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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
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Newsletter Vol 47

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Daylights are getting shorter. Daylights are getting shorter.
Ken Uchikura Newsletter Vol. 47
10/24/2019
Business 101

When you started learning about business, what did you learn? The first thing that I learned was to “find needs and fill them”. So the task becomes to find what people want. A lot of the time people, including myself, mistake what consumers want with what you want to sell. I often need to take a step back and think - do people really want this?

It then gets more complicated when you add resellers into the mix. Our company sells 80% of our services through our resellers. So, you have to think about both what the consumers wants and what our resellers want. A lot of the time what resellers want is different from what the consumers wants.

I often face this problem when we create a product for consumers and present it to resellers. They take the product and start selling it as if it was for a different purpose than originally intended. Resellers want to sell what is easy to describe and explain to their customers. That often differs from what your product was designed to do.

I think it is our job to explain what our product’s purpose is. If the market wants a different product, then we really need to rethink what we have built. In the end, the products we make must be intended for the consumers. Find needs and fill them.

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If you like what you read, please show it by linking my company’s facebook pages.

For English Facebook https://www.facebook.com/PacificSoftwarePublishing/
日本語 Facebook https://www.facebook.com/PSPINCJP/

Arigato Gozaimasu … Thank you Very Much!

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Please send any comments you may have to ken.uchikura@pspinc.com . If you do not like what you have read, you can unsubscribe at any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co . Thank you.
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