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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
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Ken Uchikura Newsletter Vol. 47
10/24/2019
Business 101
When you started learning about business, what did you learn? The first thing that I learned was to “find needs and fill them”. So the task becomes to find what people want. A lot of the time people, including myself, mistake what consumers want with what you want to sell. I often need to take a step back and think - do people really want this?
It then gets more complicated when you add resellers into the mix. Our company sells 80% of our services through our resellers. So, you have to think about both what the consumers wants and what our resellers want. A lot of the time what resellers want is different from what the consumers wants.
I often face this problem when we create a product for consumers and present it to resellers. They take the product and start selling it as if it was for a different purpose than originally intended. Resellers want to sell what is easy to describe and explain to their customers. That often differs from what your product was designed to do.
I think it is our job to explain what our product’s purpose is. If the market wants a different product, then we really need to rethink what we have built. In the end, the products we make must be intended for the consumers. Find needs and fill them.
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For English Facebook https://www.facebook.com/PacificSoftwarePublishing/
日本語 Facebook https://www.facebook.com/PSPINCJP/
Arigato Gozaimasu … Thank you Very Much!
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