PSPINC Official Company Blog

Japanese Version of the DENREI App Now Available

May

18

Following last month’s release of the English version of our new DENREI app, we’re pleased to announce that a Japanese version is now available! With this new update, people in Japan can now try our app, DENREI.

With DENREI, users can only exchange messages with other DENREI members. Using the power of email, DENREI is the securest way to send and receive messages. We designed DENREI specifically to prevent the abundance of spam issues traditional email faces as well as non-delivery. Currently, the app is limited to iOS users, but it’s now available for our customers in Japan through the Japanese app store. Download the app and sign up for DENREI today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #appdevelopment #apple #blog #business #businesstools #denrei #ios #japan #japanese #mobile #pspinc #smallbusiness #softwaredevelopment #tech #technology #update #web #webdevelopment #websites

Announcement: Dreamersi Admin Panel Updates

May

18

We’re pleased to announce that we’ve updated our admin panel for our premiere web hosting service, Dreamersi! As a big thank you to our loyal customers, Dreamersi users will now see that their admin panel now includes a link to a special promotion. When you sign in to your account, you’ll now see a banner at the top for an exclusive opportunity to save more on one of our other online tools. Currently, our Dreamersi customers can save up to 45% on a new eCommerce site with one of our YourHost ShopSite plans:
dreamersi admin panel with promotional banner

dreamersi admin panel with promotional banner

Additionally, this new update also makes it easier to sign up for our other various online business tools. These products not only go well with our web hosting, but they’ll also make it easier to grow your business online.

#blog #business #businesstools #customerservice #dreamersi #pacificsoftwarepublishing #pspinc #shopsite #smallbusiness #softwaredevelopment #tech #technology #update #web #webdevelopment #webhosting #website #websitebuilder #websites #webtools #yourhost

The Benefits of Online Forms

May

17

Online forms are largely used by businesses for a variety of business and marketing purposes. They’re much more modern compared to paper forms and simplify and optimize the entire process for businesses. Online forms are generally cloud-based, meaning that the data’s instantly digitalized and stored in the system. This gives business owners instant access to accurate, verified, and up-to-date information and makes it easier to process this data further. Online forms also greatly reduce cost while optimizing for efficiency because it’s no longer necessary to physically print, mail, store, and organize them. It also decreases the possibility of misplacing, burying, or even destroying the data, which is a very likely occurrence when dealing with paper forms.

Marketing Purposes of Online Forms

Other than simplifying and digitalizing processes on the administrative side, online forms can be great for marketing as well. Much like other digital marketing efforts, it’s easy to track how well online forms are performing and adjust them as needed. When placed on your business website, it can be a great way to drive lead generation, serving as an email newsletter opt-in, or an alternative for users to contact your business.

Other than that, you can get feedback directly from your customers about your company’s offerings and/or their overall experience on your website. For example, after purchasing a product/service, customers can review the product/service they bought or answer questions about the checkout experience, both of which can be done with an online form. After that, businesses can even create an automated and personalized response to people who filled out the form. Because it’s an online form, the responses are immediately sent after they’re filled out and submitted.

Online Form Builders

someone holding a tablet open to an empty online form

As great as online forms can be for your business, creating one can involve a lot of coding, which isn’t a capability all business owners have. This is exactly why PSPINC created InforMakers, our intuitive form builder. With InforMakers, you can easily create, customize, and embed as many online forms as you need. Once created, you can customize the messages users get upon completion. After embedding and placing it on your site, you can view all your form submission data and export it into a tidy CSV file for your records. InforMakers is just $8/month. Or if you’re one of our Dreamersi customers, you can get it for free in addition to your web and/or email hosting.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerfeedback #customersupport #digitalmarketing #dreamersi #hosting #informakers #marketing #marketingdigital #newsletter #onlineform #pspinc #review #tech #technology #web #webhosting #website #websites #webtools

PSPINC What’s New Newsletter Vol. 115 “Human Customer Service”

May

12

Here at PSPINC, we believe in excellent customer support. That’s why we have a whole support team that spends their day answering questions our customers may have. While automated customer service has gotten popular in the last few years, we persist. Even though we’re a tech company. Why? Because we still believe in giving our customers the best support they can get. With an automated system, there’s no capability to form a personable relationship with the customer. When our customers call PSPINC, they know they’ll talk to a real human being. And for customers that call often, they’ll know exactly who they’re talking to or who to ask for. That’s a benefit that doesn’t come from automated customer service.

