor costs, smaller demand, and specialized packaging. However, there’s a business opportunity here: if someone can mass-produce onigiri efficiently in the US, leveraging automation and local ingredients, it could be sold at a more competitive price. As Japanese food grows in popularity, affordable, ready-to-eat onigiri could thrive in the US market. I’ve also heard that onigiri is very popular in France, showing its global appeal.