My Last Seattle Executives Association Meeting

Jul

31

Today was my last day at the Seattle Executives Association (SEA) meeting. I joined SEA back in 2003, and over the past 21 years, I've had the privilege of serving as a board member, treasurer, and president. It has been an incredible journey, and today I pass the torch to Ryan Heinrichs to continue our membership at the Seattle Executives Association.

During my time with SEA, I've made many friends, which isn't always easy when you're the boss of your own company. The association has provided a unique platform for building genuine relationships, both professionally and personally. It's a community where business leaders can connect, share experiences, and support each other.

I highly recommend joining an association like SEA if you own your own business. The opportunities for networking, learning, and growth are invaluable. It's been an honor to be part of such a dynamic and supportive organization, and I look forward to seeing Ryan and others continue to thrive within SEA.

In summary, my experience with SEA has been one of the most rewarding aspects of my professional life, and I am confident that it will continue to be a valuable resource for all its members.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Biznomos #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Ken Uchikura Newsletter Vol. 296 It's Better to Excel in One Thing than to Have Many Average Features

Jul

31

It's Better to Excel in One Thing than to Have Many Average Features

Products that try to offer every feature tend to sell less over time. This is because they lack distinctive qualities, making it hard to compare them with competitors. As a result, price and brand power become the only selling points. Therefore, for products and services sold by small businesses without strong brand power, it's essential to highlight and promote one outstanding feature rather than trying to cover all functionalities broadly.

Until now, my company has believed that having all the features was important, but unfortunately, this has led to a loss of product distinction. Although I am confident in the quality of our offerings, they lack unique characteristics.

From now on, I think it’s important to focus on understanding customer needs and develop products with exceptional features that meet those needs, maximizing the appeal of those features. For example, if a software product has an incredibly user-friendly interface, we can attract users' attention by emphasizing its ease of use compared to competitor products. Conversely, trying to include every feature might compromise usability or increase the product cost.

By focusing on specific features, we can deliver a powerful message to the user base that seeks those features. Highlighting particularly strong features or unique technologies in PSPINC's services will enhance our competitiveness.

This strategy also has marketing benefits. By emphasizing the distinctive features in promotional materials, we can clearly convey the product's appeal to users. In summary, for small businesses to succeed in the market, it is crucial to focus on one outstanding feature and make the most of it.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Biznomos #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Business Organization Portal System by PSPINC.

Jul

30

Discover Biznomos: Empowering Business Associations with PSPINC
Biznomos, developed by PSPINC, is a robust business association portal system designed to manage and promote organizations and their members effectively. Drawing from our long-standing membership and experience with the Seattle Executives Association (SEA) since 2003, we created Biznomos to address the unique needs of business associations.

Key Features of Biznomos:
* Membership Management: Simplifies member information handling, renewals, and communications through a user-friendly interface.
* Event Management: Streamlines event planning, promotion, registration, and tracking.
* Communication Tools: Enhances outreach with integrated tools for newsletters and announcements.
* Directory Services: Maintains a searchable, up-to-date member directory.
* Reporting and Analytics: Provides insights on membership activities and engagement to facilitate data-driven decisions.

Why Choose Biznomos?
Biznomos automates administrative tasks, boosts member engagement, and offers customizable features tailored to each organization’s specific needs. Supported by PSPINC’s dedicated team, it ensures smooth operations and quick resolution of any issues.

Experience the comprehensive solution Biznomos offers to help your business association thrive. For more information, visit Biznomos by PSPINC.

https://www.pspinc.com/biznomos

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Biznomos #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Breakfast and a Nine-Hole Round of Golf Today

Jul

28

I was at the golf club this morning and had a wonderful breakfast with my friend. After breakfast, I practiced at the new facility at my golf club. Following the practice, they allowed me to start at the 10th hole, and I was able to finish at the 18th. It took less than two hours to play nine holes, which was wonderful. I still need to work on many aspects of the game, but my approach and putting are getting better.

今朝、ゴルフクラブに行って友人と素晴らしい朝食を楽しみました。朝食の後、ゴルフクラブの新しい施設で練習をしました。練習の後、10番ホールからスタートすることを許可してもらい、18番ホールまでプレーしました。9ホールを2時間以内で回ることができて、とても良かったです。まだゴルフの多くの面で改善が必要ですが、アプローチとパッティングが少しずつ良くなっています。

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Redmond Town Center

Jul

27

It mist be before COVID when I visted Redmond Town Center last time. It has not changed much but some of my favirite restaurants are gone and replaced by other restaurants. I had lunch as Matt's Oyster House today. I must come back again and explore more.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

I just received an invitation to Tokyo International Gift Show

Jul

26

Exciting Trip to Japan and the Tokyo International Gift Show

My next trip starts tomorrow, September 4th, and I will arrive in Japan on September 5th. If everything goes as planned, I will have the chance to attend the Tokyo International Gift Show on September 6th. The timing couldn't be more perfect!

Exploring Opportunities at the Expo

I’m looking forward to seeing the various interesting projects showcased at the expo. I plan to connect with exhibitors to explore potential opportunities for entering the US market. My focus will be on identifying innovative products and services that could benefit from expanding their reach.

Offering My Expertise

Given my background and expertise in the digital realm, I believe I can offer valuable assistance. Specifically, I aim to help these companies enhance their online presence and leverage the internet to grow their business in the US. Whether it’s through developing bilingual websites, improving SEO, or crafting targeted online marketing strategies, I’m excited about the potential collaborations that could emerge from this event.

Stay tuned for updates on my journey and the exciting opportunities that lie ahead!

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

What is a STEP MAIL. ... Do not confuse with Email Broadcasting!!!

