Happy Monday everyone!
Happy Monday everyone!
1) Is your contact information easy for customers to find?
If you don’t have a customer service or info email on your homepage, have an online form for customers to fill out. It’s actually better to not list your email address on your homepage as spammers tend to grab those.
2) Does your website load quickly?
Do not load your website with too many images or videos. It won’t matter how pretty those images are if your website loads slowly, because people will not wait to see it. We are impatient beings and you can expect your bounce rate to skyrocket. Have a good balance of content and visual appeal without overdoing large files that slow down your load time.
3) Is it easy to navigate through the site?
Be kind to your visitors and make sure your navigation is easy to follow. You may know your business well but your visitors don’t, so be thoughtful when organizing your layout and navigation. It may be worth asking for some feedback from new customers to see how easy it was for them to navigate your site. Again, people have little tolerance and patience for getting lost online.
4) Have you tested your site?
The simplest way to make sure your website is user friendly is to test it with a focus group. Sometimes we’re “too close” to the product to understand how others experience it. Consider asking some outsiders (friends, family, business associates) to check your site and provide feedback so you can update accordingly.
If you would like a professional analysis of your website, contact us at PSPinc. We can do a free evaluation and give you some pointers for improvement. Contact us toll free at 1-800-232-3989.
CCPA prohibits businesses from selling their client data. It is very specific about who this rule applies to: any company that operates in California and either makes at least $25 million in annual revenue, gathers data on more than 50,000 users, or makes more than half if its money off user data.
Even if you do not meet these thresholds, it’s important for your business to clearly inform customers how you manage their private information in your website’s privacy statement. A privacy statement explains how you conduct your business online and handle your customers’ sensitive information.
If you do not have a privacy statement, it’s good business practice to review your policies and make a statement publicly visible to your customers. After all, users are getting savvy and they want to know their data is stored safely.
If you are still unsure if any of this applies to your company, PSPinc can help you determine a plan for updating your site. Contact us toll free at 1-800-232-3989 and ask for assistance from our knowledgeable web hosting representatives.
Hello, this is Ken Uchikura from Tokyo. Yes, I am on a business trip to Tokyo. I left Seattle yesterday on a direct flight to Tokyo/Narita on a Japan Airlines flight. I used to fly JAL many years ago but they stopped flying to Seattle so I moved to Northwest Airlines which is now DELTA. For a few years, I used Air Canada and Asiana Airlines but both do not have direct flights to Tokyo. This is the first time I have flown JAL in many years. I found a way to save money on JAL Business Class to Japan. If you are interested, please email me and I will tell you my secret.
Sorry for the long introduction. Today I would like to talk to you about InforMakers. This is software we created to help our customers create custom web forms for their web sites. This is the software we used to create contact forms on many websites. It is easy-to-use and is very secure. If you are a Dreamersi web hosting customer, InforMakers is already a part of your system. You can create your own custom web form or you can ask us to build one for you quickly and inexpensively.
If you are not a Dreamersi customer, InforMakers is available as a SaaS (Software as a Service) to you as well. If you would like to know more about web form creation and operation, please contact us. We would be happy to help make your web site interactive.
Inquiry about InforMakers
Telephone: 1-800-232-3989 or 1-425-957-0808
President / CEO
Pacific Software Publishing, Inc.
These are often the moments where you feel a strong desire to give some feedback to management, but you don’t have time to wait for a manager, and once you get home, you’re too busy (or forget) to send an email with your complaints or accolades.
Good, constructive feedback for a business is often lost because that instant review hasn’t been available. Until now. PSP offers a service called Opinion Stand. It’s designed for your customers to give instant feedback about their experience at the time of service. It’s extremely simple, easy-to-use for customers and customizable to your business’ needs.
Opinion Stand comes in a physical kiosk for your brick and mortar location as well as digital formats for your online store. It’s a great way to monitor activity and view customer satisfaction trends, so you know what’s working and what needs to change.
Get all the details, options and pricing on Opinion Stand here: https://www.opinionstand.com/eng/.
As important as it is for your website’s content and graphics to be refreshed, it’s equally as important you keep up with the security upgrades to your servers and backend tools on programs such as WordPress. Not all content management systems have automatic updates, and your site can get infected without you knowing if you don’t keep up with security updates. Unfortunately, there is no perfect software protection and those open source programs such as WordPress are often the primary target of hackers.
