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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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PSPINC What’s New Newsletter Vol. 113 “Dreamersi Customers Earn More”

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PSPINC What’s N...
Did you know that Dreamersi, comes with exclusive access to other PSPINC products? For example, Dreamersi customers also have WebdeXpress and InforMakers at their disposable. And they even get special discounts whenever we discount any of our products or services.

WebdeXpress (WDX) is PSPINC’s intuitive website builder and comes with all sorts of great features. WDX makes it easy for customers to design their website, with the option to use a pre-defined template or fully customize it with HTML and CSS. All it takes is one click to download WDX to get started building your website.

InforMakers is another additional tool that’s available for free for our Dreamersi customers. With it, users can easily create custom online forms. It’s usually priced at $8/month for everyone else, but to thank them for their loyalty, Dreamersi customers get it for free. It’s a great feature for businesses because it can be a way to generate more leads and collect data on their customers.

Dreamersi is our premiere web and email hosting service. We developed and designed it in-house, which means we have full control over the digital environment. That then makes it easier to create custom development for customers looking for website features that aren’t offered by other website builders. So, please consider hosting your website with Dreamersi.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #business #businesstips #businesstools #customersupport #dreamersi #hosting #pspinc #pspincwhatsnewnewsletter #seo #smallbusiness #softwaredevelopment #tech #technology #webdesign #webdevelopment #webdexpress #webhosting #website #webtools

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How You Can Improve Your Site's SEO Through Content

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How You Can Improve Your Si...
For anyone who’s ever helped develop a website, search engine optimization (SEO) is very important. Optimizing your site for SEO helps better position your website and its pages in organic search results. For people who use website builders, many of those plans include an SEO tool. The best one, in our opinion, is the Yoast SEO plugin from WordPress, but there are many others out there. And it’s partly why PSPINC offers an easy WordPress install with both our Dreamersi, YourHost Neo, and Parcom web hosting plans. However, users can only use those tools with paid plans. So, here’s some SEO advice you should keep in mind when building and creating content for your site.

Adding Effective Keywords


people sitting together at a conference table, some of which are on laptops as they all work together

When you think about SEO, you might think about keywords first. Keywords are just words and phrases that users will enter into their search engines. So, choose your focus keyword wisely. You want it to be a word you know you’ll use a lot because it’ll be what you want a page to rank for most. But you also want to make sure it’s one that people will search for. An easy way to figure this out is to make a quick Google search with the keyword you want to use and see how many results come up. If it comes back with thousands or even millions of search results, you’re on the right track.

The same process goes with your keyphrase, which is like your focus keyword. The only difference is that it’s a phrase instead of just one word. To better optimize your content for SEO, try to use your keyphrase in your subheadings whenever possible. When you repeatedly use your focus keyword and keyphrase within your web content, it tells Google that you’re using relevant keywords. Google then rewards you by pushing your page higher up in the organic search results.

Improving Readability


a woman typing a document on a laptop while she sits on the couch

This should go without saying, but if your content isn’t written well, people won’t want to read it. Besides the obvious revisions in capitalization, grammar, and overall syntax, there are a few other things to be wary of when creating written content for online users. For starters, try to avoid using passive voice. Instead, use active voice. Passive voice happens when the subject of the sentence is acted upon whereas, in active voice, the subject completes an action. For example, instead of saying “The speech will be made by the mayor tomorrow”, say “The mayor will make a speech tomorrow”. If it’s a situation that can’t be avoided, use the passive voice. Just try to keep it to a minimum.

Additionally, avoid consecutive sentences (starting sentences with the same word) and limit your sentence and paragraph length. Sentences shouldn’t have more than 20 words each while paragraphs shouldn’t exceed 200 words. Between paragraphs, you should also distribute some subheadings and perhaps some images to break up blocks of text. Because no one wants to read paragraph upon paragraph without a break. At least not when they’re reading something online. Also, make sure to link some of your text to other pages on your website as well as other websites.

So, when you’re building and creating content for a website, there are two things to keep in mind in terms of SEO. Firstly, you’ll want to make sure you’re using effective keywords so your web pages will rank higher in Google’s organic search results. While Google Ads guarantees a top spot in the search results, using the right keywords will be vital in determining where on the list your site lands after that. Lastly, your content needs to be well-written, keeping in mind that it’ll be seen by internet users. The language should be conversational but still grammatically correct. Do all that and your site will be in pretty good shape for SEO. And as helpful as paid tools like Yoast SEO are, they’re unnecessary if you already know what to look out for.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Loud Nerds Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #digitalmarketing #dreamersi #google #googlesearch #keywords #marketing #marketingdigital #organicsearchresults #parcom #searchengineoptimization #searchengineresultspage #searchresults #seo #serp #webhosting #wordpress #yoastseo

