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Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Pacific Software Publishing, Inc. currently offers three different types of hosting services. But not because we’ve developed three different types. Two that we’ve purchased are still operating under their original name. In addition to the hosting service, we’ve developed in-house. Currently, we offer the following three hosting services:

dreamersi.com

yourhost.com

parcomweb.com

Not all of them offer the same functions and features, so understandably, they’re offered at different price points. They all have their own unique features. So you can choose the service that best suits your needs.

This will be the last newsletter for this year. Thank you to all of you. It has been a great year. We will continue to listen to your feedback and strive to improve our services in the coming year. Please feel free to contact us via phone, email, or social media for any of your domain name, hosting, website development, or general marketing needs in the coming year. We wish you a Happy New Year!

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

As we close out 2021, we would like to look back at a major project we undertook this year. We've referred to this as the “PSPINC brand consolidation” project.

Background

As an online technology company, we are constantly evolving. To do this, we're always looking for ways to optimize and level up our products, services, and websites. Mid-year, we discussed how we can continue to drive meaningful traffic to our sites and services.

At PSPINC, we offer a large number of products and services, each with its own unique name and domain. This has allowed us to cleanly separate one product from another. But it did introduce challenges we were looking to solve.

With all services being uniquely branded with a product name and domain, it made it difficult for people to identify that these services were products of PSPINC.

With so many products, our efforts to optimize our marketing and drive traffic were very challenging. We were attempting to advertise and grow so many different domains, which made it difficult to have a singular focus.

Solution

While we have many services that still operate independently (Bloguru, Japanese-Online, Denrei, ClockLink), we decided to consolidate all our public-facing product websites into web pages on pspinc.com.

This would solve both of these challenges by:

• Clearly defining PSPINC as the company, and the product beneath that. Since all product pages would have a pspinc.com domain and the PSPINC branding in the top left.


• Allowing us to focus the bulk of our marketing efforts on the domain pspinc.com. Since these product landing pages would all be on the same domain, it would make our processes much more streamlined.



How We Did It





This was a large and ambitious undertaking. We broke this down into three phases to best ensure we could iterate and release enhancements regularly.




Phase 1 - Redesign pspinc.com




Consolidating our product sites into product pages wasn’t as easy as building out new pages in the existing PSPINC website. We went completely back to the drawing board to come up with an updated sitemap, wireframes, and mockups. This allowed us to data-mine and structure this with our goals in mind.




From there, we developed all of the existing pages for pspinc.com with the new design, linking all of our products to the existing product pages. This allowed us to release the new design while leaving the existing product sites as is. Helping us mitigate very complex deployments over 14 domains.




Phase 2 - Build product pages under the new pspinc.com




The next step was to consolidate our existing product sites down to simple product pages on pspinc.com. We did all of this on our development server, building them out one at a time. This was followed by thorough testing by our Designers and QA Testers.




Phase 3 - Deploy new product pages and redirect traffic from the old websites




The last phase of the consolidation project involved deploying these new pages. Specifically, we needed to remove the old website on the original domain and redirect traffic to the new URL.




For SEO purposes, it is extremely important that you set up permanent redirects for all old pages that no longer exist. It is a way for us to tell search engines that the old page is gone, but there is a new page with the content they are looking for. That way they can update their search results and we don’t run the risk of users not being able to find the pages.




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Thanks to our team of extremely talented Designers, Developers, and QA Testers we were able to complete this major project this year.




If you have any work you need done on your website but don’t know where to begin, please let us know. We have the experience and knowledge to help not only make the changes but define an efficient and organized process to make your online dream a reality!






Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

In the past, Pacific Software Publishing, Inc. has purchased the hosting businesses of Okiron, FazeWire, YourHost, and ParcomWeb. Two of these hosting companies, Okiron and FazeWire, have been merged into the Pacific Software Publishing, Inc. brand, Dreamersi.com. YourHost and ParcomWeb are still available with upgrades at https://YourHost.com and https://ParcomWeb.com.

Pacific Software Publishing, Inc. will handle the migration of your email and website if necessary to minimize the burden on you. The change in hosting has resulted in almost no cancellations, and we have been able to provide better monitoring and customer support than ever before.

If you are reading this newsletter and have a hosting business or a web development company that uses third-party hosting, we would like to buy your hosting business. If you are interested, please contact me for more information.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

A virtual private server (referred to as a VPS) is the location where data and web files are stored that run a website. If we are using a housing comparison, consider your domain your address, your web files your house, and the VPS is the piece of land you are building on.

Shared Hosting vs Virtual Private Server Hosting

At PSPINC we talk a lot about shared hosting, probably because we have been offering some of the most reliable shared web hosting in the industry for 25 years.