Our customer support team gets quality feedback from customers about our products and/or services. And we learn more about them in our conversations that an automated system would never get. With that, we can collect valuable data on the customer and use it to market to them more effectively in the future. Many companies use automated customer service because they argue it results in fewer mistakes and can be cheaper in the long run. But just because it cost more, it doesn’t mean it’s not worth the extra cost. Because while people can make mistakes, so can machines. So, if you need any help with your website needs, give us a call. Our support team is ready for your call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #hosting #marketing #marketingdigital #newsletter #officetips #pacificsoftwarepublishing #pspinc #smallbusiness #softwaredevelopment #tech #technology #webhosting #website

Pass Wizard Mobile Updates

May

9

We’re pleased to announce that we’ve updated the mobile version of Pass Wizard. Since releasing in March, we’re grateful that many people have used it. Recently, we found that there are multiple mobile users, so we’ve made it easier for smartphone and tablet users to use Pass Wizard. We’ve since updated the registration process, making it easier for users to sign up.

Pass Wizard is a password management system designed and developed by PSPINC that allows you to store passwords securely. With the free account, you can store up to 30 passwords. If you upgrade to the paid Pro account, you can save an unlimited number of passwords and gain access to our group sharing features, which include sharing specific passwords with a group.

To safely protect your data, Pass Wizard uses a two-step verification (2FA) system via SMS, designed with ultra-high security and encryption technology. If you still haven’t signed up for Pass Wizard, please try the free plan first. We will continue to not only improve Pass Wizard’s easy functionality, but also its security measures. Pass Wizard is available on our website and is free to try.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #cybersecurity #pacificsoftwarepublishing #passwordmanager #passwords #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #softwaredevelopment #tech #technology #update #web #webdevelopment #website #webtools

PSPINC What’s New Newsletter Vol. 114 “Being Proactive in Business”

May

5

It’s important to be proactive in business. Rather than waiting for problems to arise, businesses should anticipate them and have a plan in place to solve them. Otherwise, you’ll be left scrambling to fix the problem. And in the process, you may lose customers as a result because they might lose trust in you as a company. To ensure this doesn’t happen, you’ll have to do your research to find potential problems. The best way to accomplish this is by testing everything constantly to make sure your new product and/or service works correctly. It’s exactly why PSPINC has a quality assurance (QA) department. And even if you think it’s great, you should still seek feedback from your employees. Especially because they too represent potential customers.

Additionally, you should test every part of the purchase funnel to identify places that could cause friction. For example, if your payment portal on your website isn’t working properly, customers will likely abandon the process altogether. Instead, they’ll look to your competitors to find a similar product. Today’s customers are smart and hold a lot of influence over the marketplace. If a potential customer tries to buy your product and finds the product problematic or the process too troublesome, they won’t hesitate to tell you. Or worse, they’ll tell others on social media. So, avoid this problem by being proactive before releasing a new product or service.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #customerservice #customersupport #digitalmarketing #entrepreneur #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #qa #qualityassurance #tech #technology #testing #web

What is a Customer Journey?

May

3

If you’ve ever worked in sales or marketing, you've probably used or at least heard of a customer journey. While it sounds self-explanatory, fully building a customer journey out will help to create a stronger strategy moving forward. And from a business perspective, continually improving the customer’s experience will lead to not only an increase in sales but also in loyal customers. A customer journey outlines the steps a customer takes when encountering a company, including where they could potentially drop off.

