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PSPINC CEO Kenichi Uchikura's Blog

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  • Hashtag "#dreamersi" returned 915 results.

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

I missed company halloween costume day.

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Nice!!! Nice!!!
I am very sorry that I missed the company halloween costume day. I would love to see them all.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Ken Uchikura Newsletter Vol. 48

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Ken Uchikura Newsletter Vol. 48
Happy Halloween from Japan

Why are streets so clean in Japan?



I am in Japan right now and where I am staying there are many people from overseas who are here to watch the 2019 Rugby World Cup in Tokyo. There are many people from New Zealand wearing all black where I am staying.

I heard them saying (in their NZ accent) that they are very impressed with Tokyo and how clean the city is everywhere. I visit Tokyo many times but I never think about how clean it is. I did not think about it because it is always clean. Even compared to Seattle, it is much cleaner.

Yesterday I was walking toward the station, and I saw a man cleaning the gutters of a public street. He was cleaning it like it was his own home. It is not the government’s job to make a city clean, it is the people who clean the city.

To make something happen, you cannot simply hire somebody and tell them what to do. It is the way people think, you need to start with education. If you do not learn to be clean, you will never be clean.
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Arrived in Tokyo

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Beautiful Sunset Neat Incjeon K... Beautiful Sunset Neat Incjeon Korea My house nd office for next fe... My house nd office for next few days.
I arrived in Tokyo last night.
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Newsletter Vol 47

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Daylights are getting shorter. Daylights are getting shorter.
Ken Uchikura Newsletter Vol. 47
10/24/2019
Business 101

When you started learning about business, what did you learn? The first thing that I learned was to “find needs and fill them”. So the task becomes to find what people want. A lot of the time people, including myself, mistake what consumers want with what you want to sell. I often need to take a step back and think - do people really want this?

It then gets more complicated when you add resellers into the mix. Our company sells 80% of our services through our resellers. So, you have to think about both what the consumers wants and what our resellers want. A lot of the time what resellers want is different from what the consumers wants.

I often face this problem when we create a product for consumers and present it to resellers. They take the product and start selling it as if it was for a different purpose than originally intended. Resellers want to sell what is easy to describe and explain to their customers. That often differs from what your product was designed to do.

I think it is our job to explain what our product’s purpose is. If the market wants a different product, then we really need to rethink what we have built. In the end, the products we make must be intended for the consumers. Find needs and fill them.

***


If you like what you read, please show it by linking my company’s facebook pages.

For English Facebook https://www.facebook.com/PacificSoftwarePublishing/
日本語 Facebook https://www.facebook.com/PSPINCJP/

Arigato Gozaimasu … Thank you Very Much!

***


Please send any comments you may have to ken.uchikura@pspinc.com . If you do not like what you have read, you can unsubscribe at any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co . Thank you.
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Discrimination or Separation

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There is no place for discrimi... There is no place for discrimination.
But everyone is not created equal.
Definition of discrimination:

The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.

The key here is "unjust or prejudicial" ... But people are different. I wish to find the best position for the people.
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8TB External Hard Disk Drive

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8TB External Ha...
I bought 8TB Costco Hard Disk Drive today TO COST FOR $166 + TAX.
When we started our data center, I do not think we had 8TB of disk space at the data center.
It is amazing.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Newsletter Vol 46

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Newsletter Vol 46
Veblen Effect
When people are asked to choose between similar items A and B, people prefer whichever has the higher price. So the very idea that your price must be lower than your competitor to compete with them is wrong. It is not your job to make your price lower, your job is to make sure your product has better value. The value may not have anything to do with the product itself.

One way is to come up with a better product name. Here are some examples of name changes. You may or may not know the original names of these companies, but you likely know their current names on the right. They have changed nothing about their products, but the name change made them what they are now.

It may be time to change my company’s name.

ZimRide -> Lyft
Backrub -> Google
Software Development Labs -> Oracle
AuctionWeb -> eBay
Price Waterhouse Coopers -> Bearing Point
Oak (Software) and Green before that! -> Java
Sound Around -> Walkman
Cellular One -> Cingular
Mosaic Systems -> Netscape
Fashion 21 -> Forever 21
Radar Oven -> Microwave Oven
Michael Kors -> Capri Holdings
Priceline -> Booking Holdings
WeWork -> We Corporation
Coach -> Tapestry
WeightWatchers -> WW
Salton Cooker -> George Foreman’s Lean Mean Fat Reducing Grilling Machine
Wards -> Circuit City
Blue Ribbon Sports -> Nike
Firebird -> Firefox
Confinity -> Paypal
Jerry’s Guide to the World Wide Web -> Yahoo
Il Giornale Coffee Company -> Starbucks
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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MacOS Reinstallation

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To get this screen, you need t... To get this screen, you need to restart Mac while you are holding Command +Option + R MacOS Reinstallation MacOS Reinstallation MacOS Reinstallation MacOS Reinstallation MacOS Reinstallation MacOS Reinstallation MacOS Reinstallation MacOS Reinstallation
This I say forth attempts to install MacOS ... If this does not work, I have an appointment at Apple Store on this Saturday.
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Costco Pizzas

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Costco Pizzas
Once in w hile I have to go to COSTCO and pick up things. When I go to COSTCO, I make an extra effort to make sure I buy pizzas for my company.

Today I bought pumpkin pies and ice cream bars.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Veblen Effect

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Veblen Effect
Something you should know.

Abnormal market behavior where consumers purchase the higher-priced goods whereas similar low-priced (but not identical) substitutes are available. It is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption (to be seen as buying an expensive, prestige item). Named after its discoverer, the US social-critic Thorstein Bunde Veblen (1857-1929).

Read more: http://www.businessdictionary.com/definition/Veblen-effect.html
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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