When a hacker searches and finds vulnerability in old WordPress installs, they can hack the site and “inject” malicious code in the SQL Database used for WordPress. The hackers’ goal is to steal important data, so most commonly seen cyber-attacks involve the hacker redirecting links on your site to links on the hacker’s fake site. It’s hard for a business to know they’ve been cyber-attacked unless they have a trusted web hosting company or developer who will scan their data and maintain their latest WordPress security upgrades.
PSP offers a WordPress option of Dreamersi.com, our popular website building tool. With our program, every three months the latest security version of WordPress is installed, and all the major plugins are automatically updated. Even then, we advise customers to login to their content management systems and check for any security updates.
Start fresh in the New Year. Make sure you’ve updated your website’s copyright year, update outdated content and banners, as well as login and make sure you don’t have any strange activity going on without your knowledge! If you have no idea where to start, you can always contact us at PSP for help.
If you’re in management, consider designating a monthly or quarterly staff appreciation event. This can look like surprise donuts showing up in the breakroom all the way up to a full-blown catered lunch event. It can be setting up an employee of the month program or department of the month program to recognize individuals who have gone above and beyond. Decide what works for your company as far as frequency and budget.
Is it time for a website overhaul in 2020? Need a responsive-design site your customers can view on all devices? Maybe it’s time to start some email marketing in the New Year and extend your reach? Contact us at PSP (800-232-3989) for all your web hosting, design and marketing needs.
For the Individual:
A cluttered workspace makes for a cluttered mind. Start the New Year off fresh by cleaning and organizing, not only your physical desktop but also your PC desktop as well. Then move onto emails, sorting, filing and deleting as you go.
Make an in-office health goal. This could mean walking on your lunch break or drinking a certain amount of water per day. Maybe you want to cut back on cola or coffee. Maybe it involves some personalization, bringing in framed pictures of your loved ones and a potted plant to bring your workspace to life.
For the Company:
Come up with an annual company volunteer day and give your staff the option to devote a workday to giving back to your community. This might involve picking up litter at a park or volunteering to organize shelves at the food bank. It may be volunteering at a career day in school. Determine what kind of charity work aligns with your company values and take lots of pictures of your staff in action for the social media campaign to follow.
Consider the following questions when reviewing your website, particularly your homepage:
1) Is the copyright year up to date in your footer?
2) When was the last time you updated any content?
3) Are your products/services still relevant today?
4) Can you adequately view your website on your phone?
5) Do you have SSL installed (does a lock icon show up on the browser address bar for your homepage URL)?
If any or all of the above does not make sense, you should have a professional check over your website. PSP has a dedicated team who can evaluate your business website and give you feedback and guidance about any updates and upgrades it needs.
Do you know how many visitors land on your site? Our professional staff can also set you up with Google Analytics, a web traffic tool, as well as give you some training on how to read your important statistics. Analytics allows you to set and measure goals for your homepage in 2020.
Get a fresh start in the New Year. Contact us at PSP (800-232-3989) with your questions and to seek professional web development and online marketing advice.
There are four layers to an online transaction between a consumer and a merchant:
1) Gateway Service
2) Credit Card Processors
When a customer pays for a product or service online with their credit card, their information gets submitted to a gateway service. Some of the well-known gateway services are PayPal, Cyber Source and authorize.net. They literally act as a gateway between your ecommerce site and the institutions in cyber space.
Once the securely packaged information passes through the gateway service, then it will go through credit card processors. Credit card processors are banks (not necessarily yours) and other credit card payment processing companies who charge you the transaction fees and send you the statement.
Then the information is processed to your credit card association, such as VISA or MasterCard, to get through to the bank that issued the card (Issuer) to get the transaction approved. Once your transactions are approved, you will get your money from your processors into the bank you specify.
Yes, it’s complicated and yes, you can get a headache from trying to understand how it all works. But PSP can help you navigate the inner workings of ecommerce and help you make the right choices for your business. Contact us at PSP (800-232-3989). We can make it simple to understand and help you build the ecommerce site that’s right for your company.