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Custom Branding QR Codes Feature is now Available on Click It Audio

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Custom Branding QR Codes Fe...
We are thrilled to announce that we've released an all-new feature to Click It Audio that allows users to add a logo or image to their QR code. If you already have an account with Click It Audio, all you need to do is:

  • Login to Click It Audio

  • Click the QR Code icon

  • Upload your image under "Add Logo Image"

  • Resize your image using the logo image scale

  • Save your custom options, if desired

  • Download your QR code


  • screenshot of click it audio

    What is Click It Audio?



    click it audio logo


    Click It Audio allows you to grab the attention of your visitors by embedding audio in your website or by scanning a QR code on any print collateral. Upload an audio file and grab a small code snippet to embed it into your website. For QR codes, Click It Audio will generate a dynamic QR code which you can then download and use for your business card, menu, or any print collateral.

    Try it out for yourself! Sign up for FREE at ClickItAudio.com.



    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#audio #audioembed #blog #businesstips #clickitaudio #embedaudio #pspinc #qrcode #qrcodes #seo #smallbusiness #technology #webdesign #websites

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Online Brand Optimization and Consolidation

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Online Brand Optimization and ...

As we close out 2021, we would like to look back at a major project we undertook this year. We've referred to this as the “PSPINC brand consolidation” project.


Background


PSP logo

As an online technology company, we are constantly evolving. To do this, we're always looking for ways to optimize and level up our products, services, and websites. Mid-year, we discussed how we can continue to drive meaningful traffic to our sites and services.


At PSPINC, we offer a large number of products and services, each with its own unique name and domain. This has allowed us to cleanly separate one product from another. But it did introduce challenges we were looking to solve.


Brand Recognition Confusion:

With all services being uniquely branded with a product name and domain, it made it difficult for people to identify that these services were products of PSPINC.


Fragmented SEO Efforts:

With so many products, our efforts to optimize our marketing and drive traffic were very challenging. We were attempting to advertise and grow so many different domains, which made it difficult to have a singular focus.


Solution


girl wearing orange headphones looking at two large monitors with coding and typing on a smaller laptop

While we have many services that still operate independently (Bloguru, Japanese-Online, Denrei, ClockLink), we decided to consolidate all our public-facing product websites into web pages on pspinc.com.


This would solve both of these challenges by:


  • Clearly defining PSPINC as the company, and the product beneath that. Since all product pages would have a pspinc.com domain and the PSPINC branding in the top left.

  • Allowing us to focus the bulk of our marketing efforts on the domain pspinc.com. Since these product landing pages would all be on the same domain, it would make our processes much more streamlined.

  • How We Did It


    group of people gathered closely together to look at a laptop

    This was a large and ambitious undertaking. We broke this down into three phases to best ensure we could iterate and release enhancements regularly.


    Phase 1 - Redesign pspinc.com


    Consolidating our product sites into product pages wasn’t as easy as building out new pages in the existing PSPINC website. We went completely back to the drawing board to come up with an updated sitemap, wireframes, and mockups. This allowed us to data-mine and structure this with our goals in mind.


    From there, we developed all of the existing pages for pspinc.com with the new design, linking all of our products to the existing product pages. This allowed us to release the new design while leaving the existing product sites as is. Helping us mitigate very complex deployments over 14 domains.


    Phase 2 - Build product pages under the new pspinc.com


    The next step was to consolidate our existing product sites down to simple product pages on pspinc.com. We did all of this on our development server, building them out one at a time. This was followed by thorough testing by our Designers and QA Testers.


    Phase 3 - Deploy new product pages and redirect traffic from the old websites


    The last phase of the consolidation project involved deploying these new pages. Specifically, we needed to remove the old website on the original domain and redirect traffic to the new URL.


    For SEO purposes, it is extremely important that you set up permanent redirects for all old pages that no longer exist. It is a way for us to tell search engines that the old page is gone, but there is a new page with the content they are looking for. That way they can update their search results and we don’t run the risk of users not being able to find the pages.



    Thanks to our team of extremely talented Designers, Developers, and QA Testers we were able to complete this major project this year.


    If you have any work you need done on your website but don’t know where to begin, please let us know. We have the experience and knowledge to help not only make the changes but define an efficient and organized process to make your online dream a reality!




    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Dreamersi ImaMenu InformakersJapanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#branding #brands #domain #domains #emailhosting #hosting #pspinc #seo #webhosting #website

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PSPINC What's New Newsletter Vol. 94 "Satisfaction with your website"

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PSPINC What's New Newslette...

Does your company have a website? Is it easy to understand what your company does by looking at your homepage? Do you receive inquiries from visitors to your website? On a scale of 1 to 100, how would you rate your website? I'm sure many of you are wondering if there is something more you can do.


