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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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Getting Started with Email Campaigns

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Over the next few weeks, we’ll dive into strategies that will help you take your email marketing campaign to a new level. First, we need to establish what makes an email campaign “successful” and some basic tips for improving on your current campaigns.

Don’t have an email marketing plan? Good news, we're here to help you get started!

Define your Objective

Before you start thinking about a witty subject line or writing your content, you need to establish your main objective for your campaign. Do you want to drive traffic to your website? Maybe you want to introduce a new product or increase sales. Whatever your objective is, define it clearly and specifically. This will affect how you format and write your emails.

Choose Your Audience

Not every email should go to every customer. Try to define and segment your email lists so you can target specific audiences. For example, emails with special offers or discount only available in select states wouldn’t be helpful to your entire customer base because they may not be able to use them. Being specific when defining your audience allows you to be more targeted in your tone and call to action – which should help increase engagement.

Personalize the Email

This one goes hand-in-hand with choosing your audience. We all get more emails than we want, so, if you want someone to take notice of your email, you need to get personal. Adding a personal touch, like referring to them by name, can separate your email from the obvious copy-and-paste emails we all get that are often addressed with the wrong pronouns.

Write Enticing Subject Lines

The golden egg of email marketing – this is your one chance to get their attention and entice them into opening your email. Short and clear subject lines work well and have a professional feel. Subject lines with a message of urgency are effective but may give some customers the illusion of spam. Test out different subject lines and try to analyze the connection between your subject line and your open rate. Make sure your subject line represents the email content accurately.

Keep It Simple / Call-To-Action

Congrats! They’ve opened up your email; you’re halfway there. Now you need to keep their attention and get them to take action. Don’t clutter your email with too much text, different font styles, or outdated designs. When in doubt keep it as simple as possible. End your emails with a call-to-action. You don’t want them to get this far and completely forget about your email after they read it. Be clear and make the call-to-action stand out.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #EmailMarketing #EmailCampaigns #OnlineMarketing #DigitalMarketing #Email #Newsletters

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Beware of ‘The Domain Expiration’ Email Scam

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One of the most common phishing emails we see is a scam asking you to renew your domain name registration. It looks very authentic by including your domain name, your name, and the registration period. Since it’s scary to think about losing your domain name, it makes you want to act quickly without thinking. But take a second look before you have a knee-jerk reaction.



The picture above is one example of a fake domain expiration notice. If you look closely at the small print, it’s actually trying to get you to register or renew your domain for a search engine optimization (SEO) submission service – a program you never signed up for in the first place. It’s a trick to get you to sign up for something you don’t want, and/or collect your credit card info!

Most phishing scams will ask for credit card information, so never, never give it up unless you have verified the source is legitimate. If you don’t remember where you registered your domain, call your hosting provider, such as PSPinc, to ask where your domain is registered. All domain names are registered at ICANN, certified registrars, and many hosting companies (like us) take care of the domain name registration on your behalf so you don’t have to worry about renewals.

Scammers can check your domain registration information as well, and then they simply steal logos from the registrar pages to make their emails seem authentic. The general rule of thumb is don’t click on anything. Instead, go check your domain registration information at InterNIC’s (Internet Network Information Center) Whois server. Enter your domain and you’ll get a lot of information about your domain, including the dates for your registration period.

For an added fee, you can add privacy protection to your domain – which means your registration information will be hidden from public access. Or, you can easily call us at PSPinc if you have any questions and we can take care of it for you.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Scam #PhishingScams #EmailScams #OnlineMarketing #DigitalMarketing

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Don’t Fall for Scammer Scare Tactics

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Scaring people into action -- this is the latest scam tactic we’ve seen. It’s unfortunate the amazing internet technology we’ve created to improve our quality of life is now being used against us in this vicious way. It’s an interesting era in which we live where technology is so helpful and also a bit scary. But don’t get caught up in the scare tactics; instead, get informed.

