Do you know how many people have visited your blog?
Of those people, do you know how many people are returning visitors?
Is your blog doing its job of getting your information and brand out to the public?
The best way to find the answers is by viewing your site statistics. You can use the tools on your free blog platform, or simply use Google Analytics. This will help you understand what’s working, and what’s not working so you can fine tune your blogging efforts to be more successful and appeal to more people, or simply the right people. Telling your story is one thing, but it’s another to attract visitors from search engines, get them hooked on your content, and get them to return again.
Here are a few simple ways to make your blog more successful:
Get the word out.
If you are writing all these wonderful articles but no one reads them, it’s a waste of your time. So make sure you tell people about your blogs. If you have a newsletter, that’s a great place to advertise your blog posts. You can also post your blogs on social media, and ask others to share. The most important thing, however, is to work on your blog’s SEO. Be sure you are plugging in the right keywords that people are searching, and keep your blog in sync with your business strategy and goals.
Get people to come back.
If people are finding you online, that’s great! But getting them to return to your blog is a bit harder. Sometimes, it’s simply that they forget about you and your blog address. What can you do about that? You can offer to keep them in the loop through newsletter updates that include your latest blogs. That way they can get a sampling of your stories and knowledge in an occasional email reminder. When they see a subject that interests them, they will return.
Measure your success.
You will need to have a quantitative way to measure your success. We have made the mistake before of getting high traffic to our site, but the visitors were not our target audience so they never came back. We ended up offering lots of articles and materials online for free, but didn’t get people hooked since they weren’t the right customer base. Return visitors are often at the core of success for business strategy. So in the beginning, define your business strategy and goals -- the type of visitor you want to reach, and the percentage of return visits you’re looking for -- so you can determine if you are successful or if you need to change your approach.