PSPINC Official Company Blog

What’s New Newsletter Vol. 214 “Stand Out with Custom Web Design”

Apr

4

There are several web builders with built-in themes, making it easier for website owners to design their websites without needing the tech-savvy to do it themselves. The problem with those, however, is that it results in a lot of websites that look almost identical. As a small business, it comes as a disadvantage when trying to stand out to encourage customers to pick you over your competitors. That’s where custom web design can come in.

PSPINC has over 36 years of experience helping small businesses grow online, and that includes having an expert team of web designers and web developers. Our team focuses on designing client sites to help business owners accomplish their goals while bringing their digital vision to life. With our budget-friendly web design plans, get your website custom-designed, or even redesigned, no matter where you are on your online business journey.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdexpress #website #webtools #wordpress

The DOJ’s Antitrust Lawsuit Against Apple: What it Means For Customers

Apr

2

For years now, the feud between iPhone and Android users has persisted. Many customers, especially those who consider themselves tech-savvy, are adamantly on whichever side they stand on, citing key differences between the competitors. Arguments for or against each brand have varied from favoring Apple’s simple user interface (UI) to slamming Apple for its lack of compatibility with other non-Apple devices.

On March 21, 2024, the U.S. Department of Justice (DOJ) accused Apple of violating antitrust laws with a lawsuit. However, this isn’t the first time they’ve done so. In fact, this is actually the third time they’ve sued Apple for this exact reason in the past four years. So, what makes it different this time? According to antitrust experts, the DOJ has made an even stronger case than expected, giving them an even stronger lawsuit compared to past efforts.

The DOJ's Case Against Apple

In the DOJ’s case against Apple, Apple makes up 65-70 percent of smartphones, giving it dominance over the marketplace. In the lawsuit, the DOJ breaks down not just the harm Apple’s monopoly has to developers, but also customers, specifically by highlighting its pattern of behavior that further embeds users into the Apple ecosystem and makes it hard for users to switch.

One of the biggest complaints customers have been making about Apple is its lack of compatibility with other non-Apple devices. For example, if an Android user texts an iPhone user an image, it will look grainy because Apple lowers the quality of cross-platform texts. Apple, however, argues that this case will set a precedent over the government’s involvement in consumer technology designs.

What Does This Mean for iPhone Users?

woman holding an iphone and a credit card

Currently, Apple takes up to 30% of app revenue from third-party developers, which in turn leads many developers to charge their customers more in order to maintain the viability of their business. So, for developers, this case may just force Apple to lower the cost of app subscriptions, add more payment options, and give app developers more freedom on the App Store.

But overall, this case will be a lengthy legal battle that will probably take years to conclude, which is why many experts agree it will likely result in some kind of settlement. But because of how much more merit this lawsuit has compared to past ones, experts still expect Apple to change at least some of its practices.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #appdevelopment #apple #blog #business #businesstools #departmentofjustice #development #doj #iphone #lawsuit #marketing #mobile #smallbusiness #tech #technology #web #webdevelopment

Pacific Software Publishing Inc. Releases a New Company Logo

Apr

1

Pacific Software Publishing Inc. (PSPINC) is proud to unveil a new company logo and brand design. As expert designers and developers, they know just how important having a strong brand identity is and how important it is to update as the years go on. After being in business for over 36 years of experience, they've decided to move forward with a new brand image, starting with their company logo.

Integrating QR code technology into their brand connects them deeply with the technologies they utilize in products such as Click It Audio, and makes it easier for customers to get to their corporate website to explore their products.

"This new company logo will help better represent ourselves as an industry leader in QR code technology," stated Ryan Heinrichs, Chief Design Officer of PSPINC.

PSPINC strives to help companies of all sizes as an all-in-one business technology partner with all the products and services they’ll ever need. Just scan the QR code to terminate all your troubles in taking your business online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pacificsoftwarepublishing #pspinc #smallbusiness #tech #technology #update #web #webdesign #website #websites

What’s New Newsletter Vol. 213 “A Custom Web Development Case Study”

Mar

28

Custom web development can encompass several things, which can make it hard to explain. Every website owner needs something different, and they turn to custom web development when they require more than what’s traditionally offered by popular website builders. But they say it’s always better to show rather than tell, so we’ve included a case study of a large but recent custom development job we did recently with Don’s Group Attire.

Don’s Group Attire is a local group attire shop in South Seattle who were looking to fully customize their company e-commerce website system. If you go to our Web & App Development page, you’ll find the link to our case study on our custom development work for Don’s Group Attire, where we detail all the work we did for them and how the overall process went. For anyone curious about how the custom web development process works, check out our new case study!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 212 “Transfer Large Files via Email”

Mar

21

When attaching a file to your email, there’s usually a file size limit, ranging somewhere between 20 to 25 MB. For those of us who have to regularly transfer large files like videos, music, and pictures, it can be a nuisance to send a cloud link to the file rather than just attaching the file. But for larger files, it seems like that’s the only solution. That is exactly why we created MegaMail.

With MegaMail, send large files via email without recipients having to click a link and then download the file. Instead, people can just click to open or download the file directly from their email, making it easier. Sign up for just $9.99/month or $24.99/month for more storage space and a larger broadcast traffic limit to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #digitalmarketing #email #file #files #marketing #marketingdigital #megamail #newsletter #pspinc #smallbusiness #tech #technology #web

Google’s New Core Update: What It Means for Website Owners

Mar

19

On March 5, Google announced the details of their new core update, which looks to tackle lessening the number of spammy, low-quality content on Google Search. Every few months, Google releases a new core update, but this newest core update implemented changes to “multiple core systems”, which is “more complex” and will have a larger impact on website owners, according to Chris Nelson from the Search Quality team at Google. This time, the update aims to target the excess of spam that even we here at PSPINC have encountered.