The latest scam is a “Bitcoin Blackmail” scam. It started this summer, spreading all across internet with some variations to its message. The image below is a sample message, which you may have seen in your inbox. The email will look like it came from you! Which gives off the appearance that someone hacked into your email account. And they will start the email with a paragraph that’s intended to scare you.



They will write something like ‘they know your secret’ because they hacked into your system with a virus (trojan). They’ll claim to have been watching you via the computer camera, catching all your computer data and activity, or reading all your emails. They demand that you pay a sum of several hundreds of dollars in bitcoins, and some even have a token (BTC wallet) number to complete the transaction.

We’ve even seen the translated version of similar scams in other languages. I can tell you the one I read in Japanese easily gave itself away. It’s clear an automated translator was used and the poor translation alone indicates it’s likely a scam.



If you get one of these messages, please do not panic! Read it again if you need to, contact your service provider or PSPinc, and send it to us for analysis. Save your email in a message format and attach it to an email for us rather than forwarding the email, so we don’t lose any of the content. Ultimately, the best thing you can do is not take any action until you know the source of the email.

If you do pay someone and realize later it was fraud, please contact the FBI right away. The FBI has an online form for you to file a complaint. It’s not mobile-friendly, so it’s easier to fill it out on your PC, but hopefully they'll update the form to a responsive design soon!
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Scam #PhishingScams #EmailScams #OnlineMarketing #DigitalMarketing

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Google's Social Network Ghost Town

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In the summer of 2011, Google launched a new social network service: Google+. After strong initial user growth, the service experienced long periods of lulls with little growth, accompanied by a series of substantial changes to the platform.

The service was, at the time, a response to Facebook’s growth which was capitalizing on personal data to sell advertising. In 2011, Facebook was projected to overtake Google in the display ad market. The social network was supposed to be a way for Google to build a diverse network, and use the personal information given by users, to sell more ads.

After 7 years, Google announced on October 8th they will begin the process of shutting down Google+. But why?

1. Software bug

The main reason Google cites for shutting down the service is a bug that was found in the software, initially reported by the Wall Street Journal. The bug, which exposed half a million users’ data, was discovered in the spring of 2018 but Google decided not to disclose that information to its users. The bug was a glitch in the social network that allowed developers to access user information.

Google was afraid that exposing this would bring harsh scrutiny on an already struggling service. After the story broke, Google claimed they had no evidence that any user information was misused. Regardless, the damage had been done and Google+ was unlikely to bounce back.

2. Low usage and engagement

If you’ve spent any time on Google+ you’ve probably noticed the platform was a ghost town. Google tried several times to revamp the social network with new features, new designs, and changes in management. All of which had very little success.

In their statement, Google said the other primary reason for ending its service was “low usage and engagement” citing that 90% of Google+ user sessions lasted less than 5 seconds. That’s astoundingly low for a company as big as Google.

So what will happen to Google+?

Google is giving users 10 months to transition off the platform – they intend to shut it down by August 2019. They are shutting down the consumer side of the service and shifting to a more corporate approach. It’s probable they will try to focus on an internal corporate social network.

However they approach these changes, one thing is for sure; they’ll have a lot of trust to build before anyone gets serious about using it.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SocialMedia #Google #DigitalMarketing #OnlineMarketing

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5 Fast And Easy SEO Tips To Boost Your Website

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1) Add Alt Text to Images

The alt text or “alternate text” is an attribute that is added to an image in case it doesn’t load. If an image doesn’t load or can’t be shown, the alt text will take its place. This is why it’s important to give your image a description as well as add relevant keywords in your alt text. When search engines crawl through your website, they will also crawl your alt text, which will make your images searchable and can help bring more traffic to your site.

2) Add Keywords in the URL

When creating a new page for your website it’s a good idea to put some extra thought into naming the URL. You want your URL to be short, memorable, and easy to spell, but you also want it to contain the most important keyword for that specific page. Consider the most important keyword relevant to the page content and try to insert it in the URL if possible. The rule is to keep it simple and make it count!

3) Utilize Anchor Text

What’s anchor text? Anchor text refers to any text, that when clicked, links you to another page on the same website or it can take you to a different website. It typically shows up with a blue underline beneath the text. You can utilize anchor text by adding links within paragraphs, headers, and more to direct visitors around your website.