A customer journey typically has five stages: awareness, consideration, acquisition, purchase, and loyalty. The awareness stage consists of how a customer hears about you. This can be through non-digital mediums like word-of-mouth or newspapers. But nowadays they probably found your company somewhere online like through a Google search or on social media. Then, there’s the consideration stage, where customers decide if they want to learn more about your company, your product, and/or your service. If they’re interested, they’ll move forward to the acquisition stage, where they’ll actively explore your company’s content and see how your competition compares.

The Acquisition Stage

a man sitting at a small cafe table with a laptop, notebooks, and phone on the table while the man's holding a to-go coffee cup in one hand and the other hand on his hand

The acquisition stage is arguably the most important step of the journey. At this point, your customer knows who you are, what you’re selling, and how you stack up against your competitors. But whether they purchase or not depends on multiple factors. From the company’s perspective, you want to make sure your brand and what you’re selling is as presentable as possible, the customer’s experience is smooth and simple, and your prices are at the same level as your competitors.

If your products and/or services are too expensive, the customer will just buy them elsewhere. If you’re not the cheapest option, you need to at least tell your customers why. For example, if your product is better because of the material or usability, make sure your customers know that. Because while price is an important factor, many will be willing to pay extra if they think it’s worth it.

Getting Customers to the Purchasing Stage

a woman holding multiple shopping bags while wearing sunglasses and looking at her phone

Once they decide they want to purchase, they enter the purchase stage, hence the name. This could be physically paying for it in a physical store or going through the payment portal on your site. After that is the post-purchase stage. In a brick-and-mortar store, this includes everything the customer encounters after paying. For example, they could see poster ads hung around the store. For digital consumers, this could be a “Your order is placed” page with their order number and details or a follow-up email encouraging customers to follow them on socials and shop from them again.

If your customer is frustrated or overwhelmed at any point in the process, they’ll probably end the journey there. As a business, that’s the last thing you want. You want your customer to go through the entire journey. Actually, what you really want is for customers to come back repeatedly. Beyond that, you want loyal customers to start recommending your products to convert even more people into customers. Or more loyal customers, preferably.

How Loyal Customers Play a Role

a woman holding a bag with a small flower bouquet inside as she leaves a store

For people who are actively loyal to your company to the point of recommending your products, they are what’s called brand evangelists. Regarding the customer journey, repeat customers no longer start from the beginning. Instead, they skip forward to the acquisition stage or straight to purchasing your product.

From a business perspective, it’s important to know how customers interact with your brand. The best way to figure that out is by creating a customer journey. With it, you can identify the steps potential customers make both before and after they purchase from you. Or more importantly, where you need to improve to prevent people from leaving before they get to the purchase stage. After all, you can’t fix a problem if you don’t where to start.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#acquisition #advertising #awareness #branding #business #businesstips #consideration #customerjourney #customers #customerservice #digitalmarketing #google #loyalty #marketing #marketingdigital #purchase #smallbusiness #socialmedia #tech #web

PSPINC What’s New Newsletter Vol. 113 “Dreamersi Customers Earn More”

Apr

28

Did you know that Dreamersi, comes with exclusive access to other PSPINC products? For example, Dreamersi customers also have WebdeXpress and InforMakers at their disposable. And they even get special discounts whenever we discount any of our products or services.

WebdeXpress (WDX) is PSPINC’s intuitive website builder and comes with all sorts of great features. WDX makes it easy for customers to design their website, with the option to use a pre-defined template or fully customize it with HTML and CSS. All it takes is one click to download WDX to get started building your website.

InforMakers is another additional tool that’s available for free for our Dreamersi customers. With it, users can easily create custom online forms. It’s usually priced at $8/month for everyone else, but to thank them for their loyalty, Dreamersi customers get it for free. It’s a great feature for businesses because it can be a way to generate more leads and collect data on their customers.