Jul

26

Step emails are often confused with newsletters, but they serve entirely different purposes. This time, we will thoroughly explain how to create a scenario for step emails, even for first-time users, and teach you the principles of crafting scenarios, rather than just providing sample texts.

Understanding Step Emails

How well do you understand step emails? Also known as follow-up emails, they are indispensable in email marketing. While the content of each newsletter is crucial, step emails do not conclude with a single message. Therefore, it is essential to constantly consider the customer's reaction and create a scenario that seamlessly connects to the next email. This time, we will provide plenty of information on the secrets of scenarios, even for those who are thinking about step emails for the first time!

Overview of Step Emails

First, let's quickly review what step emails are. Step emails are a form of email marketing where pre-prepared emails are automatically sent to users according to a set schedule. Starting from the day the user registers, step emails can include welcome emails, birthday emails, and more, playing a significant role in maintaining relationships with customers.

The main benefits of step emails include:

- Sending emails tailored to each user's needs by timing them with specific dates or user actions.
- Increasing touchpoints with users and enhancing communication.

Differences Between Step Emails and Scenario Emails

One email distribution method that is often confused with step emails is "scenario emails." Although they appear similar, they are strictly different. The main difference lies in what triggers the email.

- Step Emails: Triggered by a specific date. For example, emails automatically sent one week and two weeks after a user requests materials.

- Scenario Emails: Triggered by customer actions. For example, emails sent to users who have viewed a feature page three times or opened an email. Scenario emails allow for more detailed conditions compared to step emails, which are based on specific dates.

Choosing the Right Distribution Method

By selecting the appropriate distribution method based on your objectives and use cases, you can enhance the effectiveness of your email distribution. Understanding the differences between these methods is beneficial.

How to Create a Scenario

Finally, let's discuss how to create a scenario for step emails. Even if you are distributing step emails for the first time, you can create effective scenarios by keeping the following points in mind:

1. Clarify Your Goals: Clearly define what you want to achieve, such as promoting product purchases, educating users, or maintaining relationships.

2. Understand the Customer Journey: Understand the process customers go through to become interested in your product or service and create a scenario that follows that process.

3. Set Objectives for Each Email: Set specific objectives for each email and create content that aligns with those objectives.

4. Encourage Action: Include clear calls to action (CTA) in each email to prompt specific actions.

5. Set Timing and Frequency: Establish the timing and frequency of email sends to maintain customer interest.

By following these steps, you can maximize the effectiveness of your step emails.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

How to make most of your Web presence

Jul

25

To make your Internet presence work for you, you need to follow these essential steps:

1. Ensure You Have a Good Website with the Right SEO and Clear Calls to Action

- User-Friendly Design: Your website should be easy to navigate, visually appealing, and mobile-friendly. Ensure that visitors can easily find the information they need.
- SEO (Search Engine Optimization): Optimize your website with relevant keywords, meta descriptions, and quality content to improve your search engine rankings. This will help potential customers find you more easily.
- Clear Calls to Action (CTAs): Make sure your CTAs are prominently displayed and encourage visitors to take the desired actions, such as signing up for a newsletter, requesting a quote, or making a purchase.

2. Use Blogs, Social Media, Email, and Video to Promote Your Website

- Blogging: Regularly update your blog with informative and engaging content that addresses your audience's interests and needs. This can improve your SEO and establish you as an authority in your field.
- Social Media: Leverage platforms like Facebook, Twitter, Instagram, and LinkedIn to share your content, engage with your audience, and drive traffic to your website.
- Email Marketing: Build an email list and send regular newsletters with updates, promotions, and valuable content. This helps keep your audience informed and engaged.
- Video Marketing: Create videos to showcase your products, share customer testimonials, and provide tutorials. Videos can be shared on your website, social media, and platforms like YouTube to reach a wider audience.

3. Create and Implement a Strategic Internet Advertisement Plan

- Identify Your Target Audience: Understand who your ideal customers are and tailor your advertising efforts to reach them effectively.
- Choose the Right Advertising Platforms: Utilize platforms such as Google Ads, Facebook Ads, and Instagram Ads to create targeted campaigns that reach your audience where they are most active.
- Monitor and Optimize: Regularly track the performance of your ad campaigns and make necessary adjustments to improve their effectiveness. Use analytics tools to measure key metrics such as click-through rates, conversion rates, and return on investment (ROI).

By following these steps, you can create a robust online presence that attracts, engages, and converts visitors into loyal customers.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Introducing C-Sagaseru.com

Jul

25

Coaches,

We work with coaches, consultants, and counselors to create an internet-based listing service called c-sagaseru.com in Japan. Currently, over 350 coaches use this service to list their services.

For the past three years, we have designed, developed, and hosted this website. It is funded by the coaches who want to be listed, and they pay a very nominal fee with no commission taken by the site. There is no fee for users seeking coaches.

Do you think there is a need for this type of site in the US? I would love to hear your thoughts.

https://c-sagaseru.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#ALISE #Bloguru #DoubleByteSpecialists #Dreamersi #EmailHosting #ITSupport #KenichiUchikura #OnlineMarketing #PSPINC #SaaS #WebHosting #WebdeReserve #WebsiteEvaluation

Project Tracking Meeting

Jul

25

Every morning, PSPINC holds a meeting to review the development status of all projects. This meeting includes both the development and sales teams, who share their progress, make necessary adjustments, and resolve any issues. This ensures that each project progresses smoothly and maintains effective communication.

毎朝 PSPINC では、すべてのプロジェクトの開発状況を確認するためのミーティングを行っています。このミーティングには開発チームと営業チームが参加し、それぞれの進捗状況を共有し、必要な調整や問題解決を行っています。これにより、各プロジェクトがスムーズに進行し、効果的なコミュニケーションが保たれています。

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__