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1. Log in to your PSPINC /Apps account
2. Click on My Account
3. Connect your account to your choice of authenticator app by either scanning the QR code or manually entering the key. Although PSPINC /Apps should support all authenticator apps, we recommend:
• Google Authenticator
• Microsoft Authenticator
• 2FA Authenticator (2FAS)
4. Enter the code displayed in your authenticator app to confirm the connection.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

How to Expand a Photo with Photoshop's New Generative AI Expand Tool

1. Choose a photo.
2. Create a new file (CTRL+N/CMD+N) with the size and/or ratio you want your photo to be (if you don’t have a specific photo size or ratio in mind, go ahead and skip this step).
3. Expand the photo by clicking on the Crop tool (C) And pulling the left and right sides.
4. Click on the Generate button from the Generative Expand pop-up – Photoshop uses AI to fill in the rest of the photo for you.
5. Choose from three variations of the expanded photo, shown on the right side of the photo under the Properties tab.
6. If you’re not happy with the three variations, generate again by clicking on the Generate button, which is now above the three variations.
7. If you don’t have a specific photo size or ratio in mind, but just want to create a landscape (horizontal) image out of a portrait (vertical) image, just save (CTRL+S/CMD+S) the photo variation you like as is.
8. If you have a specific photo size and/or ratio in mind, select all (CTRL+A/CMD+A) and copy all (CTRL+C/CMD+C).
9. Open the pre-selected photo size file before pasting (CTRL+V/CMD+V) the AI-generated photo.
10. Zoom out to fit the image to screen (CTRL+0/CMD+0) and resize the image to fit in the pre-selected photo.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Key Metrics on Google Platforms (Analytics/Ads)

Website Performance Metrics

• Traffic (Page Views): a metric that measures how many times a single user views a page
• Most visited pages: a metric that breaks down what the most visited pages are to website visitors
• Search ranking: a metric that shows your website's position in the search engine results page (SERP) for a specific query
• Unique visits: a metric that counts the number of visitors to a website, but only counts their first visit
• Conversions: a metric that counts an important user action like making a purchase, filling out a form, signing up for a newsletter, etc.

(Paid) Digital Ad Metrics

• Impressions: a metric that measures the number of times a user sees the ad.
• Click-through rate (CTR): the percentage of people who click on the ad, determined by dividing the number of clicks by the number of times your ad is shown and multiplying that number by 100 (impressions). The higher this number is, the better.
• Cost-per-click (CPC): a metric that measures how much it costs each time someone clicks on your ad. The lower this number is, the better.
• Conversions: a metric that counts an important user action like making a purchase, filling out a form, signing up for a newsletter, etc.
• Conversion rate: the percentage of people who convert (purchase, fill out a form, sign up for a newsletter, etc.), determined by dividing the number of users who convert by the overall size of the audience and multiplying that number by 100.
• Engagement rate: the percentage of people who engage (click, like, share, comment, etc.) with your ad, determined by dividing the total number of engagements by the total number of followers and multiplying that number by 100.

Key Metrics on Other Marketing Platforms

Social Media Metrics

• Total reach: the number of users that saw your content (also known as impressions).
• Likes: the number of people who like your content.
• Views: the number of people who view your content.
• Comments: the number of people who comment on your content.
• Shares: the number of people who share your content.
• Followers: the number of people who follow your account.
• Subscribers: the number of people who subscribe to your account.

Email Marketing Metrics

• Open rate: the percentage of people who open your email, determined by dividing the number of people who open your email by the number of people who received the email and multiplying that number by 100.
• Click rate: the percentage of people who click on links within your email, determined by dividing the number of people who clicked on links in your email by the number of people who received the email and multiplying that number by 100.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

• Add a new Mailvelope extension plugin (available for Chrome, Edge, and Firefox) option that helps encrypt your emails. Install it manually at Mailvelope.com.

• Add a deletion period for emails in your Trash when you log out, with the option to:

• Never clear your Trash upon logging out.
• Clear all messages in your Trash when logging out.
• Clear messages older than 30 days when logging out.
• Clear messages older than 60 days when logging out.
• Clear messages older than 90 days when logging out.

• Add a “Business (Work)” contact form option, which lets you add "Organization", "Department" and "Job Title" when adding new contacts after selecting the "Business (Work)" contact form mode.
• Add a “Collected Addresses” feature, which automatically saves an email recipient to an address book. It also lets you automatically save an email address after selecting the “Always allow from” pop-up option, which will appear in an email with remote content. That email address will then appear in the new “Trusted Senders” address book. Both “Collected Addresses” and “Trusted Senders” address books will now appear in your contact groups.

• Add the ability to copy contacts from new groups like “Collected Addresses”.
• Move “On request for read receipt” to “Displaying Messages” (previously under “Mailbox View”).

• Remove the Spellcheck feature as many browsers and smartphones already have this feature built in.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

1. AI Marketing Automation

 

Artificial intelligence, or AI, has become an increasing trend over the past few years in multiple industries, but many marketers have also jumped on the bandwagon. Marketers have started using AI to create content and to take advantage of how AI integration analyzes data, personalizes customers’ experiences, and optimizes campaigns. Integrating AI into marketing strategies also helps hyper-personalize content, which has gained popularity over the past year.  

 

But as helpful as AI technology has been to the marketing industry, it’s important not to employ a “set it and forget it” type of strategy. It’s still a largely developing technology, so there are still times when it’ll get things wrong, so it’s better to use AI integration in a more collaborative approach.

2. Video Marketing

3. User-Generated Content (UGC)

4. Social Shopping

5. Privacy and Data Protection

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.