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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design & Development, Email Marketing and a number of additional business tools. Visit to learn more.

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10 Dos and Don’ts for your Company Newsletter

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We discussed the ease in which you can create a newsletter using NewsMail templates in our last blog post, but why do you need to send a newsletter in the first place?

Newsletters are a critical line of communication with your existing or potential customer base. You want to maintain that relationship with your customers and feed them new information about your company as it comes in. Let’s look at some Dos and Don’ts for your company newsletter:

1) Do make a schedule. Decide whether to send your newsletter weekly, monthly or quarterly depending on your company goals.

2) Don’t send a newsletter every week simply because you want to get in front of people more often. If you’re not telling them anything new and important, expect a lot of ‘unsubscribes’ to follow.

3) Do share: promotions, company news, new products or services, holiday greetings, customer surveys and feedback, instructional content or videos (how-tos), customer testimonials, cause marketing efforts (community giving), employee spotlights and more.

4) Don’t share all of those things in one email! Spread it out. Keep the content to a minimum, featuring just two to three things, so as not to overwhelm the reader.

5) Do provide your contact information: phone, email, web forms and social media sites.

6) Don’t send your newsletter without having a fresh set of eyes review it for content or grammatical errors.

7) Do cross-promote your blog and social media sites. Informative blog articles can boost your website’s SEO, and as a bonus, they make for great newsletter content. Once you’ve sent out your newsletter, you can deconstruct the newsletter, using its content for social media posts, expanding your reach to existing and potential customers. See how they all work together?

8) Don’t be shy about testing out different subject lines. See what works and what doesn’t to get a better open rate. Same goes for when to send – do people tend to open your newsletter more when you send in the morning versus the afternoon; early in the week or later in the week?

9) Do look at the analytics to see what people are clicking on to get an idea of what topics your customers find interesting.

10) DO contact us at PSP to help you get started using NewsMail, and let’s get your newsletter off the ground!
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #NewsMail #Newsletter #Email #WebTools

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How to Send a Newsletter with NewsMail

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It couldn’t be easier to create a professional newsletter, create email marketing campaigns, broadcast, and track emails using NewsMail. Create unlimited mailing lists to target the exact audience you want to reach. Get detailed reports and statistics for monitoring your email campaigns’ effectiveness. And choose from HTML, text, or professionally-designed themes to get you started!

1. Once you’re logged into NewsMail, click on the “Mail Admin” tab and choose “Compose Mail.”

2. On the next screen chose between three email formats. We recommend “Theme Email.”

3. After choosing “Theme Email” you’ll have the option to choose between 6 different categories.

4. Click on one of the templates from the list and then click “Select Theme.”

5. Now, choose a mailing list from your lists.

6. At the bottom, fill in the mailing information including your reply to email and subject line. This is also where you can add attachments. Click Next.

7. From here, you will be able to customize your newsletter with text and images. Use the edit buttons under each section to add text, rearrange sections, and add sections.

8. Once you’re happy with your newsletter, click broadcast in the top-right corner. You can either send it immediately or you can schedule your newsletter for a future date. You will also have the ability to save your newsletter before sending.

Congratulations, you’ve just sent your first newsletter! Remember to log back into your NewsMail account and check the logs for open rates and click through rates.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #NewsMail #Newsletter #Email #WebTools

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How to Backup Emails in Mozilla Thunderbird

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First, you’ll need to add on the Import and Export mail feature to Thunderbird.

1. Open your Thunderbird desktop app.
2. Click the drop-down menu in the top-right corner.
3. Find and select the “Add-ons” button from the right menu.
4. Click “Get Add-ons.”
5. In the search bar, type in “ImportExportTools.”
6. Add the “ImportExportTools” to Thunderbird.
7. When prompted, click the Install Now button
8. From the upper-right corner, select the “Restart Now” button.

Now, we can export your emails.

1. Open your Thunderbird desktop app and select the email folder you want to back up.
2. Right-click on the folder and select “ImportExportTools.”
3. Select Export all messages in the folder from the drop down menu.
4. Select a file type to save your emails. We suggest EML format or HTML.
5. Select a folder to save your emails to.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Email #EmailBackup #Mozilla #MozillaThunderbird

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How to Backup Emails in Outlook

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Follow these steps for backing up emails in Outlook for Office 365, Outlook 2019, Outlook 2016, and Outlook 2013:

Backup to a folder on your computer:

1. Go to File in the tool bar > Open & Export > Import / Export
2. Choose “Export to a file” from the list of actions. Then click next.
3. Select “Outlook Data File .pst from the list of file types.
4. Choose the mail folder that you want to back up.
5. Click browse and choose a destination folder you want to back up your emails to.
6. Select Finish.

Backup emails to external hard drive:

1. Follow the steps above 1-6.
2. Plug in your external hard drive to your computer.
3. Locate the file you backed up your emails to.
4. Drag and drop the file into your external hard drive.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Outlook #Office365 #EmailBackup #Email

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Overview and Video of IMAP

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What is IMAP?

IMAP stands for Internet Message Access Protocol. Try saying that 5 times fast…we’ll wait!

In layman's terms, it’s simply the method used to retrieve email from a mail server. * Emails are sent and received through mail servers. When you log into your email client, IMAP is being used to show your emails.

One great function of IMAP is the ability to check email on multiple devices because it synchronizes your emails with the mail server. With other mail protocols, like POP (Post Office Protocol), your emails are downloaded and then removed from the mail server.

We recommend using IMAP for your email clients instead of POP. Still don’t understand IMAP? Watch our YouTube video explaining it in more detail.

*Mail Server: a computer system that sends and receives mail.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #IMAP #Email #EmailServer #MailServer

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Send MegaMail!

#EnNews #Email

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NewsMail - Connect with your customers

NewsMail - Connect with your...
NewsMail is our Email marketing solution for businesses who want to promote their service and communicate with their customers.

Use our responsive themes to create your own custom newsletters! It's as easy as choosing a theme, customizing the images, and adding your own text.
#EnNews #Email

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MegaMail makes it easy!

MegaMail makes it easy!
Have you ever tried to send a file that was too big for Email?

MegaMail lets you send large files using our unique protocol! It's easy and doesn't require any downloads since it's a browser-based application.

MegaMail is supported by the following browsers; Internet Explorer, Mozilla Firefox, Google Chrome, and Safari
#EnNews #Email

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PSPinc Website Showcase

#EnNews #Dreamersi #Email

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