PSPINC Official Company Blog

What’s New Newsletter Vol. 141 “Product Development”

Nov

10

When developing products for your business, it’s important to remember your audience. Regardless of what industry you’re in, customers regard you as experts. And you wouldn’t be running a small business if you didn’t have at least some kind of expertise. The product or service you create shouldn’t just serve you, but also your industry and your audience. Customers are smart, but don’t assume they know the same things you do. Because they don’t. So, don’t design your product in a way that requires them to know more than they do.

To make sure this doesn’t happen, it’s always a good idea to test your new product with someone who isn’t well-versed in your industry. As a tech company, we get our sales and marketing team to try out our new products. And it’s not only because they’re the ones who are trying to sell it. It’s also to see if there are areas where we could improve because if they don’t know how to use it, how can we expect our customers to know?

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #officetips #pacificsoftwarepublishing #pspinc #sales #smallbusiness #softwaredevelopment #tech #technology #webdevelopment

What’s New Newsletter Vol. 140 “Transparency in Business”

Nov

3

For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the brand. For example, if one of your products is low in stock or your office reduces hours because of a holiday, it’s important to let customers know. Especially since this information could affect their overall experience with the brand. In line with that logic, being transparent with your customers also includes sharing positive news, like new product additions or sale promotions.

Being honest with your customers will help you maintain relationships between your business and your customers. And for small businesses, those relationships are crucial in establishing a great reputation for your business as well as creating loyal customers. With a solid base of loyal customers and an exceptional reputation, your business could create brand evangelists, where customers will market for you by telling people how great your company is. And if you continue to nurture those relationships, you’ll always have a constant flow of business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #customersupport #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #newsletter #officetips #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #technology

What’s New Newsletter Vol. 139 “Putting Customers First”

Oct

27

If you’re struggling to sell products or services for your business, think about your customers. After all, they’re the ones who will be purchasing and using them. How can customers use your product or service, and what benefit are they gaining from it? While you may have some initial ideas, look into other possible uses. There are plenty of products that were originally created with a specific purpose, but customers found a completely different use than it was intended for.

But it’s important to keep your customers at the top of your mind. For them, it’s about if it’s worth the money they’re going to spend on it. Determine what value your product has and how you can better serve your customers. Get feedback from them to see what they like and what they don’t like about your products. And look into improving them to better serve them.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #customersupport #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology

Back from Japan

Oct

26

Our founder and CEO, Ken Uchikura, just got back from his trip to Japan and brought back some snacks for us to try at our Bellevue office! Thank you, Uchikura-san!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #customersupport #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #tech #technology

What’s New Newsletter Vol. 138 “Simplify the Purchasing Process”

Oct

20

Regardless of what kind of business you’re in, the end goal is the same: increase sales for your company. There’s a lot that goes into getting a potential customer across the finish line. All of these are outlined in a customer journey. But even after you attract customers enough to get them interested in what you’re selling, you can still lose them during the purchase process.

The best way to combat this problem is by simplifying the overall process. If customers find it too hard to purchase from you, they’ll simply walk away. With e-commerce giants like Amazon, it’s essential to make the checkout process as easy as possible. So, evaluate your overall purchase processes regularly to make sure there isn’t any friction that will stop potential customers from buying from you. After all, you can’t fix a problem if you don’t know it exists.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web

What’s New Newsletter Vol. 137 “Content Marketing”

Oct

13

As a business, it’s important to build trust with your customers. But it’s even more important for small businesses. While your website may have an “About Us” or perhaps even a “History” page, it may not be enough for potential customers. People want to know more about the companies they buy from. Especially younger generations. Customers increasingly want to buy from brands that have the same values that they do. And it’s why we see big brands support different social issues, even if they are controversial.

