PSPINC CEO Kenichi Uchikura's Blog

It's Friday

Apr

12

I hate getting old.

The week two of April is almost over. We had many projects going at the same time. It was a busy week. I am starting to realize I need to wear reading glasses.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #pspinc #valueproposition

Ken Uchikura Newsletter Vol. 19

Apr

11

Penny Wise And Pound Foolish

Dear Reader,

If you try to save money by buying something cheaper, only to find out later the one you bought was not like the one you wanted, you may have saved money but you really did not get what you wanted. You regret your decision to buy something based on the price alone. This happens a lot and you ended up buying the one you wanted in the first place. You actually could have saved money if you bought want you wanted to begin with.

That is a true definition of “Penny Wise And Pound Foolish”. But in reality, it's not that simple. Sometimes all you needed was the cheap product and it worked out fine. Sometimes, you buy the cheap one and then you decided to buy the real one and find out they are actually not much different. People including myself will not know which is the best one to buy. And since we usually buy only one, you will never know what another one would be like.

From the seller’s point, you want to sell your products at the highest price possible. But the higher the price, the harder to sell. How do you covey your value to your customers? Here are somethings people try;

Free shipping and free return. (Risk-Free Purchasing)
Referral program. (Many credit card company offer incentives)
Advertisements (Traditional Media and the Internet)
Trade Shows and Seminars

“Penny Wise And Pound Foolish“ is an advertising term for people selling products are relatively higher prices. Higher prices indicate that the product has something others do not. Unless you really have a product that has something of additional value, you need to make sure you at least make people think it has something special even though it doesn’t. That is what advertisements are for anyway.

#dreamersi #kenUchikuraNewsletter #marketing #pompomwashere #postinheaven #pspinc #valueproposition

Opinion Stand

Apr

8

You can check out the Opinion Stand at
https://www.greenbaumfurnishings.com

Why do you want to consider Opinion Stand for your store?

(1) Opinion Stand is the only device that enables you to listen to the people who has visited your store but not purchased anything.

(2) You can see the trend of the people's opinion.

(3) Next version will allow your customer to send more detailed reason for their choice.

http://www.opinionstand.com

If you are interested having an opinion stand for your company to evaluate, please lte me know.

#dreamersi #marketing #opinionstand #pompomwashere #pspinc #valueproposition

Web site updated for Opinion Stand

Mar

29

http://opinionstand.com

We have just updated the Opinion Stand web site.

http://opinionstand.com

We are now working with selected customers to test the opinion stand at their locations.

#dreamersi #marketing #pompomwashere #pspinc #valueproposition

My Newsletter 3/28/19

Mar

28

Kaikaku - Kaizen - Kairyo
改革・改善・改良

Kaikaku - Kaizen - Kairyo
改革・改善・改良

Dear Reader,

Those are the words that are associated with “CHANGE” in the Japanese language. They differ depending on the level of change you intend to do. The first word of all of those words starts with “改”. This kanji character means “CHANGE” and the second character tell you how big the change you are intending to make.

Kaikaku 改革
Kaikaku is the Japanese term for "radical change". In business, Kaikaku is concerned with making fundamental and radical changes. You use this word when you are making a change to the foundation.

Kaizen 改善
Kaizen is the Japanese word for “improvement". You are trying to improve some part of the system, not the entire company or process. This does not apply to a particular part of the product either. The philosophy of Kaizen is one of Toyota’s core values to always improve.

Kairyo 改良
Kairyo means to find something that is not good and making it better. First, you need to identify what is not good and then you make that part better. This applies to the product or parts, not to the people or the system.

Depending on the level of change you want to make, you apply the level of change you want to use. If you are concerned about one aspect of the product or business, you do not have to nuke it (Kaikaku), you just need to change the problem parts (Kairyou).

Japanese products now tend to have better quality because of those CHANGE concepts. Management and people understand and always look for the problem and trying to improve the company by applying the right amount of changes. Every company can always improve, the level of change is based on the problem you have. So, you should always think about at least how to Kairyo.

#KensNewsletter #dreamersi #marketing #pompomwashere #pspinc #valueproposition

Opinion Stand First Showing Tomorrow

Mar

26

http://opinionstand.com

I will bring an Opinion Stand to Seattle Executives Association meeting tomorrow. This is the first time I will be showing this device outside of the company.

http://opinionstand.com

#dreamersi #feebackonpilotsbt #marketing #opinionstand #pspinc #valueproposition

Getting Ready for Major Update

Mar

24

We are working on today, Sunday, to get ready for major system update starting tomorrow. With this update starting tomorrow, we are ready to move over 3,000 corporate wen/email system to the latest version. This is one of the biggest update we have ever done in our 23 year hosting history.

I thank people for working on Sunday!!!

#dreamersi #pspinc #valueproposition

Shorter, Smaller, Lighter, Thinner (Tan Shou Kei Haku)

Mar

23

When Japan was known for manufacturing center of the world, Japan did not just copy western products, they made it shorter, smaller, lighter, thinner (Tan Shou Kei Haku). Of course, the final product does the same but they are much shorter, smaller, lighter and thinner which provide cheaper transport cost and fewer parts. That made 'MADE IN JAPAN' more reliable and desirable. That enabled Japan to become the production powerhouse.

But Japan was never good at inventing something new. Products they produced were originated in the US but evolved into the mass production model with better quality in Japan. But in the last 20 years, Japan has been exporting its production capabilities to countries like China and other South Eastern Asian Nations. First Japan thought it was okay as long as they maintain the technology and know-how. But as you now know, most of the key production technologies have been transferred to China.

But China is not applying shorter, smaller, lighter, thinner (Tan Shou Kei Haku) concepts. They are in most cases copies of what they have learned in the past. Now the US is trying to stop the technology trade to China, which will make things interesting. Would Japan ever come back as a production powerhouse? I do not know but they have lost so much already, it might be too late for Japan to come back.

But I think for the software development, Japan may be the hidden treasure of the world. People are talking about how there are not enough engineers in Japan to fill their needs. But I think what they meant is that they cannot find engineers willing to work with less pay with a long commitment. Compare to the US, labor cost for Japanese is less than 1/2. I think there is plenty of engineers when you pay enough and hold them for long long hours. I believe software can be developed in Japan for much cheaper than the US.

If you are interested in joining me to explore software development in Japan, please let me know.

#KenUchikura #KensNesletter #dreamersi #feebackonpilotsbt #kiroboto #marketing #pompomishere #pompomwashere #postinheaven #pspinc #pspwebdevelopment #valueproposition

Don't you want to know???

Mar

22

http://www.opinionstand.com

If your customer likes your service, you want to know. At the same time you want to know if your customer is not happy. Do you have a way to measure that?

Take a look at OpinionStand by PSPinc. Please call us for a demo.

http://www.opinionstand.com

#dreamersi #feebackonpilotsbt #marketing #opinionstand #pompomwashere #pspinc #valueproposition

Message to Web Hosting Professionals

Mar

22

Dear web developing professionals. Please try not to sell me your service. I will only work with the companies that use our "domain, web and email" email hosting service for themselves and for their clients. If you do provide hosting service and wants to get out of the hosting service, please let me know. We buy clients and seamlessly move to our hosting environment.

--
Kenichi Uchikura
Founder
PSPINC
425-957-0808 x1610 (Office)
ken.uchikura@pspinc.com

#dreamersi #marketing #pompomwashere #pspinc #valueproposition