Dreamersi is our premiere web and email hosting service. We developed and designed it in-house, which means we have full control over the digital environment. That then makes it easier to create custom development for customers looking for website features that aren’t offered by other website builders. So, please consider hosting your website with Dreamersi.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customersupport #dreamersi #hosting #pspinc #pspincwhatsnewnewsletter #seo #smallbusiness #softwaredevelopment #tech #technology #webdesign #webdevelopment #webdexpress #webhosting #website #webtools

PSPINC What’s New Newsletter Vol. 112 “DENREI’s New Mobile App”

Apr

21

Last week, we announced that one of our online communities, DENREI, just launched a mobile app! We still have the browser version available, but we’ve created the app specifically to improve users’ experience. With the app, the sign-up and account set-up process is simpler, eliminating the need for an email client. It also comes with some additional features, making it easier to connect and converse with other members.

On the new DENREI app, users can easily send messages to their followers and read other community members’ broadcasts. DENREI was built for users looking to build and connect with unique and exclusive online communities.

For a full breakdown of some of the amazing features with DENREI’s new mobile app, please check out our announcement blog post.

So, download the free DENREI app today! Only available in the U.S on iOS.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #apple #blog #business #community #denrei #email #ios #mobile #mobileapp #online #onlinecommunity #pspinc #pspincwhatsnewnewsletter #tech #technology #web #webdevelopment

The Importance of Research in Business

Apr

19

Research is important in almost all industries, but particularly in business. With the world constantly changing, the marketplace changes with it. To really make it, businesses have to keep up with those changes to stand out amongst their competitors. The easiest way to do that is to encourage an atmosphere of constant research. By that, businesses need to know how their niche industries are changing, what their customers are responding (and not responding) to, and what changes they can make to improve for their customers.

Businesses shouldn’t just research to stay up to date on things. What you’re really doing is figuring out what consumers will find important in the future. Trends, while they can come and go, are trends for a reason. It means enough people respond to it that it becomes an important facet of their everyday lives. The ones that stick are the ones you’ll need to pay attention to.

Beginning the Research Process

man sitting in front of a aptop while writing something down on paper in front of him

Researching, while it seems easy, has a process. When starting, you need to know what you need to research. There are two big reasons why when it comes to conducting marketing research: to solve a problem or to find an opportunity to exploit. The first reason is more indicative of the ebbs and flows of your business. If there’s a big problem within your niche industry that needs fixing, you’ll want to not only know about it, but you’ll also want to be the one to fix it. The second reason is one that your company will want to research regularly because I guarantee you, your competitors already are.

Then, you’ll want to do what’s called primary and secondary research. Secondary research, however, is a little easier to do. What it really entails is looking through previously completed studies and using them for what you need them for. Primary research consists of surveys, interviews, observations, focus groups, A/B testing, and questionnaires. From a business perspective, these efforts are done to learn more about your customers. An easy way to figure out how your customers feel about your company and what they’re left craving is to just ask them. PSPINC's Opinion Stand is a great and easy way to figure that out. All customers have to do is click on a smile icon to tell you how they feel, which they can access either through a unique QR code or on your website. Or they can embed a form on their website with InforMakers to conduct a survey after customers purchase a product/service.

Using Data to Your Advantage

a woman in a bathrobe and a towel in her hair while applying a skin care product on her face while looking in the mirror

After doing all that research, it’s then time to collect your data. More importantly, it’s time to sort your data and determine what’s relevant and what isn’t. There’s an abundance of information out there, but it’s what you do with it that can make a difference. One very successful example is Dove’s Real Beauty Campaign. In 2006, Dove released a commercial that showed the work that goes into creating a billboard. Namely, all the Photoshop work that completely transforms what a woman looks like. At the end of the video, it says “No wonder our perception of beauty is distorted”.

At the end of the day, it’s important to remember that customers are smart. They’re exposed to just as much media as we are. So, when it comes time for them to purchase, they’re more than willing to do the work of looking into your competitors to see if or how they’re performing in comparison. Whether it’s in the product/service quality, pricing difference, and/or how you’re promoting it. If your business takes the time and effort to do the necessary research, it’ll make things easier in the long run. You won’t struggle trying to keep up with the industry or your closest competitors because you’ll already be working on making those changes.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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