4) Include Page Titles

All of the pages on your website should contain a title and a subtitle. Search engines crawl pages and organize their text by its importance to the page, almost like a text hierarchy. The structure of the page tells the search engine what the page is about and will help it rank your page correctly. Similar to the rules for URLs, try to include any relevant keywords in your titles without making them too complex.

5) Add Location Details

Is your company local? Do you serve certain parts of the city or state? Add location details on your website whenever necessary to benefit your local search results. When someone searches the web for something based on location, you’ll have a better chance of showing up on his or her radar.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #B2B #SEM #SearchEngineMarketing #SEO

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Long-tail Keywords: Why they Matter

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Marketers and web designers have been talking about keywords for years now and there’s no doubt you’ve heard about it if your business is online. Keywords help companies target specific audiences and reach people at different stages of their search.

Keywords are NOT some magical tool that will boost your website to the top of the search result pages. But, if used wisely, and implemented into your website where they make sense, keywords can drive more of the right customers to find you.

So what are long-tail keywords?

When we say “keywords” we are referring to any word that has to do with a topic. If you’re a flower shop you would consider “flower shop” a keyword on your website.

Let’s take it a step further.

A long-tail keyword is actually a phrase that includes 3 or more words. In the example of a flower shop a long-tail keyword would be “flower shops near Pike Place Market” or “free delivery flower shops near me.”

See the difference?

These keywords do multiple things: They allow you to target a more defined group of people, they’re less competitive than shorter keywords, and they have a higher conversion rate. If someone needs to find a wedding florist in Maui, they may type in "flower shop" or "florist," or they may get more specific and type in something like "wedding florist in Maui." If you are a florist in Maui, it makes sense for you to target those long-tail keywords to attract people more primed to purchase.

Again, keywords are not magic; they are tools you can use to target your audience more directly. By implementing long-tail keywords into your website content, your pay-per-click ads, and your social media, you can increase your chances of finding your next customer.

Let’s recap. Long-tail keywords are:

• Easier to rank for.
• Have higher conversions.
• Allow you to target customers at different stages in their search.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #B2B #SEM #SearchEngineMarketing

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Avoid Phishing Scams with these 4 tips

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Gone are the days of sketchy misspelled emails from distant places asking for money – those were truly simpler times. Now, phishing scams are increasingly more elaborate and require us to constantly pay attention to what we click on. So why are we still talking about email scams? It's because THEY WORK. As much as we’d like to think we're smarter than a scammer, and can easily spot a fraudulent email, many of us fall prey to advanced phishing techniques. Avoid phishing scams using these 4 tips.

1. Think Before Clicking Links
Even when emails contain your name or claim to know your passwords, take a moment to think before you click on any links. Phishing emails often contain exciting or upsetting news to invoke your emotions to take action quickly – and recklessly. Look first at the from email address. Does it match exactly with previous emails from your legitimate source? If not, it’s likely a scam. But it will likely look and feel exactly like it’s from a legitimate source because scammers are smart and think of every detail, even using logos from brands you trust. If you click on a link within the email, the website you go to will also look like the real thing, so beware! General rule is if the messaging is urgent, don’t click and don’t give out any information. Instead, go directly to the website you trust and use the contact info there to confirm the information and ask questions.

2. Look for Website Security
Tap into your suspicious side when browsing the internet or opening links in emails and always make sure a website is secure. Check to see if the website URL starts with HTTPS to confirm that it is secure before giving out any personal information. Web browsers will often warn you before you visit non-secure sites and NEVER download anything from suspicious emails or websites.

3. Protect Personal Information
Do not give out any personal information to websites that are not secure. If you buy products or fill out forms from suspicious websites, cybercriminals may get your credit card information. Be cautious when shopping or visiting sites, and always listen to your gut if something feels suspicious or sketchy.

