In the past, advertising was dominated by newspapers, magazines, radio, and television. Through these media, companies conveyed their messages to consumers and built their brands. Television advertising, in particular, reigned for many years as a powerful way to reach a broad audience.

However, with the rapid rise of the internet, these traditional advertising platforms gradually began to lose their prominence. Today, online platforms like Google, Facebook, Instagram, and YouTube have become the central focus of advertising.

One key point to note is that advertising doesn't necessarily have to be paid. By posting on platforms such as Facebook, Instagram, and YouTube, individuals and businesses can spread their messages for free. The internet has brought new possibilities to advertising, allowing anyone to easily promote their brand or products to the world.

Furthermore, with Google, it's possible to rank high in search results by properly optimizing your website through search engine optimization (SEO). This allows you to naturally reach your target audience and drive traffic to your business without spending on advertising. SEO is a crucial factor in enhancing a company's online presence.

YouTube advertising, in particular, is a powerful tool that engages both the visual and auditory senses through video. The platform’s user base is vast, and it allows you to efficiently reach specific target audiences. Moreover, by using viewer behavior data, YouTube enables highly accurate targeting to maximize the impact of your ads.

In modern advertising strategies, a large budget or reliance on traditional media are no longer always necessary. By leveraging the internet, you can reach a wide range of target audiences at a low cost. By creating your own content and taking SEO into consideration, you can effectively grow your business. The combination of creativity and the power of online platforms is directly linked to business success.