I think the best way to evaluate the usefulness of a website is to see if it is generating new business for the company. How many people are visiting your website? How long do they stay? Where did the visitors come from? Did they come from search engines, social networking sites, or by typing your web address into their browser directly?


What are you doing to attract people to your website? Do you use blogs, social networking sites, or post on YouTube? A website is not an advertising medium, so it is not enough to create a website to attract people. The website needs to be advertised to a large number of people in various ways.


The setup of a website also needs to be designed in such a way that it can easily attract people. A completed website is not the end of the story. The content of the website needs to be updated to attract repeat visitors. Only through these actions will people start to come to your website.


If you have any concerns about your website, please contact us at Pacific Software Publishing, Inc. We offer a full range of services from web design, production, hosting, management, updating, and marketing. If the performance of your current website is not receiving an ”A” grade in your mind, please give us a call.


Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#SEO #SearchEngineOptimization #WebDesign #WebDevelopment #Website

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PSPINC What's New Newsletter Vol. 91 "SEO"

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PSPINC What's New Newslette...

At Pacific Software Publishing, Inc. we offer several products and services. Each product or service has a domain name. Each of these domains have unique PR activities to attract visitors. However, this is not enough to attract all of the visitors to one place. So we decided to place all of our products and services on https://pspinc.com.


For example, the service https://clickitaudio.com will continue to operate under its unique domain, but information about the service will be presented at https://www.pspinc.com/click-it-audio. By doing this, we can increase the SEO effect by gathering traffic that was previously distributed among individual products and services and channeling that all into https://pspinc.com.


If you are running multiple sites on multiple domains, modifying your site to attract traffic to a single location will have a synergistic effect on your site's SEO. If you have any questions about SEO, please feel free to contact us.



Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808




Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Dreamersi ImaMenu InformakersJapanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#SEO #SoftwareDevelopment #WebDevelopment #marketing

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Things to consider when deleting web pages

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Things to consider when deleti...
Web builder tools like WordPress and WebdeXpress are powerful. They grant website owners the power to make website updates themselves without the need of a Web Developer. As a great man once said - “with great power comes great responsibility.”

Adding or editing content and pages is one thing, but what happens when you need to remove pages from your website? You just press the delete button and poof it's gone - right?

Yes, but did you consider the consequences of removing content?

Remember, SEO (search engine optimization) is based on providing good quality content. Search engines are actively crawling websites and web pages for new content to serve users who make specific searches.

When you remove web pages, you have now removed a valid link to useful content on your website. What this means for users, is they won’t be provided with content relevant to their search. For search engines, they see that you are serving them a broken link, which will hinder your SEO efforts.

What should you do when you need to remove content from your website?

Deleting pages from your website is fine, and inevitable over time as you look to update and make changes. A website is never “finished,” it’s an ongoing and evolving element, like your business itself. To properly remove pages from your website you should set up 301 redirects.

According to Wikipedia, a 301 redirect is defined as follows:

The HTTP response status code 301 Moved Permanently is used for permanent redirecting, meaning that links or records returning this response should be updated. The new URL should be provided in the Location field, included with the response.


To summarize, when you remove a web page, you must update a configuration file on your webserver to ‘permanently redirect’ any traffic that comes to the removed page to a different relevant page. Over time, as search engines continue to crawl your website, they will recognize that a page has been removed, and no longer provide it as a search result.

While the exact format of your redirect will vary from site to site and server to server, the principle will remain the same. You can always consult the Web Developer for your website should you have questions.



If you have a website that needs updating and you don’t know where to start, let us know. We have experience not only in designing and developing websites, but we can help make sure the changes made are SEO-friendly.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Dreamersi ImaMenu InformakersJapanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#SEO #WebDevelopment #WebsiteUpdates #Websites

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Important Google Analytics data you can use to optimize your website

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Important Google Analytics data...
We’ve all heard the quote “knowledge is power”. This has never range more true than it does these days. Analytical data is being monitored for all facets of day-to-day life, including the Internet. As a website owner, you can take advantage of this data as well with the power of Google Analytics.

Below you will find a few useful areas of the Google Analytics admin panel that can help you optimize your website’s performance in the eyes of your visitors.

Audience > Overview

From here you can get some useful general metrics on traffic to your website. You can check Users, New Users, Sessions, Number of Sessions per User, Pageviews, and Pages / Session. Along with that, you can see new vs returning visitors to gauge how effective your website is at getting people to come back. This paired with a useful line graph representing Users over the evaluation period makes this both visual and data-rich.

Audience > Technology > Browser & OS

Historically browsers haven’t always played nice with one another. What I mean by that is, just because your website looks beautiful on Google Chrome does NOT mean it will look that same way on say, Internet Explorer. Using this data will allow you to determine what browsers are most used by your audience. You can then work with your development team to ensure the experience is perfect across specific devices. At PSPINC we always test our web development projects on all modern and supported web browsers.