Aside from just affecting Google Search results, this update will also affect Google’s email service, Gmail. To combat the spam excess, we recommend our customers to be vigilant of fraudulent emails, but Google is working toward reducing the number of low-quality, unoriginal search results. To do that, Google is actively updating its spam-fighting systems and spam policies to better address evolving cybercrimes, and their efforts are already starting to appear on the search engine result page (SERP).

How This Affects Website Owners

pspinc google search result with spam update shown

For every website owner, it’s ideal to rank higher up in the SERP by optimizing their website for search engines. But this update may affect how you optimize your site for search engine optimization (SEO), how your site ranks in the SERP, and how to rank higher on the result page. This update also includes trying to reduce “unoriginal content” and to focus on content “where it was clear that automation was involved”, which could include content created using AI tools, especially mass-content generation using AI. As a better indicator of how significant of an impact this update could make, Google has predicted that it will “reduce low-quality, unoriginal content in search results by 40%”, which could lead to a big shift in what users see in their SERP.

If your website isn’t ranking as well as you’d like, Nelson recommends reading Google’s SEO fundamentals page about creating helpful, reliable, people-first content. The important thing to take away from this update, however, is that if you already have original content made for users rather than search engines, you shouldn’t worry too much about how this update will change your ranking.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#business #businesstips #businesstools #digitalmarketing #google #googlesearch #googleupdate #marketing #marketingdigital #marketingtips #searchengineoptimization #searchengineresultspage #seo #serp #smallbusiness #tech #technology #update #web #websites

Dreamersi: Log Server OS Upgrade Announcement

Mar

15

We’re happy to announce that we’re upgrading our operating system (OS) for Dreamersi's log server for its web service. We’re upgrading our OS from Cent OS7 to Alma Linux 8 since there will no longer be technical support for Cent OS7 after June 30, 2024, in a continued effort to strive towards making sure our hosting service is the safest it can be. With this new upgrade, it will help patch any vulnerabilities to defend users against cyber threats and also support new encryption protocols.

However, updating the OS will result in about five minutes of downtime. You may see an error message when trying to download the access logs during this time, so we thought you should know ahead of time. We apologize for any inconvenience this may cause.

This server upgrade will occur on:

*USA Pacific Daylight Time
- March 21 (Thursday) 11:00-11:30am

*Japan Time
- March 22 (Friday) 3:00-3:30am

If you have any questions, please contact us at 1-800-232-3989 (preferred) or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #b2b #blog #business #businesstips #businesstools #customerservice #customersupport #dreamersi #ecommerce #marketing #marketingdigital #pspinc #smallbusiness #tech #technology #web #webdevelopment #webhosting #website #websites #webtools

What’s New Newsletter Vol. 211 “One More Week of Our Sprout Marketing Plan Sale!”

Mar

14

Take advantage of our marketing sale and get your first month free (a $160 value!) of managed paid ads. Google Ads can be tricky to navigate, in both the set-up and monitoring process. So, make it easier with professional marketing help. With our Sprout Plan, get:

One Google Ad
Campaign creation
Keyword and audience research
Conversion tracking setup
Performance analyzing and monitoring
Bi-weekly written reports
Competitor analysis
Ongoing optimization consultation
One weekly ad revision

With our Sprout marketing plan, marketing with Google Ads will only get easier with the help of our experts. There’s only one more week left in the sale, so get it while you can!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #branding #business #businesstips #digitalmarketing #google #googleads #marketing #marketingdigital #marketingtips #newsletter #pspincwhatsnewnewsletter #sales #seo #smallbusiness #socialmedia #tech #technology #web

Dreamersi Web and Email Hosting Plans: Storage Space Increases!

Mar

14

We’re happy to announce that our Dreamersi web and email hosting plans are increasing in storage starting March 19th! And the best part is that the price is staying exactly the same. We’re doubling our storage size for our email-hosting-only plan and our web and email hosting plan from what we originally offered. Now get:

Email Hosting Only: $99/year

10GB Email Storage

Web & Email Hosting: $299/year

20 GB Email Storage

20 GB Web Storage

So, stop worrying about web and email storage space when PSPINC has you covered. At no extra cost, we’ve increased your email and web storage space for our Dreamersi plans and made it more affordable to increase your storage space for those important emails. Get more storage space starting March 19th with Dreamersi web and email hosting.

*This storage space increase does not apply to discounted Dreamersi packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #business #businesstips #businesstools #digitalmarketing #dreamersi #email #emailhosting #marketing #marketingdigital #pspinc #seo #smallbusiness #tech #technology #web #webhosting #website #webtools

NewsMAIL: Server Maintenance

Mar

12

We’re happy to announce that we’re doing some maintence on our NewsMAIL server. However, it will result in about ten minutes of server downtime, so we thought you should know ahead of time. We apologize for any inconvenience this may cause.

During this update, users can still login to their NewsMAIL accounts, compose a draft, and send or schedule the newsletter, but there could be a slight delay in delivery until after the maintenance work finishes.

This server update will occur on:

*USA Pacific Time

- Monday, March 18 at 8:30–9:00am

*Japan Time

- Tuesday, March 19 at 12:30–1:00am

If you have any questions, please contact us at 1-800-232-3989 (preferred) or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.