Shared hosting is probably the most common form of web hosting. Essentially it is a server where resources are shared with other users hosted on the same server. Things like RAM, CPU, and hard drive space are allocated to those users on that server.

When discussing a VPS, your web files are hosted on the same physical hardware as other users. However, what differs is that you are separated to your own ‘virtual space’ on that server. It means that you can have your own dedicated storage space, CPU, specific operating system, RAM, and custom bandwidth limits.

Going back to the housing analogy - shared hosting is like an apartment or condo, where you have your own unit (website) but you occupy the sam piece of land. A VPS is like having a house on your own property.

We didn’t really touch on dedicated hosting, which is much like a VPS but it means you have your own hardware. This is a more costly approach than using a VPS, but there are definitely specific situations where this could be necessary. We can help with that too, contact us for a quote.

2 Reasons to Consider a Virtual Private Server

For the average website, a shared hosting space is more than enough in terms of specs and fit most customer’s budgets. However, there are times when using a virtual private server is recommended.

1. Enhanced Security & Monitoring: If you need to generate and create backups on a specific schedule, need enhanced security, or want to monitor the performance of your system more closely.


2. Performance Concerns: A blessing and a curse, if your website is extremely popular and sees high levels of traffic or experiences spikes in traffic at various times, you could experience speed issues. Speed issues not only hurts the experience of your customers, but also could hurt your SEO (search engine optimization). A VPS allows you have custom specs geared towards your specific business needs.

Do you need VPS Hosting?

If you are convinced that your website needs a VPS custom tailored to your business needs, let us know. We have the a team that will do the heavy lifting to get your VPS online quickly and conveniently. In addition, we have a team monitoring our VPS hosted customers 24 hours a day, 7 days a week, 365 days a year.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Fields you should include with your contact form

• Name - Okay this one is probably a bit obvious, but you will want to know who you are speaking with when you receive an inquiry. This field should be a required field to submit.


• Email Address - Having a way to contact a customer is important. If a website visitor contacts you via your contact form, odds are they are comfortable with email communication. Also, nowadays, more people are likely to give you an email address rather than a phone number. You should make this a required field as well and make sure you have validation set up to only accept valid email addresses.


• Message - They are contacting you for a reason right? A simple text box is enough to allow them to add as many or as few details as they want. Luckily you also made the email address required so you will have a way to follow up with them again if you require any further details. It is debatable whether you should make this field required. Ultimately you have already collected their contact information with the above two fields. So you already have the means to contact them if you need them to elaborate.


It’s important to note that form fields could greatly vary based on your business and the information you need to successfully serve your customers. The above may seem like a small number of fields to include in your form, but below we will provide some tips and reasons why this is an important consideration.



More tips for a successful contact form

Less is more
The more form fields you include, the more work you make for a user to get in touch with you. It also creates more opportunities for them to abandon the process and for you to lose out on potential leads.

Keep your form simple so your visitor can fill it out in a minute or two. It is much easier to follow up for more details once you have collected their contact information.

Validate your form fields
Make sure required fields are required, make sure emails validate as actual email addresses, if you have a character limit, make sure your form observes those. Proper validation will help you filter out the junk. Speaking of junk...

Have spam prevention measures
With some forms there are ‘behind the scenes’ measures to prevent spam, others use a reCaptcha service, and some have skill-testing questions that spambots cannot get around. Having a feature like this at the end of your form will help you avoid useless and often inappropriate spam emails.

Have a useful thank you page
Once a user submits a form, make sure you send them to a thank you page or replace the form with a message letting them know you will follow up (if that is expected based on the purpose of the form). Users want to be reassured that their submission made it to you and feel confident that they will get a follow-up. Especially if the nature of the request is urgent.

Test your form
There is nothing worse than having a contact form that doesn’t work, especially if you don’t know it doesn’t work. You don’t want to miss out on valuable leads and customer submissions so make sure you test your form once in a while. Just for that added peace of mind that everything is working.



How to build your contact form

So you know what you need, now how do you do it? Many Web Developers can build a custom form for you, and content management systems often have plugins built in to help with that.

At PSPINC we offer an online form builder tool called InforMakers. You can build a form without knowing how to write a single line of code. It is all done in an easy-to-use visual interface. You can then generate an embed code and paste it directly on your website.

You can purchase an InforMakers subscription online or get it completely free when you host your website with us on Dreamersi!

If you have any questions please contact us at contact@pspinc.com or call us toll-free at 1-800-232-3989



Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#1 - No Setup Required

#2 - Better Track Unique Visitors

#3 - Easy-to-understand Numbers at a Glance

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.