4. Stay Informed
An easy way to remain on the offensive and protect yourself against phishing scams is to stay informed on new scams. Keep an eye out for news about potential scams online and do some research if you think you're being targeted. When you learn about scams early, you give yourself the best chance to avoid becoming a victim.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #PhishingScams #InternetScams #OnlineFraud #PhishingEmails

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Why you need a Security Certificate for your Website

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Hopefully you’ve read our previous articles about SSL/TLS security certificates so you understand the technology and choices you have when it comes to your business website. Here's quick access to catch up, if needed:

https://en.bloguru.com/pspinc/329582/is-your-business-website-security

https://en.bloguru.com/pspinc/330165/encryption-technology-further-explained

https://en.bloguru.com/pspinc/330429/the-3-types-of-security-certificates-for

https://en.bloguru.com/pspinc/330431/in-a-world-of-fraud-legitimize-your

You may be wondering if all this information is really meant for you. After all, doesn’t this technology exist only for e-commerce sites?

The answer is NO.

Google has been outspoken about the importance of SSL/TLS secured websites, especially the need for EV certificates ( see previous blog). If you are a Chrome user, starting this summer the URL bar will indicate the different levels of SSL/TLS certificates. If it shows an EV for extended validation, it proves the domain has more than just a certificate – the validity of the organization has been verified as well.

Google’s whole mission is to show relevant search results to the end users. But being relevant today means listing domains that are legitimate with information that is helpful, not harmful. Domains with EV certification make it easy for Google to trust and display such sites for the people.

With so much fraud and malware around us, it’s not easy to know what websites are legitimate and trustworthy. As a business owner, you want to make sure your website is trusted by web browsers, search engines and people! The way to do that is to prove your business identity with an EV (or at least an OV) security certificate – authenticating your business online.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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In a World of Fraud, Legitimize your Business Online

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SSL/TLS certificates come with different validation levels: domain validation (DV), organization validation (OV), and extended validation (EV). Depending on the validation type, the cost of the certificate varies.

Let’s review the differences:

Domain Validation:
This certificate level checks to see if the person or company that applied for the certificate is the owner of the domain. It’s an easy certificate to obtain.

Organization Validation:
This certificate requires an extra step to validate your ownership of the domain by checking some identification. Certificate authority may require you to show proof of a legal business license, your business’ article of incorporation, a bank statement, or other third-party proof of your existence.

Extended Validation:
Extended validation requires a much more stringent vetting process before a certificate is obtained. The domain owner must pass more extensive identity verification to prove exclusive rights to use the domain, and confirm its legal and legitimate existence. Because this certificate offers the highest level of trust and security, it can take several days before the validation process is complete and the certificate can be installed.

As you can see, SSL/TLS is no longer just an encryption method, but a way to legitimize business operations online.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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The 3 Types of Security Certificates for your Website

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In order to install and implement SSL/TLS on your website, first you have to obtain a certificate. These certificates can be purchased online, but they come in different types, prices, and get issued from different authorities. In order to know what’s best for your business website, let’s discuss the certificate authority in more detail.

A certificate authority (CA) is an entity that issues SSL/TLS licenses. They have their own private key to sign the issued certificate, which is known as the root certificate. Websites with root certificates are considered “trusted sites” by commonly-used browsers. If a website has an SSL/TLS certificate that’s not issued by a root certificate authority, you will get a pop-up window warning you the security certificate isn’t from a trusted source.

The most well-known certificate authority is Verisign, but other popular ones include GeoTrust, Thawte, Symantec, and Comodo.

SSL/TLS certificates come in three different types: single-domain, multi-domain, or wildcard:

- A single-domain certificate can be used on one website, such as pspinc.com.

- A multi-domain certificate can be used on more than one website, such as pspinc.com, dreamersi.com, pspchildrensfoundation.org.

- A wildcard certificate can be used on one domain with an unlimited number of subdomains, such as pspinc.com, blog.pspinc.com, admin.pspinc.com, mailserver.pspinc.com.


It’s good to know this information in advance, so you aren’t completely in the dark when determining what kind of security certificate your website needs, and where to buy it. Next up, we’ll discuss how these certificates help validate the legitimacy of a website.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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