Audience > Mobile > Overview

From this view, you can gauge how many of your users are visiting via desktop, mobile, and tablet. This will help you determine how your website visitors view your website to ensure it is optimized for those experiences. If you need help ensuring you are delivering a seamless experience regardless of the device your visitors use, let us know - we can help.

Acquisition > Overview

So far we have talked about getting data out of Users once they visit your website. This page helps you determine where your traffic is coming from. Which are extremely useful metrics when it comes time for you to determine a marketing plan. If you see a lot of traffic from Social, well it may be time to investigate running a Facebook ad campaign. Getting a lot of organic search traffic? Amp it up by running some Google Ads! With this page, you get higher-level details on whether your traffic is Direct, Referral (linked from another website), Organic Search, or Social sources.

Acquisition > All Traffic > Source/Medium

This report will further break down the sources and by default arrange them in the order of most Users provided. Here you will see a report on direct traffic, organic search, and each referral source. And for each of those, you will know the number of Users, New Users, Sessions, Bounce Rate, etc. Knowing how users find your site and the exact numbers behind that is powerful information that cannot be overlooked.

Acquisition > Social > Overview

This page will break down your social (media) value. If you are posting to multiple social media platforms consistently, this information can provide information on which of those are most helpful in getting you referral traffic. Each website audience is unique, and just because a specific platform is popular globally, doesn’t mean it is helping your website bring in new business. With information like this, you can determine which are worth investing more time in, and which you could be doing more to increase your website audience.



We have just scratched the surface. Google Analytics is a data-rich platform. Whether or not you use this data daily or just occasionally, you should be tracking it. If you don’t have Google Analytics installed on your website and need some help, please let us know. We can help get you up and running in no time.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Dreamersi ImaMenu InformakersJapanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#Analytics #GoogleAnalytics #SEO #Statistics #WebStats #Website #WebsiteVisitors

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PSPINC What's New Newsletter Vol. 82 "An Ad-Free Blog"

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PSPINC What's New Newslette...
Pacific Software Publishing, Inc. has been running bloguru.com, an ad-free blog service, since 2004. Bloguru is not only a blogging platform but also a testing environment for developing new systems in various aspects. It is placed at the forefront of new system development. Recently, it was used as a test case for 2FA (two-factor authentication) using cell phone text messages and emails.

Bloguru has the following features in addition to being ad-free:
  • No deletion of past data for active users
  • Automatic deletion of inactive users who have not posted for a year
  • No limit on the size and number of images that can be posted
  • HTML tags can be used
  • You can schedule posts
  • Supports YouTube video embeds
  • Automatic updates to Twitter
  • Share posts to Facebook
  • Poll creation
  • SEO boosts by reciprocal linking with fellow bloggers
  • Top 100 Ranking
  • Bilingual support in Japanese and English
  • RSS feed for websites

No matter how much you write, do your blog article not rank well on Google? Not interested in using other blog services that have ads? Want to just blog something short and simple? Then you should try out Bloguru.

https://bloguru.com

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Dreamersi ImaMenu InformakersJapanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#AdFree #Blogging #FreeBlog #SEO #UserFriendly

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SEM for your business website

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SEM for your business website
You have heard us talk a lot about SEO (search engine optimization). However, there is another acronym you may have heard called SEM.

What is SEM?

SEM stands for “Search Engine Marketing”.

Where SEO is focused 100% on optimizing your website to rank high on SERPs (search engine result pages), SEM is about generating traffic and brand visibility through organic and PPC (pay per click) campaigns.

You can think of SEM as the umbrella that SEO and PPC campaigns fall under.

Benefits of an SEM mindset

While SEO should never be neglected, it is a piece of the SEM puzzle. The PPC element will help the speed at which your site can rank higher on search results.

Search engines like Google place PPC ads above organic search results. Meaning you can pay to have your ad potentially seen above highly ranked organic results. A huge benefit for new websites, looking to dramatically increase their brand awareness.



Focusing solely on SEO is a great place to start when you have a limited (or non-existent) advertising budget. You won’t necessarily see a dramatic return on investment quickly, as SEO takes months and sometimes years based on competition in the space.

However, if you have a consistent advertising budget, the ability to launch landing pages, and can manage a Google ads account - PPC is a great way to bring exposure to your amazing products and services.

If you are considering leveling up your SEO to SEM and are looking for assistance in getting started please let us know, we would love to speak with you about your goals and how we can help!


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Dreamersi ImaMenu InformakersJapanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#BusinessWebsite #GoogleAds #PPC #PaidAds #SEM #SEO

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