For small businesses, one way to build trust easily is through content marketing. Content marketing involves creating and sharing content online, through social media, videos, and/or blog posts. The content itself isn’t explicitly promoting anything though. Instead, it demonstrates your company’s expertise. This blog post is an example of content marketing, by the way. And while website traffic is the only directly measurable thing you can track, it will undoubtedly grow your business sustainably. So, while creating content that isn’t directly selling may seem counterintuitive, it’s well worth it in the long run.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #contentcreation #contentmarketing #customers #digitalmarketing #growth #marketing #marketingtps #newsletter #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #video #web #website

PSPINC What’s New Newsletter Vol. 133 “Serving Your Customers”

Sep

15

As a business that sells to other businesses, it’s hard to sell and retain those customers sometimes. But what we’ve found very helpful is taking the focus of our company. Instead, we put the focus on our customers. It’s not about trying to get what we need from them; it’s about giving them what they need. When asking them how we can help them, it shows how much we care about them rather than just trying to push our products on them. While we do still want to make money, customers don’t like feeling like that’s the end goal.

If what you’re selling fits with what they want and need for their business, that’s great. But if it doesn’t, the relationship with them doesn’t have to end there. The customer’s best interests should still be at the forefront of how your sales team deals with customers, even if it means they won’t buy from you right now. In turn, they won’t only remember your business, but they also might recommend you to other people just based on their friendly interaction with you. This overall effort will, at the very least, give customers a great perspective on your business. They’ll see your business as one that genuinely cares about the well-being of their customers, even if it doesn’t result in a purchase.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #brandperspective #business #businesstips #customers #customerservice #customersupport #marketing #marketingtips #newsletter #officetips #pspinc #pspincwhatsnewnewsletter #retention #sales #selling #service #smallbusiness

What’s New Newsletter Vol. 129 “Good Marketing Takes Time”

Aug

18

Business-to-business (B2B) marketing can be a hard task sometimes because it regularly takes time for results to occur. In fact, it takes longer than it would in a traditional business-to-customer (B2C) marketing campaign. But the key to any marketing effort is being patient. Marketing, in essence, is all about experimenting and figuring out what works for your business. While there are many industry-proven tactics and strategies, what works for one company won’t necessarily work for another.

For business owners, that can be a frustrating process. It’s tempting to give up altogether because it’s hard waiting to see if your efforts will be worth it in the end. But it’s essential. To truly find success, marketers need to find the right balance between all marketing facets like your audience, channel, timing, promotional offer, and more. In trying times, look at what’s working and what isn’t. It’ll help you figure out where to pivot your strategy and how to proceed. So, no matter how difficult it can be, just remember to be patient. You’ll figure it out, eventually.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #b2c #blog #business #businesstips #businesstools #digitalmarketing #maretingtips #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #technology

What’s New Newsletter Vol. 128 “Delegating as a Small Business Owner”

Aug

11

As a small business owner, it’s hard not to want to be involved in everything. After all, it’s your company. So, it’s not surprising to learn that many entrepreneurs try to do it all on their own in the beginning. But no one can be good at everything. Running a startup involves many tasks that one person alone cannot tackle on their own. So, being able to delegate is an important skill business owners need to learn.

The easiest way to do this is by focusing on what you’re best at. Then, you can hire experienced and talented people to do the rest. If you don’t know where to start, write down everything that needs to get done for your business on a daily, weekly, or even monthly basis. Then, sort through which tasks you can pass off to someone else. If you try to do it all yourself all the time, it won’t be long before you feel burnt out. For someone investing so much of their time, money, and hard work into a company, it’s hard to give up control. But it’s a necessary skill for businesses to thrive.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businessowner #businesstips #delegating #entrepreneur #marketing #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #smallbusinessowner #startup #tasks

PSPINC What's New Newsletter Vol. 126 "Business Competition"

Jul

28

Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way to combat that is to always be aware of what your competitors are doing. While trends in your industry will come and go, seeing which ones perform well will help you stay ahead of the game. When looking at your competitors, you’ll want to look at what products they offer, how much they cost, and how they market them. Then, you’ll want to compare them to your business.

Through this, you can figure out what your weaknesses may be and what competitive advantage you have by comparison. Generally, the most important purchasing considerations are price and product quality. If your offering is cheaper than your competitor, market that. If it’s more expensive, maybe it’s because the quality's better than your competitor's. Make sure your customers know that. But don’t obsess over your competitors. In the end, the focus should still be serving your customers’ needs and desires.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.